Mike Stefanski Email & Phone Number

Winter Park, Co, Us

Denver, Colorado, United States

Colorado

Built multiple areas crucial to the success of Peak Twelve Events. From overseeing the ideation, agency selection, and management of our company website to the design & voice of our brand guidelines to showcase our competitive edge in the marketplace. Built out the full marketing stack, including; analytics, SEO, Google My Business, social media strategy, lead generation & media buying. Led negotiations for strategic marketing network contracts, vendor relations, & reported on P&Ls.

Responsible for overseeing all paid and organic digital customer acquisition channels for e-commerce and online rental (Google ads, Microsoft ads, Meta ads, SEO, Affiliate, YouTube, Display, Native & more). Managed four agencies across affiliate, SEO, Paid & Social Media to drive results to hit digital marketing KPIs. Worked cross-functionally with creative, brand, retail, & rental teams to ensure our messaging hit the right customers at the most opportune time. Reported on data-driven insights… Show more Responsible for overseeing all paid and organic digital customer acquisition channels for e-commerce and online rental (Google ads, Microsoft ads, Meta ads, SEO, Affiliate, YouTube, Display, Native & more). Managed four agencies across affiliate, SEO, Paid & Social Media to drive results to hit digital marketing KPIs. Worked cross-functionally with creative, brand, retail, & rental teams to ensure our messaging hit the right customers at the most opportune time. Reported on data-driven insights from performance metrics & budget pacing to the leadership team. Show less

Greater Denver Area

Greater Denver Area

Implemented and managed digital campaigns designed to drive the company's growth as a leading short-term vacation rental network. Overseeing the day-to-day management of company-wide paid digital media channels, such as search, social, display, video, and retargeting, to maximize acquisition efforts while hitting benchmarks. Developed and executed long-term campaign strategies, leveraging target metrics while managing our agencies to generate quality leads at scale and contribute to the… Show more Implemented and managed digital campaigns designed to drive the company's growth as a leading short-term vacation rental network. Overseeing the day-to-day management of company-wide paid digital media channels, such as search, social, display, video, and retargeting, to maximize acquisition efforts while hitting benchmarks. Developed and executed long-term campaign strategies, leveraging target metrics while managing our agencies to generate quality leads at scale and contribute to the expansion of Evolves overall rentable inventory. Show less

New York City

• Overall management of annual advertising budgets of $5MM+ for a number of brands ranging from Global Corporations to unique DMA startups. • Marketing strategy ideation, building out media plans, trafficking ads, placing/testing pixels, optimizing campaigns to meet and/or exceed planned expectations, analyzing/reporting on current campaigns for data-driven decisions, and pitching for new budget approval.• Research, strategy, planning, and buying of media across social, search, display,… Show more • Overall management of annual advertising budgets of $5MM+ for a number of brands ranging from Global Corporations to unique DMA startups. • Marketing strategy ideation, building out media plans, trafficking ads, placing/testing pixels, optimizing campaigns to meet and/or exceed planned expectations, analyzing/reporting on current campaigns for data-driven decisions, and pitching for new budget approval.• Research, strategy, planning, and buying of media across social, search, display, video, native, podcasts, online radio, OOH, influencer marketing, and more.• Daily campaign management, optimization, and reporting to drive down cost efficiency, increase KPIs, and overall ROI while keeping client relations as the highest priority. Show less

Gibraltar, Gi

• Organized and studied complex corporate trust structures.• Learned and utilized Viewpoint company management software for input.• Reviewed and revised Corporate records/keeping records up-to-date.• Created new company incorporations and asset management.

Winter Park, Co

• Assisted in managing rental/repair operations.• Consistently focused on going above and beyond customer expectations to create memorable guest experiences.• Progressed within the company to a more senior role with larger responsibilities.