Mike Sutton Email & Phone Number

Sourced and Designed products for the Turnstile Audio and H&A brands with a focus on the end user's experience. Also developed a new line of audio products that focus on helping the audio creator start their career. Worked cross-functionally with multiple teams from marketing, sales, supply chain, logistics and external creative design partners.Selected Accomplishments:• Developed and manufactured, 16 SKUs for the new Turnstile Audio pro audio brand, mix of microphones and headphone products• Developed and manufactured, 11 bag and case SKUs for H&A brand. • Engineered multi-year product pipeline for continued company growth• Kept development costs under budget and increased margins on product categories• Worked with multiple overseas suppliers and QC companies for new QC protocols• Worked on rebrand efforts for H&A products for better customer clarity• Trained product managers & assistant product managers on implementation of Smart Sheet project management software• Worked with buyers to SKU rationalize their categories for a better shopping experience

Orange County, California Area

A Multinational Pest Management company with multiple US holdings. Directly responsible for the Termite, Wildlife, TAP, and Fumigation lines of business. Job functions include program development, determining road maps, target segmentation, enablement and training materials, product lifecycle, market pricing recommendations, and product materials cost analysis. Selected Accomplishments:• Reduced product materials cost by 42% through pricing analysis and vendor sales conferencing for multimillion-dollar savings.• Standardization of Termite Bait, Liquid, Warranty, Spot Treatment programs.• Worked on sprint team for newly launch COVID-19 disinfectant service by delivering pricing analysis, modeling, and competitive research data.

Greater Boston Area

One of the largest companies in the Percussion industry market with three marque brands, Zildjian, Vic Firth, and Mike Balter. Responsible for managing four categories within the brand's accessories division, Zildjian, Vic Firth, Mike Balter, and Gen16 electronics. Duties consist of P/L, OPEX, and AOP management, new product development through internal and external, cost and price analysis of products for domestic and international distribution, sales and marketing team coordination for promotional and sales growth, and SKU management through rationalization.Selected Accomplishments:• Optimized sourcing partners for better efficiency, cost, and product delivery.• Achieved a 25% increase in Vic Firth Sound Isolation Headphones in the first twoyears.• Received a 2016 Music Inc magazine Editor’s Choice Award for Zildjian In-Ear Monitors • Reduction in product failures with increased quality control protocols for external vendors.

Norwell, Ma

Selected Accomplishments:• Launched Zildjian L80 Low Volume cymbals in 2015 which created a new category of products in the musical instrument industry.• Achieved 4% sales growth in the first year and 43% in the second year.• Developed Award-Winning Gen16 Access Tool for PC, MAC, and iOS. Developed a free-standing POP display for domestic and international markets.• L80 Cymbals awarded, 2016 Product Excellence from Music Inc magazine and Best New Cymbals from Music & Sound Retailer magazine.• Awarded 2 patents by U.S. Patent and Trademark Office for innovations related to musical instruments.

One of the largest companies in the musical instrument industry. Responsible for managing trade show layout, trade show product inventory, tradeshow signage, dealer training, DTX drum clinics, DTX video shoots. Moderated and generated content for the DTX Facebook page and YamahaDTX.com, assisted the marketing team with promotional activities, and administered warranty order entry for both acoustic and electric percussion in the US.Selected Accomplishments:• Expanded the creation of sample content such as kit data for current and future DTX models.• Arranged one-on-one tutorial support for DTX drum artists and their drum techs.• Assisted DTX A&R manager with DTX artist gear requests and support.• Audio engineer for video projects, special events, webinars, and R/D projects.• Yamaha 2014 Note Award Winner.

One of the largest companies in the musical instrument industry. Responsible for training end-users on Yamaha products through phone calls, FAQ creation, and one on one meetings. Moderated and generated content for the DTX Facebook page and administered warranty order entry for both acoustic and electric percussion in the US.Selected Accomplishments:• Developed Yamaha tutorial video content for the Yamaha Pro Audio & Combo Division.• Assisted Steinberg North America product launches, Nuendo 5 at Todd A.O. West and NAMM trade show.• Conducted weekly training of Front-line and Back-line tech staff.

Assistant Manager & Sales Associate, Guitar Center Inc. (1997, 1999, 2007) Machine Room Supervisor, Wild Woods, Inc. (2006-2007)Drum Sales Manager & Buyer, Charles Music (2004-2006)Sound Editor, Bunim-Murray Productions (2003-2004)Sound Editor, Pietown Productions (2003-2004) General Assistant, Crushing Music (2002)Drum Sales Associate, Jack’s Drum Shop (2001-2002)