Mike Ramsden Email and Phone Number
Mike Ramsden personal email
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I'm a communications expert, helping people and businesses to connect to their target audiences in an authentic, memorable and persuasive way. I'm a former on-screen BBC TV journalist, now a strategic corporate communicator, skilled in media relations, stakeholder engagement, social media and crisis communications.
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Global Campaigns Content LeadAxa Xl Feb 2024 - PresentLondon, England, United KingdomResponsible for leading the creation, production and delivery of high-quality, engaging written and multimedia content across AXA XL's external and internal global communications channels, with a special focus on energy transition. -
FounderAuthenticity Media And Presentation Training Sep 2023 - PresentLondon, England, United KingdomProviding media training and crisis communications support for CEOs, senior leaders, new joiners and volunteers in finance, education, care, engineering and third sector organisations. More at https://www.authenticitymediatraining.co.uk/
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Senior Corporate Communications ManagerLloyd'S Register Jul 2021 - Jul 2023I was deputy team leader, managing media relations, stakeholder engagement, reputation management, and video content creation. I led the transformation of LR's Horizons magazine into a digital-first thought leadership content hub, increasing readership with each issue, and managed the written content of LR's annual reports. -
Group Content EditorLloyd'S Register Jan 2020 - Jun 2021I was responsible for developing and implementing the group content strategy at Lloyd’s Register, telling the company’s story to target audiences through engaging, thought-provoking content about the maritime energy transition. Part of the team that launched the Lloyd's Register Maritime Decarbonisation Hud through the award-winning 'Future Seascapes' media campaign. -
Director Of Digital, Film And DesignPlmr - Political Lobbying And Media Relations Jul 2016 - Jan 2020WestminsterLed a team of experts in digital campaigning, creating award-winning campaigns. Website creation, social media management, SEO and digital advertising. Created engaging, shareable video content, for social media and websites.Media training for everyone from charity volunteers to chief executives, using my experience as a former BBC journalist to help them communicate effectively in the media. -
Head Of BroadcastPlmr - Political Lobbying And Media Relations Sep 2013 - Jul 2016Westminster -
Change And Communications Workstream ManagerAnglo American Mar 2013 - May 2013London, United KingdomWorked on the strategic plan to deliver a social intranet for 20,000 networked employees around the world, with the Group Head of Internal Communications. - Identified the important stakeholders involved in making change a success, and prepared communications targeted to their needs - Was part of a small team that created a communications plan for the six months running up to switchover to the new system, aligned to the overall project plan- Scripted, produced and narrated a video to explain the benefits of the new social intranet to employees -
Head Of Content And Production, Internal CommunicationsDirect Line Group Sep 2011 - Feb 2013Bromley, United Kingdom- Managed channel output and planned delivery of internal communications, liaising with internal communications business partners. Joined up the planning of internal comms output with external news planning, corporate communications and marketing.- Increased quantity and quality of video output, while reducing costs. Presented and produced video interviews with CEO and CFO to explain results and strategic direction to employees. Presented and produced video to launch Chief Customer Office. Worked with production company The Broadcast Business.