Mike Poletti, Mba Email & Phone Number

St Louis, Missouri, United States

St Louis, Missouri, United States

• Spearheads strategic direction for the St. Louis region in collaboration with regional and system leadership.
• Drives integration of an academic physician group brand and marketing strategy to elevate brand development and revenue generation within the organization.
• Devises strategies to align academic medicine brands with the community hospital base, fostering stronger connections and continued integration of SLUCare into the organization.
• Cultivates professional development opportunities for employees, facilitating team enhancement through annual performance assessments.

Greater St. Louis Area

• Formulated and executed the region's marketing strategy, aligning local entity plans with St. Louis and system marketing and strategy teams.
• Managed region-wide media buying for devised comprehensive strategies within regional and system priorities.
• Oversaw the region's multimillion dollar marketing budget. Collaborating with public relations and accounts payable to ensure adherence to budgetary expectations.
• Monitored regional campaigns, tracked progress in CRM platform, and made necessary adjustments. Campaigns saw an average 5% increase in conversions year over year.
• Analyzed ROI of all plans were available and delivered reports to leadership in order to showcase team’s performance and value for the region.
• Fostered professional growth among employees, leveraging annual performance assessments to drive team enhancement.

Greater St. Louis Area

• Orchestrated the creation of public-facing marketing materials, collaborating with creative and digital services.
• Ensured seamless alignment between marketing and public relations strategy by coordinating with public relations staff.
• Designed and implemented market-specific marketing campaigns to support business development objectives. Used hyper-focused demographic methodology to streamline performance.
• Identified key marketing targets in relation to market-specific growth and business development strategies.
• Tracked initiative success through CRM platform, continually seeking opportunities for improvement. Campaigns saw an annual 5-10% increase in conversions.
• Supported business-to-consumer, business-to-employer, and business-to-physician marketing objectives by generating volume for SSM Health through team collaborations and strategy development.

• Assisted in marketing strategy and objectives for assigned hospitals and service lines.
• Implemented new branding standards and deployed marketing strategy to build brand awareness throughout the region.
• Oversaw the creation of public facing marketing materials by managing projects with the creative and digital teams.
• Planned and implemented community wide events that support the overall strategy of the organization.

• Purchased equipment for a family structured business organization.
• Assisted in planting and harvesting grain crops and provided livestock management

Greater St. Louis Area

• Supported in coordination of marketing strategy for multi-billion-dollar agribusiness client.
• Partnered in the management of client website and other sales collateral.
• Collaborated with Brand Manager in day-to-day tasks of managing digital marketing support for the client.
• Managed email marketing program for 50,000 plus subscriber base.
• Monitored the development and promotion of 4 digital applications for client.
• Assisted in the management of social media accounts for the client including Facebook, Twitter and YouTube.

St. Louis

-Conducted competition and industry research for potential marketing plans.-Assisted in the formulation of market planning for clients.-Assisted in website updates and branding maximization through keyword maximization and web management.

-Helped students with computer problems, finding books, and other problems associated with the library. -Assisted reference librarians in book purchasing.-Designed library promotions for new librarian service development.

-Assisted in developing promotional materials (both print and web based) for the office of Eric Greitens along with independent projects within the organization.-Assisted in developing new company logo and TV commercial.-Managed MLB/PEOPLE magazine campaign for organization promotions.-Assisted in acquiring grants for organizational funding.

Master Of Business Administration - Mba

Marketing, Advertising

Activities and Societies: Delta Sigma Pi - Beta Sigma Chapter (VP Professional Activities), Habitat for Humanity (Marketing Team), Knights.