Mike Larson Email & Phone Number

Melbourne, Victoria, Au

State Market Manager –On and Off Premise Chains and General Market Responsibly includes managing the total volume and profitability in the 2nd largest market in the US. This represents over 1.2M cases in annual volume. Build customer specific plans at the corporate level and within the Florida TWE and Southern Wine & Spirits sales teams. Major accomplishments/activities include:• Implementing major shifts in pricing and resources aligned with Publix resulting in increased support on both warehouse and DSD brands. Depletions in the first year increased +5% after 6 straight quarters of declining business averaging -24% for 2 consecutive years.• Completely rebuilt the TWE Florida sales team by hiring, managing sales team, (5) Sales Mangers located throughout the state.• Executed (2) consecutive years of growth, +6% after several years of declining volume and market share.• Manage (3) District Sales Mangers, (1) Regional Chain Sales Manager and (1) Regional Execution Manager.• Manage the P&L and responsible for all ROI spending decisions, over $2.5M annual budget.• Received Treasury Wine Estates 2013 National Icon Award, recognized for over delivering against results and job performance.• Selected the TWE National Sales Council for the past 2 years.• Won the 2013 National Sales Award on Beringer brand performance.

Melbourne, Victoria, Au

Managed the Off-Premise Chain business in Florida which accounted to 1.2M cases in annual volume. This includes the National and Regional chains based in the Southeast.● Oversee (5) direct reports based in Florida, (1) Key Account Manager, (4) Merchandising Managers.● Responsible for delivering volume, profit, share and distribution goals which includes building account specific programming and solutions at the HQ level and integration within TWE national/local and distributor sales teams. ● Appointed to the TWE Sales Academy launched in February 2017 to implement a global, standardized set of sales competencies for key customers and distributors.

Melbourne, Victoria, Au

Responsibilities included overseeing the Florida Chains and the SWS South division which represented over 85% of the total business with (2) direct reports. Directly involved in managing the total volume and profitability for the 3rd largest market in the US. This represents over 1.2M cases in annual volume. Major accomplishments/activities include the following:● Managed pricing and resources within TWE and Southern Wine & Spirits up against the major Off Premise National and Regional Chains, driven by Publix, Walmart, and Southeastern Grocers.● Managed the SWS South Division On/Off Independent channel which experienced double digit growth for the last (4) years. ● Completely rebuilt the TWE Florida sales team by hiring, managing sales team, (6) in total, located throughout the state.● Executed (4) consecutive years of growth in Florida after several years of declining volume and market share. LY finished up +9% in depletions, +16% in total points over PY.● Directly managed the P&L which involved all major spending decisions, ROI. Over $3M annual budget. ● Received Treasury Wine Estates 2013 National Icon Award, recognized for over delivering against results and job performance.