Mike Orloff Email and Phone Number
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A commercially trained golf venue operator with a passion to create something unique. I'm seeking clients and strategic partners to share their passion for this great club industry of ours.As a specialist providing golf operations and marketing solutions, I help all levels of golf facilities and golf-related businesses grow their revenues and bottom line. I also help international golf-related companies access the Australian market.A current US and Australian PGA Member, I have marketed and managed golf courses throughout Australia since the year 2000 and in the USA for various levels of facilities from two to five stars.In 2008 I launched Golf Industry Central as the leading news and information resource for the golf industry in Australasia. We also help grow the game of golf through better marketing for clubs and golf businesses.Our Virtual Marketing Assistant service provides cost-effective marketing advice and support for golf-related businesses.We also offer a Job Ad Membership (JAM) as a cost-effective annual service for promoting all your golf-facility job vacancies to the largest golf industry job-seeker database in the Australasian region.My idea for Golf Industry Central stemmed from 18 years of working with two of the largest golf course management companies in the world – American Golf Corporation and Clubcorp. There was a free-flowing ‘Intranet’ within these organisations that allowed employees to share best operational practices and resources.An innovative and experienced golf marketer, I was hand-picked by American Golf Corporation, the largest golf management company in the year 2000, to improve the performance of its first Australian courses on the Gold Coast. I was chosen because of my track record of finding creative opportunities to increase revenue at American Golf’s clubs.Please contact me if I can help your golf-related business with marketing, management, operational or recruitment advice and support.
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Co-FounderGolf Industry Asia Nov 2024 - PresentGolf Industry Asia is the platform for industry professionals, offering a comprehensive job board, event calendar, and the latest news board to keep you informed and connected across the Asian region. -
Club Industry: Facilitator, Presenter, Event Manager, PublisherMikeorloff.Com.Au Dec 2006 - PresentAustraliaMike Orloff has over 30 years of experience in the USA and Australia in golf-course and club management which spans the leisure, tourism and hospitality industries. His company Golf Industry Central currently provides operational, recruitment and marketing advice/support to golf clubs and facilities in the region. Mike is a compassionate, commercially mature, high-energy executive with a participative management style. My business philosophy: "A vision without action is a daydream, I assist to turn vision into reality."Some of the various projects Ive been involved with:• General Manager for Micropower overseeing iseekgolf.com during the company restructure.January 2010-June 2010• Start up industry web site /consulting company – Golf Industry Central March 2008 - current• Part time lecturer for PGA International Golf Institute, Gold Coast March 2008 – current• Contributor of original articles to leading golf publications worldwide March 2008 – current• Undertaken various projects for facilities in Australia and NZ January 2008 - current• Interim Management Club Pelican, Sunshine Coast September 2007 – December 2007Project: Management and operational restructure• Interim Management North Lakes Resort Golf Club, Brisbane December 2006 – July 2007Project: Management and operational restructure• Presenter and facilitator of various workshops in the region- including Thailand, Indonesia, New Zealand, New Caledonia, and India.
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Managing DirectorGolf Industry Central Jul 2008 - PresentAustralia, New Zealand, And Se AsiaGolf Industry Central is the leading news and information resource for the golf industry in Australasia. The platform provides job ads, news, and B2B promotion opportunities to the region. It was voted 2017 Queensland Supplier of the year. -
Club And Facilities Support ConsultantGolf Australia Mar 2011 - Jun 2020Brisbane, AustraliaI work with the Club Support team with clubs in Qld in assisting with operational review and marketing plans as well facilitating various workshops. -
RepresentativeIseekgolf.Com Jan 2010 - Aug 2019AustraliaA long standing relationship with this client through a variety of support roles. early on as General Manager of the site, to national sales for advertising, full management of website and content, As part of the Golf Marketing Central suite of services, we looked after the online community and ISG National Forum Golf Championship for one of Australia's most visited golf websites. The site is also used to promote tee times at over 100 courses throughout the region.
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General Manager - North Lakes Resort Golf ClubClubcorp Jul 2006 - Dec 2006Queensland, AustraliaArea Manager for ClubCorp during their transition out of Australia. I oversaw both Lakelands and North Lakes and prepared both for sale. -
General Manager - Lakelands Golf ClubClubcorp Dec 2004 - Dec 2006Queensland, AustraliaGeneral Manager at Jack Nicklaus designed Lakelands Golf Club on the Gold Coast Australia.Clubcorp owns and operates over 180 resorts, golf clubs, and business clubs worldwide. Among their most well-known clubs are Pinehurst Country Club, site of the 1999 and 2005 U.S. Open, and Firestone Country Club, home of the NEC PGA event. Clubcorp is the market leader in membership products and has more than 20,000 members worldwide.Situated in the heart of the Gold Coast, this Jack Nicklaus Signature golf course is the region’s pre-eminent golf facility and has set a benchmark for service and quality. Lakelands was built in 1996 within the Lakelands estates where currently 120 homes and apartments are being built.• Overseeing all department operations and 70 staff• Improving financial performance compared with prior years ($400k improvement to GOP)• Implementing revenue-generating programs to enhance the financial bottom-line• Maintaining quality control of the entire property• Restructuring manager and supervisor levels of operation• Resetting profile and segmentation in marketplace• Resetting service standards for entire operation• Since June 2006, have been also overseeing operations at North Lakes Golf Club in Brisbane. -
General Manager - Horizons Golf ResortClubcorp Apr 2004 - Nov 2004New South Wales, AustraliaWas employed by ClubCorp to assist Textron Finance (lender) and KPMG/McGrathNichol (Administrators) in a full restructure of Horizons Golf Resort in NSW. This entailed ongoing management, day to day ops, as well weekly reporting. A new buyer was sourced during this time and an eventual sale occurred of the asset.Situated 2 hours north of Sydney, this Graham Marsh designed golf course and resort was home to many large professional golf tournaments, including the ANZ Championship, and is a popular golfing destination. Horizons went into receivership in March 2004. The owners, Textron Finance, retained Clubcorp to work with the Receivers, KPMG, to restructure the entire operation with the goal of selling the facility to a suitable purchaser. This sale occurred in December 2004.• Restructured entire operation which resulted in a payroll reduction of almost $50k per month • Improved average green fee by $15 per round over the 8 months of operation• Kept service standards at an adequate level during Receivership which help sustain business• Maintained employee morale which resulted in a low turnover of staff during this time • Trained all Department Heads• Implemented revenue-generating programs to enhance the financial bottom-line -
Sabattical - (Round The World Trip)Mikeorloff.Com.Au Apr 2003 - Apr 2004LifeTook a year off to travel the world, relocate to Australia, get married and start a new life with new inspirations and goals.Visited 19 countries all up and changed my personal and career outlook on many things.
