Mike Lammers Email & Phone Number

Johnston, Ia, Us

Des Moines, Iowa, United States

Lead the sales team, including a Territory Manager and Executive Sales Manager in the North Central Des Moines region. From 2017 to 2019, primarily worked with Hy-Vee and since 2019 (after company reorg) changed focus to drive sales of the United Natural Foods Incorporated (UNFI), which includes over 20 warehouse locations and $55M in sales annually. Additionally, manage the sales of Save A Lot Foods, Lipari Distributors, and Fareway.• Establish relationships with buyers and brokers and present a portfolio of products to support store sales and profit; develop and execute sales and marketing strategies to engage and entice customers and negotiate competitive pricing.o Manage and evaluate brokers' in-store effectiveness, program execution, product training, and expense management. • Instrumental in integrating four brands to support the launch of a new Hormel Deli Solutions division.o Managed the launch of Hormel Deli Solutions at Hy-Vee and Fareway, which included extensive communication on cash-to-order changes, EDI ordering adjustments, new product opportunities, and changes in our go-to-market strategy. • Created an in-store Charcuterie sampling program for the Columbus brand that included consumer education on charcuterie board building, sampling station, and a charcuterie board that focused on top-selling items.

Bentonville, Arkansas, United States

Developed and executed sales plans for a $150M sales portfolio that included quarterly, six-month and annual objectives to meet category volume, brand volume, market share, promotional spending, and profit objectives. • Created and presented a Deli efficiency project summary that included store insights, recommendations on associate engagement, and product assortment to Walmart Senior Vice President and Vice President. • Worked cross-functionally to develop sales strategies for national retailers by leveraging a mix of consumer insights, IRi data, sales rates, basket, and regional analytics. • Demonstrated strategy and expertise in executing customer programs such as COMAC and Roll Backs at Walmart and portfolio promotions at Hy Vee Food Stores. • Drove annual volume targets, managed trade budgets, and improved market coverage through strategic management of retail brokers. • Demonstrated leadership in coaching new employees on sales presentation development and delivery and managing executive customers.

Austin, Minnesota, United States

Maximized sales through strategic brand management, new item innovation, budgeting, and sales and customer presentations of Hormel® Country Crock® side dishes valued at approximately $72M in annual sales.• Collaborated with Dinner Marketing team, Ad Agency, and Promotional Agency to develop Simple Ideas®, a cross purchasing strategy that leveraged consumer insights and packaging development to increase sales by 17%.• Developed annual brand plans for the deli portfolio that included margin, volume, trade budget, and consumer insights formally presented to Senior Leadership and the National Sales Team. • Successfully changed the packaging to improve the consumer handling experience of the heated side dishes by gathering insights from a consumer panel and leading cross-functional collaboration with eight department managers to evaluate the input and identify new packaging.

Austin, Minnesota, United States

Developed and implemented sales tools and training guides that simplified the selling process on deli turkey, roast beef, and institutional grocery items. • Executed price changes by leveraging insights that included market conditions, portfolio margin blending, and potential impacts on sales dollars and volume. • Developed annual budgets for product platforms that included margin plans, volume forecasting, and new item recommendations. • Directed the development of Mill Street® sandwiches, a branded restaurant concept complete with selling materials, targeted products, and in-store elements.

Austin, Minnesota, United States

Delivered product development and introduced new products that complied with in-country regulatory laws and consumers' taste preferences.• Managed distributors' sales throughout the Caribbean for both refrigerated and grocery products.