Mike Mcdaniel

Mike Mcdaniel Email and Phone Number

Store Manager and Retail Sales @ On the Beach Surf Shop
Monterey, CA, US
Mike Mcdaniel's Location
Monterey, California, United States, United States
About Mike Mcdaniel

OVERVIEWI'm a copywriter and marketing creative with +25 years of experience. Within a team structure and individually, I have developed brand identity, print and social media campaigns, product messaging and marketing assets for sports, entertainment and hospitality businesses. I’ve crafted brand messages and foundational language that helped small businesses launch and grow, and fine-tuned the messaging of highly visible, international brands. I want to find fulfilling and gainful employment within these industries and apply my experience and enthusiasm to an established business.

Mike Mcdaniel's Current Company Details
On the Beach Surf Shop

On The Beach Surf Shop

View
Store Manager and Retail Sales
Monterey, CA, US
Website:
onthebeachsurfshop.com
Employees:
14
Mike Mcdaniel Work Experience Details
  • On The Beach Surf Shop
    Store Manager And Retail Sales
    On The Beach Surf Shop
    Monterey, Ca, Us
    View
  • On The Beach Surf Shop
    Store Manager / Retail Sales
    On The Beach Surf Shop Sep 2020 - Present
    Monterey, California, United States
    As part of the management team of a local lifestyle store, I oversee daily operations and direct asales staff of 6-12 employees. Responsibilities include floor sales, executing new employee training,development of all training tools from scratch, creating social media content, maintain sales database.Keys: Lead by example, drive sales, ensure customer satisfaction, build relationships.
    View
  • Mile 22 Sports Llc
    Company Owner
    Mile 22 Sports Llc Aug 2010 - Present
    Monterey, California, United States
    I founded and maintain a small business focused on a niche product line adjacent to mywatersports passions. In my company I wear every hat—brand messaging, product design, manufacturing, and content creator—and drive sales exclusively through social media platforms. Today,Mile 22 represents a secondary, passive income for me, and does not absorb a lot of my time.Keys: Use sharp messaging to move products, stay ahead of competitors, and have fun!
  • Las Olas Surf Safaris For Women
    Operations Manager
    Las Olas Surf Safaris For Women Aug 2003 - Jun 2014
    Carmel, California, United States
    As OM for the world's most recognized long-format women's surf retreat, I made 90 trips over 11years to Mexico to deliver a world class surf-teaching program. Responsibilities included hiring,staff management, safety oversight, travel logistics, vendor management, and budget management.I worked closely with the principals on brand and program messaging for their website and assets.Keys: Maintain safe working environment, incessant trouble-shooting, ensure guest satisfaction.
  • Verb Dna
    Copywriter, Partner
    Verb Dna May 1997 - May 2002
    Benicia, California, United States
    I was a third partner in a small design/advertising/marketing agency specializing in action sports,entertainment and youth culture. Responsibilities: copywriting, sales and account service. Thecareer benefits were learning the ropes of owning a business; staying focused on all the goals anddetails, and managing multiple complex projects with tight deadlines. I wrote copy for equipmentmanufacturers, apparel and shoe brands, and music and gaming publishers.Keys: Write engaging copy that drives sales, merge writing skills with visual strategy.
  • Avalanche Snowboards Inc.
    Sales / Marketing Manager
    Avalanche Snowboards Inc. Aug 1992 - Jun 1997
    Benicia, California, United States
    Originally hired to manage inside sales, was quickly promoted to national sales manager. Primary responsibilities included management of sales representatives and key accounts, trade show planning and organization, sales reporting and forecasting, development of marketing materials, pro team management, and photography direction (action & lifestyle). Managed and grew key international accounts after 1995.

Frequently Asked Questions about Mike Mcdaniel

What company does Mike Mcdaniel work for?

Mike Mcdaniel works for On The Beach Surf Shop

What is Mike Mcdaniel's role at the current company?

Mike Mcdaniel's current role is Store Manager and Retail Sales.

Who are Mike Mcdaniel's colleagues?

Mike Mcdaniel's colleagues are Cassandra Cantu, Khizer Hayyat, Savannah Keller, Angelo Giangiorgi, Joshua Martinez, Kaitlin Wiltse.

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