Mike Mitchell Email & Phone Number

Rome, Ga, Us

Sarasota, Florida, United States

Batesville, Arkansas, United States

Primary responsibility was dealer recruiting, training and management but I remained very involved in product and program development, market research, analytics and support. Responsible for prospecting, signed, trained, and supported of hundreds of dealers over Intimidator Group's tenure. Toro’s acquired the Intimidator Group in January 2022 for 400 million, a record revenue multiple for its segment.

Batesville, Arkansas

Less than 40 employees branched off from Bad Boy to launch Intimidator. As the sole salesperson for the first 2.5 years, primary responsibilities were dealer recruiting, training and sales management but as with any startup, many additional tasks were assumed. Additional responsibilities include developing Intimidator’s dealer’s manual that included dealer requirements, programs, co-op, policies, hang tags, PDI procedures and Intimidator’s owner’s manual. Additional tasks include developing and implementing dealer inventory flooring and retail financing programs, sales and product release strategies, forecasting and promotions for inventory control. Until we brought in a CFO, early responsibilities include creating price and cash flow analysis based off overhead and projections, while considering revenue from contract manufacturing and our sister company Bad Dawg Accessory sales projections. Responsible for prospecting, signing, training and managing 33 full-service Cabela’s locations with Intimidator. Explored potential partnerships including pricing and contract negotiation support with private labeling UTV’s for Mahindra USA. Represented Intimidator for Mahindra-led customer focus groups.

Batesville, Arkansas, United States

At the time, Intimidator was to be release by Bad Boy Mowers. Tasks included supporting r&d, creating a product release strategy, developed marketing materials training programs for both dealers and TSM's. Responsible for developing Intimidator’s owner’s manual and warranty statements. Other tasks include supporting legal as a corporate representative, marketing partnerships, vendor relations, pricing and GE dealer inventory financing negotiations.

Batesville, Arkansas

TSM for mowers and MTV (Bad Boy's UTV) from Maryland to Maine, responsible for growing the brand by signing new dealers and managing current. I also assisted with Intimidator UTV product development, MTV marketing, sales program creation, retail financing and sales data analytics.

Batesville, Arkansas, United States

As a separate MTV and mower sales team experiment, I volunteered to manage two separate territories. Mowers and MTV's was my responsibility in the northeast, as well as MTV's-only in Alabama, Georgia and Florida.

Batesville, Ar

Responsible for redesigning Bad Boy MTV's (Multi-Terrain Vehicle/utv) rear suspension into a 4-link suspension, which is a common suspension for off-road rock racing but was the first for any UTV or side-by-side. MTV 4-link suspension production started two months after the first design, then an co-worker and I started the Intimidator UTV project.Intimidator UTV R&D lead responsibilities were industry research, creating a pre-development target product portfolio, frame/suspension design and development, started the plastic/overall design development, vendor relations and pricing.Although not full-time, I remained involved with R&D after transitioning into sales in early 2011.

Madison, Al

Designed and built high-end custom homes for clients.

Madison, Al

Designed and built high-end spec homes from the $350k to $600k price range. I made a name for my company by advertising "If we build your home, we will design it for free." I was known for using innovative building materials and home automation (low voltage lighting) in mid-priced spec homes.

Madison, Al

Property holding company