Mike Reed

Mike Reed Email and Phone Number

Marketing Executive: Branding/Marketing Communications @ Blanco Tackabery
Mike Reed's Location
Winston-Salem, North Carolina, United States, United States
Mike Reed's Contact Details
About Mike Reed

Results-oriented marketing executive with extensive experience at helping B2B companies grow thru impactful new products & services, inspiring branding and effective demand generation

Mike Reed's Current Company Details
Blanco Tackabery

Blanco Tackabery

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Marketing Executive: Branding/Marketing Communications
Mike Reed Work Experience Details
  • Blanco Tackabery
    Marketing
    Blanco Tackabery 2018 - Present
    Greensboro/Winston-Salem, North Carolina Area
    Oversee and direct key marketing functions for firm. Manage website and e-marketing efforts. Develop and drive business development initiatives.
  • Bob Barker Company
    Vice President Of Marketing
    Bob Barker Company Aug 2014 - 2017
    Raleigh-Durham, North Carolina Area
    Lead marketing, product development and supply chain efforts for largest prison supply company in the world, managing a worldwide staff of 20.• Grew sales 3-10% each year with impactful new product launches and development of innovative marketing plans to penetrate secondary markets.• Led product development team that instilled new Stage-Gate like process, achieving over $6 million in new products annually.• Supervised, motivated and empowered a team of 20 marketing specialists… Show more Lead marketing, product development and supply chain efforts for largest prison supply company in the world, managing a worldwide staff of 20.• Grew sales 3-10% each year with impactful new product launches and development of innovative marketing plans to penetrate secondary markets.• Led product development team that instilled new Stage-Gate like process, achieving over $6 million in new products annually.• Supervised, motivated and empowered a team of 20 marketing specialists to redefine supply chain via a new vision, obtaining over $2 million in cost savings.• Spear-headed re-branding initiative that updated 45-year old brand image, leading to revised value proposition, new brand imagery and refocus of company strategy.• Launched two new, innovative websites. Show less
  • Bob Barker Company
    Director Of Marketing
    Bob Barker Company May 2008 - 2014
    Fuquay-Varina, Nc
    Directed product development, product management and marketing communication efforts with a team of seven.• Started product management team focused on new product innovation, launching two major initiatives generating more than $8 million in growth.• Instilled Roadmap process and customer centric discipline to build a new product pipeline that generated over $4 million in sales annually.• Developed customer specific catalogs that significantly increased market share and grew… Show more Directed product development, product management and marketing communication efforts with a team of seven.• Started product management team focused on new product innovation, launching two major initiatives generating more than $8 million in growth.• Instilled Roadmap process and customer centric discipline to build a new product pipeline that generated over $4 million in sales annually.• Developed customer specific catalogs that significantly increased market share and grew sales over $3 million. Show less
  • Hanesbrands Inc.
    Marketing Director
    Hanesbrands Inc. 1999 - 2007
    Long and steady career with progressive responsibility in strategic marketing, brand management and directing profitable businesses. • Grew business to over $400 million in sales by identifying key product and distribution opportunities and developing action plans to address these issues.• Executed most successful new product launch in Printables history exceeding $30 million.
  • Sara Lee Corporation
    Director Of Marketing: Champion Products
    Sara Lee Corporation 1995 - 1999
    Directed marketing efforts for the Champion brand across Department and Sporting Goods Channels.
  • Sara Lee Corporation
    Marketing Manager
    Sara Lee Corporation 1992 - 1995
    Managed Hanes Boys underwear in mass channel.

Mike Reed Skills

Product Development Marketing Marketing Communications Product Management Marketing Strategy Advertising Competitive Analysis Market Planning Cross Functional Team Leadership Strategic Planning P&l Management Management B2b Strategic Partnerships Leadership Account Management New Business Development Inventory Management Sales Operations Forecasting B2b Marketing Team Building Consumer Products Business Development Supply Chain Business Strategy Process Improvement Strategy Brand Development Customer Retention Budgets Crm Negotiation Apparel Brand Management Sales Consumer Behaviour Social Media Marketing Operations Management Customer Insight Social Media Contract Negotiation Sales Management Global Sourcing Start Ups Project Management Event Planning Customer Service Market Analysis Business Process Improvement

Mike Reed Education Details

Frequently Asked Questions about Mike Reed

What company does Mike Reed work for?

Mike Reed works for Blanco Tackabery

What is Mike Reed's role at the current company?

Mike Reed's current role is Marketing Executive: Branding/Marketing Communications.

What is Mike Reed's email address?

Mike Reed's email address is mi****@****ker.com

What is Mike Reed's direct phone number?

Mike Reed's direct phone number is +191955*****

What schools did Mike Reed attend?

Mike Reed attended University Of North Carolina At Chapel Hill, Wake Forest University.

What skills is Mike Reed known for?

Mike Reed has skills like Product Development, Marketing, Marketing Communications, Product Management, Marketing Strategy, Advertising, Competitive Analysis, Market Planning, Cross Functional Team Leadership, Strategic Planning, P&l Management, Management.

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