- Shaped the strategic direction of COVER, the magazine for Direct Line Group employees, working closely with Words and Pictures agency. COVER won IoIC North 'Best Magazine' in 2012- Collaborated with brand agency Johnson Banks to launch the ‘Direct Line Group’ brand to employees, creating a promotional book and video used internally and externally- Delivered and embedded new company values through the 'BEST' employee engagement programme, with Instinctif. BEST won the Financial Services Forum Award for Marketing Effectiveness in Internal Communications in 2012, and was shortlisted for the CIPR Inside Employee Engagement Award- Refocused channels to the needs of time-poor audiences, while increasing conversation and engagement by adding message board function to intranet stories. - Defined the 'tone of voice' for the organisation, using my experience writing news for broadcast outlets to create a clear, concise and engaging style. Rewrote messages on all channels, and ran workshops to train other communicators about the new writing style. Wrote the Direct Line Group Editorial Style Guide. - Created and ran a Communications Survey. Measured employees' engagement with internal communications channels, and use of external social media. Engagement scores for online channels were around 85% positive. Used feedback and suggestions from employees to improve channels and messaging. -
Presenter And Reporter, On Bbc Tv, Bbc Radio And Bbc OnlineBbc News Sep 2001 - Aug 2011London, United Kingdom- Studio-based presentation of live news bulletins on BBC1 for BBC London News, with peak audiences of more than a million Londoners. Interviewed senior politicians, police, and public. Involved in the editorial process and the creative treatment and presentation of stories.- On-the-road reporter, using research, tenacity and persuasion to uncover stories. Used a wealth of visual storytelling techniques to create accessible reports for audiences on TV, radio and online. Live, on-location presentation and interviewing, without autocue. - Deep understanding of the news agenda, built up over eighteen years in day-to-day newsgathering. I understand what journalists are looking for in a story, the deadlines of different news outlets, and what makes editors tick. - Contacts built up through eighteen years of journalism, inside the business, and through working on a wide variety of subjects. I reported from New York after the attacks on the World Trade Centre, and researched, filmed and edited a series of reports on poverty in Kenya. I've worked for BBC national news, with reports on Breakfast and the BBC News Channel.- Presented the London part of The Politics Show on Sundays on BBC1, and reported on the 2010 General Election- Experienced video journalist, taught by Michael Rosenblum, one of the pioneers of the digital video revolution. I can direct and shoot video to broadcast-quality standards. - Skilled video editor on Final Cut Pro, with the creativity to make engaging programmes -
Broadcast Journalist, Radio 1 NewsbeatBbc News Sep 2003 - Apr 2004Worked as a reporter and newsreader on Newsbeat, the news service for BBC Radio 1. Reported from Spain on the arrest of several British footballers, and read the news on the flagship breakfast show. -
Producer And PresenterBbc News Mar 1999 - Aug 2001Producer and presenter of breakfast bulletins at BBC Newsroom South East, before it relaunched as BBC London News -
Presenter, Reporter And ProducerBbc News Oct 1997 - Feb 1999Presented breakfast bulletins on BBC1 in the Nottingham, Derby, Leicester and Lincoln areas. -
Presenter, Drivetime News ProgrammeBbc News Mar 1995 - Feb 1997I presented and produced the drivetime news programme, Leicestershire Tonight - two hours of all-speech news radio every weekday.
Mike Ramsden Skills
Mike Ramsden Education Details
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University Of Cambridge Institute For Sustainable Leadership (Cisl)Sustainable Marketing, Media And Creative -
Broadcast Journalism -
Geography
Frequently Asked Questions about Mike Ramsden
What company does Mike Ramsden work for?
Mike Ramsden works for Axa Xl
What is Mike Ramsden's role at the current company?
Mike Ramsden's current role is Senior Strategic Communications Consultant | Deep understanding of media landscape with BBC News experience | Content Creation | Media Relations | Media Training | Crisis Communications | Public Affairs | Event Host.
What is Mike Ramsden's email address?
Mike Ramsden's email address is mi****@****ail.com
What schools did Mike Ramsden attend?
Mike Ramsden attended University Of Cambridge Institute For Sustainable Leadership (Cisl), Birmingham City University, University Of Derby.
What skills is Mike Ramsden known for?
Mike Ramsden has skills like Journalism, Media Relations, Broadcast, Internal Communications, Television, Video Production, Strategic Communications, Storytelling, Social Media, Broadcast Journalism, Public Relations, Radio.
Who are Mike Ramsden's colleagues?
Mike Ramsden's colleagues are Jonathan Powell, Francisco Mcfadden, Paula Bobes, Chhavi Gupta, Jahlaé Albuoy, Cpcu, Arm, Sam Shade, Santiago Seoane Portela.
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