Mike Mcafee Email & Phone Number

Bloomington, Indiana Area

• Direct award winning activities of this Destinations International Accredited Marketing Organization reporting to Visit Bloomington Board of Directors & Executive Committee and Monroe County Convention & Visitors.
• Manage nine full-time staff and $1.7 million budget (funding from 5% county hotel tax) producing partnership and research based systematic marketing programs.
• Big Ten college town with focus on growing new weekday business in three targeted visitor segments - leisure, sports groups and meetings.
• Area tourism industry has grown by 25% in total expenditures since 2014. Total room demand is up 10% since 2012 and weekday occupancy grew by 3% in 2017.

Bloomington, Indiana Area

Introduction to Destination Marketing through the School of Public Health

Joplin, Missouri Area

• Direct all activities for the city’s official DMO reporting to the City Manager and the Convention & Visitor Bureau Advisory Board.
• Managed this City of Joplin Department with four full-time staff and $1.2 million budget (funding from a 4% city hotel tax).
• Interstate community with a focus on sports, meetings and leisure.
• Established stable productive environment with Board and professional credibility with the Joplin City Council.
• Created a measurable marketing process, built industry partnerships including a grant program and grew relationships with key state association conference planners.

Portland, Oregon Area

Full-service boutique radio network producing, broadcasting and selling national radio content and marketing programs.

Gurnee, Illinois

Managed ticket sales reps and marketing programs in Illinois, Indiana, Iowa, Michigan and Wisconsin.

Jefferson City, Missouri

Managed industry marketing programs and special events and was the advertising agency liaison for this official state tourism agency