Member of a key center of excellence dedicated to fostering Chase's adoption of a new and improved decision engine leveraged for content serving on both inbound and outbound marketing channels. Primary focus is on strategy design, implementation of adaptive and predictive models, optimization, and organizational structure.- Lead test and learn agenda for customer-level optimization on Chase.com and the Chase Mobile App.- Partner with data science and marketing analytics teams… Show more Member of a key center of excellence dedicated to fostering Chase's adoption of a new and improved decision engine leveraged for content serving on both inbound and outbound marketing channels. Primary focus is on strategy design, implementation of adaptive and predictive models, optimization, and organizational structure.- Lead test and learn agenda for customer-level optimization on Chase.com and the Chase Mobile App.- Partner with data science and marketing analytics teams to implement optimization strategies leveraging machine learning.- Partnered with marketing stakeholders to facilitate integration of Pega Decision Engine, Optima/CTP (Campaign Intake) and Marketing Data Hub (Real-Time Targeting) tools.- Directed the successful migration of all public and secure Chase.com and Chase Mobile App pages from Rocket Fuel to the new Pega decision engine. - Built all Chase.com and Chase Mobile App page-level decisioning rules in Pega to support enforcement of key high-level Chase business rules.- Consulted with Ad Operations, Campaign Intake, and Governance leadership teams to develop Performance Marketing intake review forum.- Certified Pega Marketing and Pega Decisioning Consultant Show less

Led group of 8 campaign managers collectively responsible for owned media ad campaign strategy and execution on Chase.com and the Chase Mobile App, serving all lines of business: Credit Card, Auto, Mortgage, Consumer Bank, Commercial, Private Bank, and Corporate.- Developed operating model for Campaign Management team and collaborated with Controls partners to create procedure documentation for key processes the team supports.- Collaborated with lines of business to execute… Show more Led group of 8 campaign managers collectively responsible for owned media ad campaign strategy and execution on Chase.com and the Chase Mobile App, serving all lines of business: Credit Card, Auto, Mortgage, Consumer Bank, Commercial, Private Bank, and Corporate.- Developed operating model for Campaign Management team and collaborated with Controls partners to create procedure documentation for key processes the team supports.- Collaborated with lines of business to execute high-level strategic targeting initiatives and A/B testing scenarios, leading to $20MM increase in ad revenue over 3-year period.- Executed presentations to LOB stakeholders and Marketing Sr. Leadership to create awareness of Ad Operations' strategic and systemic capabilities.- Built operational requirements for creation of new in-house content management system.- Go-to person for operationalizing new digital ad serving initiatives. Show less

- Work with lines of business to understand ad campaign goals and layouts, determining prioritization and ultimately ensuring all ads are live in a timely manner while also suggesting different ways to reach goals based on the capabilities of our internal systems and those of our third-party 'decisioning' tool- Traffic all card eCustomer campaigns for the line of business, ensuring correct targeting based on internal client data as well as targeting to unknown prospects- Work with… Show more - Work with lines of business to understand ad campaign goals and layouts, determining prioritization and ultimately ensuring all ads are live in a timely manner while also suggesting different ways to reach goals based on the capabilities of our internal systems and those of our third-party 'decisioning' tool- Traffic all card eCustomer campaigns for the line of business, ensuring correct targeting based on internal client data as well as targeting to unknown prospects- Work with internal analytics to check all campaign frequency and capturing of data for the line of business in question Show less

Oversaw purchasing for licensed NBA Youth Jerseys, Youth Apparel, Accessories, and Hard Goods for e-commerce partner NBAStore.com as well as NHL Youth Jerseys for Shop.NHL.com and all licensed NCAA product for Dick's Sporting Goods, Sports Authority, ESPN Shop, and Teamstore.Responsible for maximizing goals including, but not limited to, sales, stock turn, gross margin, ROI, and aged inventory.Increased total NBA category sales by +46% from 2009 to 2010 and by +100% from 2010 to… Show more Oversaw purchasing for licensed NBA Youth Jerseys, Youth Apparel, Accessories, and Hard Goods for e-commerce partner NBAStore.com as well as NHL Youth Jerseys for Shop.NHL.com and all licensed NCAA product for Dick's Sporting Goods, Sports Authority, ESPN Shop, and Teamstore.Responsible for maximizing goals including, but not limited to, sales, stock turn, gross margin, ROI, and aged inventory.Increased total NBA category sales by +46% from 2009 to 2010 and by +100% from 2010 to 2011. Increased Youth Apparel gross margin by 500 basis points since 2009 primarily by negotiating key volume buys and significantly reducing aged inventory.Heavily focused on pricing and contract negotiation in an effort to increase margin dollars as well as acquire business development and growth incentive funds. Show less