Mike Schram Email & Phone Number

Lansing, Michigan, United States

Duluth, Minnesota

Direct daily operations of number one rated newsroom. Evolve news product with a focus on growing digital platforms, including website, social media, mobile, OTT, email newsletter distribution lists, voice-enabled home assistants (Alexa). Collaborated with department heads to identify and execute advertiser-supported station initiatives. Partnered with community organizations to expand station branding and staff outreach. Implement new technologies to streamline newsroom and production personnel and to grow audience on emerging platforms.

Flint, Mi

Oversee operations of News Department, including administrative, editorial, personnel, and financial. Maintain high journalistic quality of news brand on multiple platforms (on air, website, social media, mobile). Recruit, hire, and train newsroom personnel and provide staff development at this Sinclair Broadcasting Group-owned NBC and FOX affiliates. Utilize research, ratings, and industry trend information to position news product and grow audience in all day parts.

Indianapolis, Indiana

Responsible for overseeing editorial direction and brand compliance of overnight/morning news on all platforms (on air, web, mobile, social media) to increase audience ratings, flow, and demographic preference levels.

Rochester, Minnesota

Oversee News Department operations, maintain high journalistic standards in planning and broadcast of daily newscasts. Prepare and oversee department operational and capital expenditures. Supervise newscast expansion, promotional and community outreach campaigns, extended severe weather and breaking news coverage, and station rebranding/graphics overhaul project.

Lansing, Michigan

Manage daily news coverage. Supervise reporters in development of stories. Run editorial meetings, assignment desk. Responsible for gathering information from a variety of sources for planning coverage of local events, assigning crews to stories, and handling feeds from local, state, and national sources. Plan major newsroom initiatives, including special reports, documentaries, and election coverage.

Flint, Michigan

Organize newscast rundown, staff assignments, write and edit anchor and reporter scripts, oversee graphic production, write topical news promotion. Plan and implement major station coverage projects, including sweeps stories, election coverage, and news, weather, and sports specials.

Bachelor'S Degree, Journalism

Activities and Societies: Associated Students of Michigan State University (ASMSU) student government

Diploma

Activities and Societies: Class president, National Honor Society, theater, band, track