Mike Linstead Email and Phone Number

Freelance field tester and videographer for one of the UKs leading French fishing holiday companies.I film, present and produce highly professional promotional videos for the various fishing destinations that Angling Lines manage, in addition to providing high quality photography for each venue. I also support with digital marketing and article writing for the various social and digital channels managed by the company.

Marketing Manager for an award-winning Yorkshire law firm which specialising in services such as Medical Negligence, Personal Injury, Industrial Disease, Commercial Property, Conveyancing, Wills, Probate and Deputyships.Responsibilities:* Devise and manage overall marketing strategy for the firm and strategies for each department within the firm.* Establish and manage the marketing budgets, closely liaising with partners to report back on performance and ROI* Develop the firm's brand profile* Manage full mix of marketing outputs - Broadcast (radio), digital and printed media * Manage and create all external communications for the firm * Manage the firm's online presence - website, intranet, social media and online listings* Conduct competitor and market analysis* Create detailed quarterly marketing reports to review performance to partners and key stakeholders* Support and train colleagues on various marketing outputs* Manage and build relationships with external agencies and suppliers* Deal with new client enquiriesAchievements:*Implemented a cohesive marketing strategy which has significantly increased new business across the firm, particularly the highly specialised medical negligence market* Instrumental in the firm being shortlisted for The Residential Property Award - Yorkshire Legal Awards 2017* Instrumental in the firm wining the Private Client Award - Yorkshire Legal Awards 2016* Formed and chair of the firm's Social Committee - introduced to create more formal ties with the region's charitable sector* Introduced the 'Charity of the Year' initiative to support two charities in both Goole and Pontefract* Gained local, regional and national publicity for the firm, particularly highlighting achievements and also successful cases for the medical negligence department

Assumed responsibility as Acting Marketing Manager for the charitable trust responsible for York Castle Museum, York Art Gallery and the Yorkshire Museum and Gardens. Achievements: * Managing all advertising and promotional material for the trust * Orchestrated the promotion of a new membership scheme * Defining market research and visitor strategy * Successfully promoted the re-launch of York Art Gallery following its £8m refurbishment * Managed the promotion for the launch of the new Centre of Ceramic Art (CoCA) in York including the development of visitor focused and content rich website, www.centreofceramicart.org.uk * Developed a new visitor experience led website for York Museum Gardens www.yorkmuseumgardens.org.uk

E-communications Co-ordinator responsible for the total redevelopment of all York Museums Trust main websites in two years. Achievements: * Completed the delivery of the York Museums Trust website and its four museum and gallery to bring a much needed digital focus to the organization. These now attract an annual audience of over 600,000 online visitors * Redeveloped the website for the region-wide art initiative Art in Yorkshire, www.artinyorkshire.org.uk * Established a social media strategy for York Museums Trust introducing structured communications through, Twitter and Facebook * Created a regular schedule of E-newsletters to over 11,000 subscribers * Forged a partnership with the Google Cultural Institute, one of only 300 museum worldwide, to profile the Trust's collections to over 1 million online visitors a year through the Google Art Project * Trained in press and collections photography and video production/editing.

Responsible for the overall coordination and delivery of NECC’s online marketing activity across NECC's online platforms.I project managed and built NECC's new website in 2011, www.necc.co.uk, using Joomla open source and the NECC Apprenticeship and Training website www.necctraining.co.uk also on Joomla.Responsible for the production of North East Contact Magazine alongside Offstone publishing to a circulation of 10,000 contacts (www.necontact.co.uk) My role involved all other copywriting responsibilities such as the NECC Annual Report, NECC North East Business Directory, press releases, direct marketing, brochures, literature etc...

Responsible for:•Planning and conducting fully integrated marketing campaigns, direct mail and e-shots•Creating numerous technical press releases published in the marine and shipping press •Upkeep and verification of a database of over 6,000 key decision makers in the marine industry worldwide•Conducting marketing research reports on new market opportunities, competitor analysis and new product opportunities for the board of directors.

Responsible for assisting the Marketing Manager with the production of various university advertising campaigns. Solely responsible for the project management and production of Flavour, the university's undergraduate newsletter. Role also involved assisting with the planning and delivery of University Open Day/Evening events and general marketing admin duties.