Mike Ramsden

Mike Ramsden Email and Phone Number

Senior Strategic Communications Consultant | Deep understanding of media landscape with BBC News experience | Content Creation | Media Relations | Media Training | Crisis Communications | Public Affairs | Event Host @ AXA XL
Mike Ramsden's Location
London, England, United Kingdom, United Kingdom
Mike Ramsden's Contact Details

Mike Ramsden personal email

About Mike Ramsden

I'm a communications expert, helping people and businesses to connect to their target audiences in an authentic, memorable and persuasive way. I'm a former on-screen BBC TV journalist, now a strategic corporate communicator, skilled in media relations, stakeholder engagement, social media and crisis communications.

Mike Ramsden's Current Company Details
AXA XL

Axa Xl

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Senior Strategic Communications Consultant | Deep understanding of media landscape with BBC News experience | Content Creation | Media Relations | Media Training | Crisis Communications | Public Affairs | Event Host
Website:
axaxl.com
Employees:
5917
Mike Ramsden Work Experience Details
  • Axa Xl
    Global Campaigns Content Lead
    Axa Xl Feb 2024 - Present
    London, England, United Kingdom
    Responsible for leading the creation, production and delivery of high-quality, engaging written and multimedia content across AXA XL's external and internal global communications channels, with a special focus on energy transition.
  • Authenticity Media And Presentation Training
    Founder
    Authenticity Media And Presentation Training Sep 2023 - Present
    London, England, United Kingdom
    Providing media training and crisis communications support for CEOs, senior leaders, new joiners and volunteers in finance, education, care, engineering and third sector organisations. More at https://www.authenticitymediatraining.co.uk/
  • Lloyd'S Register
    Senior Corporate Communications Manager
    Lloyd'S Register Jul 2021 - Jul 2023
    I was deputy team leader, managing media relations, stakeholder engagement, reputation management, and video content creation. I led the transformation of LR's Horizons magazine into a digital-first thought leadership content hub, increasing readership with each issue, and managed the written content of LR's annual reports.
  • Lloyd'S Register
    Group Content Editor
    Lloyd'S Register Jan 2020 - Jun 2021
    I was responsible for developing and implementing the group content strategy at Lloyd’s Register, telling the company’s story to target audiences through engaging, thought-provoking content about the maritime energy transition. Part of the team that launched the Lloyd's Register Maritime Decarbonisation Hud through the award-winning 'Future Seascapes' media campaign.
  • Plmr - Political Lobbying And Media Relations
    Director Of Digital, Film And Design
    Plmr - Political Lobbying And Media Relations Jul 2016 - Jan 2020
    Westminster
    Led a team of experts in digital campaigning, creating award-winning campaigns. Website creation, social media management, SEO and digital advertising. Created engaging, shareable video content, for social media and websites.Media training for everyone from charity volunteers to chief executives, using my experience as a former BBC journalist to help them communicate effectively in the media.
  • Plmr - Political Lobbying And Media Relations
    Head Of Broadcast
    Plmr - Political Lobbying And Media Relations Sep 2013 - Jul 2016
    Westminster
  • Anglo American
    Change And Communications Workstream Manager
    Anglo American Mar 2013 - May 2013
    London, United Kingdom
    Worked on the strategic plan to deliver a social intranet for 20,000 networked employees around the world, with the Group Head of Internal Communications. - Identified the important stakeholders involved in making change a success, and prepared communications targeted to their needs - Was part of a small team that created a communications plan for the six months running up to switchover to the new system, aligned to the overall project plan- Scripted, produced and narrated a video to explain the benefits of the new social intranet to employees
  • Direct Line Group
    Head Of Content And Production, Internal Communications
    Direct Line Group Sep 2011 - Feb 2013
    Bromley, United Kingdom
    - Managed channel output and planned delivery of internal communications, liaising with internal communications business partners. Joined up the planning of internal comms output with external news planning, corporate communications and marketing.- Increased quantity and quality of video output, while reducing costs. Presented and produced video interviews with CEO and CFO to explain results and strategic direction to employees. Presented and produced video to launch Chief Customer Office. Worked with production company The Broadcast Business.- Shaped the strategic direction of COVER, the magazine for Direct Line Group employees, working closely with Words and Pictures agency. COVER won IoIC North 'Best Magazine' in 2012- Collaborated with brand agency Johnson Banks to launch the ‘Direct Line Group’ brand to employees, creating a promotional book and video used internally and externally- Delivered and embedded new company values through the 'BEST' employee engagement programme, with Instinctif. BEST won the Financial Services Forum Award for Marketing Effectiveness in Internal Communications in 2012, and was shortlisted for the CIPR Inside Employee Engagement Award- Refocused channels to the needs of time-poor audiences, while increasing conversation and engagement by adding message board function to intranet stories. - Defined the 'tone of voice' for the organisation, using my experience writing news for broadcast outlets to create a clear, concise and engaging style. Rewrote messages on all channels, and ran workshops to train other communicators about the new writing style. Wrote the Direct Line Group Editorial Style Guide. - Created and ran a Communications Survey. Measured employees' engagement with internal communications channels, and use of external social media. Engagement scores for online channels were around 85% positive. Used feedback and suggestions from employees to improve channels and messaging.
  • Bbc News
    Presenter And Reporter, On Bbc Tv, Bbc Radio And Bbc Online
    Bbc News Sep 2001 - Aug 2011
    London, United Kingdom
    - Studio-based presentation of live news bulletins on BBC1 for BBC London News, with peak audiences of more than a million Londoners. Interviewed senior politicians, police, and public. Involved in the editorial process and the creative treatment and presentation of stories.- On-the-road reporter, using research, tenacity and persuasion to uncover stories. Used a wealth of visual storytelling techniques to create accessible reports for audiences on TV, radio and online. Live, on-location presentation and interviewing, without autocue. - Deep understanding of the news agenda, built up over eighteen years in day-to-day newsgathering. I understand what journalists are looking for in a story, the deadlines of different news outlets, and what makes editors tick. - Contacts built up through eighteen years of journalism, inside the business, and through working on a wide variety of subjects. I reported from New York after the attacks on the World Trade Centre, and researched, filmed and edited a series of reports on poverty in Kenya. I've worked for BBC national news, with reports on Breakfast and the BBC News Channel.- Presented the London part of The Politics Show on Sundays on BBC1, and reported on the 2010 General Election- Experienced video journalist, taught by Michael Rosenblum, one of the pioneers of the digital video revolution. I can direct and shoot video to broadcast-quality standards. - Skilled video editor on Final Cut Pro, with the creativity to make engaging programmes
  • Bbc News
    Broadcast Journalist, Radio 1 Newsbeat
    Bbc News Sep 2003 - Apr 2004
    Worked as a reporter and newsreader on Newsbeat, the news service for BBC Radio 1. Reported from Spain on the arrest of several British footballers, and read the news on the flagship breakfast show.
  • Bbc News
    Producer And Presenter
    Bbc News Mar 1999 - Aug 2001
    Producer and presenter of breakfast bulletins at BBC Newsroom South East, before it relaunched as BBC London News
  • Bbc News
    Presenter, Reporter And Producer
    Bbc News Oct 1997 - Feb 1999
    Presented breakfast bulletins on BBC1 in the Nottingham, Derby, Leicester and Lincoln areas.
  • Bbc News
    Presenter, Drivetime News Programme
    Bbc News Mar 1995 - Feb 1997
    I presented and produced the drivetime news programme, Leicestershire Tonight - two hours of all-speech news radio every weekday.