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General ManagerAmerican Golf Corporation Oct 2001 - Apr 2003Coyote Hills Golf Course - Fullerton, CaliforniaSituated one hour south of Los Angeles in the beautiful Fullerton Hills overlooking Orange County, this is the only course designed by PGA Tour Legend Payne Stewart and was built in 1996. The course produces approximately 58,000 rounds including tournaments, members, and public play. The Food and Beverage operation also conducted over 100 weddings throughout each year with a maximum capacity of 300 persons per event. The property employed 110 people and the total annual revenue was US$7million. • Oversaw all department operations• Developed annual budgets and consistently reached all financial objectives for the entire property• Implemented and monitored all policies and procedures set by American Golf • Recruited and trained all major department heads• Implemented revenue-generating programs to enhance the financial bottom-line• Maintained quality control of the entire property -
General ManagerAmerican Golf Corporation Jun 2000 - Sep 2001Robina Woods And Paradise Springs Golf Courses - Gold Coast, QueenslandLocated one hour south of Brisbane in the tourism centre of the Gold Coast, these are two of the top resort courses in Australia. Over 100,000 rounds were played per year between both courses, comprised of tournaments, members and public play. Both properties employed approximately 100 people and the total annual revenue was AU$6.5 million.• Transitioned American Golf Corporation into the Australian market• Implemented all American Golf Corporation policies and procedures into the operation• Created revenue-generating ideas to enhance the financial bottom-line• Executed an Enterprise Bargaining Agreement• Trained Department Managers• Re-organised the operational structure -
General Manager / Pga Head Golf Professional -American Golf Corporation Dec 1997 - Jun 2000San Dimas Golf Course - San Dimas, CaliforniaSituated 45 minutes east of Los Angeles, this 18-hole municipal course boasted 95,000 rounds per year, mainly comprised of tournament and public rounds. It received a 4½ star rating from Golf Digest (USA). The course employed 35 people and the total annual revenue was US$3.2 million. (American Golf did not manage the Food and Beverage operation.) Increased GOP by US$220,000 during tenure.• Managed golf shop personnel, the golf cart fleet and maintenance department• Developed an annual financial budget• Regularly reached monthly and annual financial goals• Controlled merchandise and inventory• Implemented policies and procedures• Created revenue-generating programs -
Assistant Manager / Head Golf ProfessionalAmerican Golf Corporation Oct 1995 - Nov 1997Mountain Meadows Golf Course - Pomona, CaliforniaSituated 45 minutes east of Los Angeles, this 18-hole L.A.-county owned facility boasted 105,000 rounds per annum. This consisted of a high amount of tournament rounds along with general public play. It was voted County Course Of The Year in 1995.• Oversaw golf shop personnel• Handled monetary transactions with golfers using the facilities and basic accounting procedures• Managed all golf events held at golf course (200+)• Conducted monthly inventory of golf shop merchandise• Introduced golf lesson programs for private, group, and junior players -
Assistant Golf Professional -American Golf Corporation Mar 1989 - Oct 1995Fullerton Golf Course - Fullerton, CaliforniaThis was the start of my golf career and to become a professional golfer. A few years in I developed a love for operations and management and worked toward a professional career pathway.• Oversaw management of merchandise in golf shop• Taught private, group and junior lessons• Handled monetary transactions with customers• Coordinated Social Groups to play the golf course• Performed Driving Range and golf cart duties
Mike Orloff Skills
Mike Orloff Education Details
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Professional Golfers Association Of AustraliaBusiness Administration And Management, General -
Professional Golfers Association Of AmericaMembership -
Pga Of America
Frequently Asked Questions about Mike Orloff
What company does Mike Orloff work for?
Mike Orloff works for Golf Industry Asia
What is Mike Orloff's role at the current company?
Mike Orloff's current role is Golf/Club Industry: Publisher, Recruiter, Marketer.
What is Mike Orloff's email address?
Mike Orloff's email address is mo****@****.com.au
What schools did Mike Orloff attend?
Mike Orloff attended Professional Golfers Association Of Australia, Professional Golfers Association Of America, Pga Of America.
What are some of Mike Orloff's interests?
Mike Orloff has interest in Traveling, Surf, Golf, Time With Family.
What skills is Mike Orloff known for?
Mike Orloff has skills like Golf Course Management, Promotions, Clubs, Resorts, Sports Marketing, Tourism, Hospitality, Marketing Strategy, Operations Management, Club, Golf, Golf Courses.
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