Mike Ramsden Email & Phone Number

London, England, United Kingdom

Responsible for leading the creation, production and delivery of high-quality, engaging written and multimedia content across AXA XL's external and internal global communications channels, with a special focus on energy transition.

London, England, United Kingdom

Providing media training and crisis communications support for CEOs, senior leaders, new joiners and volunteers in finance, education, care, engineering and third sector organisations. More at https://www.authenticitymediatraining.co.uk/

I was deputy team leader, managing media relations, stakeholder engagement, reputation management, and video content creation. I led the transformation of LR's Horizons magazine into a digital-first thought leadership content hub, increasing readership with each issue, and managed the written content of LR's annual reports.

I was responsible for developing and implementing the group content strategy at Lloyd’s Register, telling the company’s story to target audiences through engaging, thought-provoking content about the maritime energy transition. Part of the team that launched the Lloyd's Register Maritime Decarbonisation Hud through the award-winning 'Future Seascapes' media campaign.

Westminster

Led a team of experts in digital campaigning, creating award-winning campaigns. Website creation, social media management, SEO and digital advertising. Created engaging, shareable video content, for social media and websites.Media training for everyone from charity volunteers to chief executives, using my experience as a former BBC journalist to help them communicate effectively in the media.

Westminster

London, United Kingdom

Worked on the strategic plan to deliver a social intranet for 20,000 networked employees around the world, with the Group Head of Internal Communications. - Identified the important stakeholders involved in making change a success, and prepared communications targeted to their needs - Was part of a small team that created a communications plan for the six months running up to switchover to the new system, aligned to the overall project plan- Scripted, produced and narrated a video to explain the benefits of the new social intranet to employees

Bromley, United Kingdom

- Managed channel output and planned delivery of internal communications, liaising with internal communications business partners. Joined up the planning of internal comms output with external news planning, corporate communications and marketing.- Increased quantity and quality of video output, while reducing costs. Presented and produced video interviews with CEO and CFO to explain results and strategic direction to employees. Presented and produced video to launch Chief Customer Office. Worked with production company The Broadcast Business.- Shaped the strategic direction of COVER, the magazine for Direct Line Group employees, working closely with Words and Pictures agency. COVER won IoIC North 'Best Magazine' in 2012- Collaborated with brand agency Johnson Banks to launch the ‘Direct Line Group’ brand to employees, creating a promotional book and video used internally and externally- Delivered and embedded new company values through the 'BEST' employee engagement programme, with Instinctif. BEST won the Financial Services Forum Award for Marketing Effectiveness in Internal Communications in 2012, and was shortlisted for the CIPR Inside Employee Engagement Award- Refocused channels to the needs of time-poor audiences, while increasing conversation and engagement by adding message board function to intranet stories. - Defined the 'tone of voice' for the organisation, using my experience writing news for broadcast outlets to create a clear, concise and engaging style. Rewrote messages on all channels, and ran workshops to train other communicators about the new writing style. Wrote the Direct Line Group Editorial Style Guide. - Created and ran a Communications Survey. Measured employees' engagement with internal communications channels, and use of external social media. Engagement scores for online channels were around 85% positive. Used feedback and suggestions from employees to improve channels and messaging.

London, United Kingdom

- Studio-based presentation of live news bulletins on BBC1 for BBC London News, with peak audiences of more than a million Londoners. Interviewed senior politicians, police, and public. Involved in the editorial process and the creative treatment and presentation of stories.- On-the-road reporter, using research, tenacity and persuasion to uncover stories. Used a wealth of visual storytelling techniques to create accessible reports for audiences on TV, radio and online. Live, on-location presentation and interviewing, without autocue. - Deep understanding of the news agenda, built up over eighteen years in day-to-day newsgathering. I understand what journalists are looking for in a story, the deadlines of different news outlets, and what makes editors tick. - Contacts built up through eighteen years of journalism, inside the business, and through working on a wide variety of subjects. I reported from New York after the attacks on the World Trade Centre, and researched, filmed and edited a series of reports on poverty in Kenya. I've worked for BBC national news, with reports on Breakfast and the BBC News Channel.- Presented the London part of The Politics Show on Sundays on BBC1, and reported on the 2010 General Election- Experienced video journalist, taught by Michael Rosenblum, one of the pioneers of the digital video revolution. I can direct and shoot video to broadcast-quality standards. - Skilled video editor on Final Cut Pro, with the creativity to make engaging programmes

Worked as a reporter and newsreader on Newsbeat, the news service for BBC Radio 1. Reported from Spain on the arrest of several British footballers, and read the news on the flagship breakfast show.

Producer and presenter of breakfast bulletins at BBC Newsroom South East, before it relaunched as BBC London News

Presented breakfast bulletins on BBC1 in the Nottingham, Derby, Leicester and Lincoln areas.

I presented and produced the drivetime news programme, Leicestershire Tonight - two hours of all-speech news radio every weekday.

Online Course, Sustainable Marketing, Media And Creative

- Enhanced knowledge of my role in challenging and redefining marketing, media and creative’s business-as-usual practices to recreate.

Postgraduate Diploma, Broadcast Journalism

B. Sc., Geography