Mike Ramsden Skills

Journalism Media Relations Broadcast Internal Communications Television Video Production Strategic Communications Storytelling Social Media Broadcast Journalism Public Relations Radio Final Cut Pro Editing New Media Creative Direction Presenter Creative Content Creation Current Affairs On Camera Interviews Communications Planning Global Channel Management Radio Producing Radio Broadcasting Camera Operating

Mike Ramsden Education Details

Frequently Asked Questions about Mike Ramsden

What company does Mike Ramsden work for?

Mike Ramsden works for Axa Xl

What is Mike Ramsden's role at the current company?

Mike Ramsden's current role is Senior Strategic Communications Consultant | Deep understanding of media landscape with BBC News experience | Content Creation | Media Relations | Media Training | Crisis Communications | Public Affairs | Event Host.

What is Mike Ramsden's email address?

Mike Ramsden's email address is mi****@****ail.com

What schools did Mike Ramsden attend?

Mike Ramsden attended University Of Cambridge Institute For Sustainable Leadership (Cisl), Birmingham City University, University Of Derby.

What skills is Mike Ramsden known for?

Mike Ramsden has skills like Journalism, Media Relations, Broadcast, Internal Communications, Television, Video Production, Strategic Communications, Storytelling, Social Media, Broadcast Journalism, Public Relations, Radio.

Who are Mike Ramsden's colleagues?

Mike Ramsden's colleagues are Jonathan Powell, Francisco Mcfadden, Paula Bobes, Chhavi Gupta, Jahlaé Albuoy, Cpcu, Arm, Sam Shade, Santiago Seoane Portela.

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