Mike Sutton Email and Phone Number
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Experienced Product Manager with a demonstrated history of working in the music industry. Strong product management professional skilled in Market Research, Product Development, B2B/B2C/B2D Marketing Strategy and Implementation.
Drum Workshop, Inc. (Dw Drums)
View- Website:
- dwdrums.com
- Employees:
- 57
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Dwe Brand ManagerDrum Workshop, Inc. (Dw Drums) Feb 2023 - Present -
Product ManagerAdorama Jul 2021 - Feb 2023Sourced and Designed products for the Turnstile Audio and H&A brands with a focus on the end user's experience. Also developed a new line of audio products that focus on helping the audio creator start their career. Worked cross-functionally with multiple teams from marketing, sales, supply chain, logistics and external creative design partners.Selected Accomplishments:• Developed and manufactured, 16 SKUs for the new Turnstile Audio pro audio brand, mix of microphones and headphone products• Developed and manufactured, 11 bag and case SKUs for H&A brand. • Engineered multi-year product pipeline for continued company growth• Kept development costs under budget and increased margins on product categories• Worked with multiple overseas suppliers and QC companies for new QC protocols• Worked on rebrand efforts for H&A products for better customer clarity• Trained product managers & assistant product managers on implementation of Smart Sheet project management software• Worked with buyers to SKU rationalize their categories for a better shopping experience -
Pest Line Of Business Services Product ManagerRentokil North America May 2019 - Apr 2020Orange County, California AreaA Multinational Pest Management company with multiple US holdings. Directly responsible for the Termite, Wildlife, TAP, and Fumigation lines of business. Job functions include program development, determining road maps, target segmentation, enablement and training materials, product lifecycle, market pricing recommendations, and product materials cost analysis. Selected Accomplishments:• Reduced product materials cost by 42% through pricing analysis and vendor sales conferencing for multimillion-dollar savings.• Standardization of Termite Bait, Liquid, Warranty, Spot Treatment programs.• Worked on sprint team for newly launch COVID-19 disinfectant service by delivering pricing analysis, modeling, and competitive research data. -
Electronic Percussion & Accessories Category ManagerAvedis Zildjian Company Mar 2017 - Mar 2019Greater Boston AreaOne of the largest companies in the Percussion industry market with three marque brands, Zildjian, Vic Firth, and Mike Balter. Responsible for managing four categories within the brand's accessories division, Zildjian, Vic Firth, Mike Balter, and Gen16 electronics. Duties consist of P/L, OPEX, and AOP management, new product development through internal and external, cost and price analysis of products for domestic and international distribution, sales and marketing team coordination for promotional and sales growth, and SKU management through rationalization.Selected Accomplishments:• Optimized sourcing partners for better efficiency, cost, and product delivery.• Achieved a 25% increase in Vic Firth Sound Isolation Headphones in the first twoyears.• Received a 2016 Music Inc magazine Editor’s Choice Award for Zildjian In-Ear Monitors • Reduction in product failures with increased quality control protocols for external vendors. -
Product Manager Gen16/L80 Low VolumeAvedis Zildjian Company Dec 2014 - Mar 2017Norwell, MaSelected Accomplishments:• Launched Zildjian L80 Low Volume cymbals in 2015 which created a new category of products in the musical instrument industry.• Achieved 4% sales growth in the first year and 43% in the second year.• Developed Award-Winning Gen16 Access Tool for PC, MAC, and iOS. Developed a free-standing POP display for domestic and international markets.• L80 Cymbals awarded, 2016 Product Excellence from Music Inc magazine and Best New Cymbals from Music & Sound Retailer magazine.• Awarded 2 patents by U.S. Patent and Trademark Office for innovations related to musical instruments. -
Yamaha Acoustic And Dtx Drum Product SpecialistYamaha Apr 2012 - Dec 2014One of the largest companies in the musical instrument industry. Responsible for managing trade show layout, trade show product inventory, tradeshow signage, dealer training, DTX drum clinics, DTX video shoots. Moderated and generated content for the DTX Facebook page and YamahaDTX.com, assisted the marketing team with promotional activities, and administered warranty order entry for both acoustic and electric percussion in the US.Selected Accomplishments:• Expanded the creation of sample content such as kit data for current and future DTX models.• Arranged one-on-one tutorial support for DTX drum artists and their drum techs.• Assisted DTX A&R manager with DTX artist gear requests and support.• Audio engineer for video projects, special events, webinars, and R/D projects.• Yamaha 2014 Note Award Winner. -
Application SpecialistYamaha Corporation Of America Sep 2007 - Apr 2012One of the largest companies in the musical instrument industry. Responsible for training end-users on Yamaha products through phone calls, FAQ creation, and one on one meetings. Moderated and generated content for the DTX Facebook page and administered warranty order entry for both acoustic and electric percussion in the US.Selected Accomplishments:• Developed Yamaha tutorial video content for the Yamaha Pro Audio & Combo Division.• Assisted Steinberg North America product launches, Nuendo 5 at Todd A.O. West and NAMM trade show.• Conducted weekly training of Front-line and Back-line tech staff. -
Additional ExperienceSelf Employed Jan 1997 - Aug 2007Assistant Manager & Sales Associate, Guitar Center Inc. (1997, 1999, 2007) Machine Room Supervisor, Wild Woods, Inc. (2006-2007)Drum Sales Manager & Buyer, Charles Music (2004-2006)Sound Editor, Bunim-Murray Productions (2003-2004)Sound Editor, Pietown Productions (2003-2004) General Assistant, Crushing Music (2002)Drum Sales Associate, Jack’s Drum Shop (2001-2002)
Mike Sutton Skills
Mike Sutton Education Details
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Music Production, Music Synthesis
Frequently Asked Questions about Mike Sutton
What company does Mike Sutton work for?
Mike Sutton works for Drum Workshop, Inc. (Dw Drums)
What is Mike Sutton's role at the current company?
Mike Sutton's current role is Brand Manager.
What is Mike Sutton's email address?
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What is Mike Sutton's direct phone number?
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What schools did Mike Sutton attend?
Mike Sutton attended Berklee College Of Music.
What are some of Mike Sutton's interests?
Mike Sutton has interest in Concerts, Vacationing, Playing Music On Sessions, Movies.
What skills is Mike Sutton known for?
Mike Sutton has skills like Sound, Music, Music Industry, Recording, Sound Design, Music Production, Audio Engineering, Composition, Studio Recording, Professional Audio, Pro Tools, Live Sound.
Who are Mike Sutton's colleagues?
Mike Sutton's colleagues are Sergio Alejandro Ortiz Naranjo, Rob Dean, Pedro Beltran, David Leoncavallo, Cpim, Ryan Poyer, Yoshi Shibata, Seuth St.
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