Michael Alvarez Email and Phone Number
Experienced Sales & Trade Marketing Professional | 25+ Years in FMCG | Expertise in Retail & DistributionWith over 25 years of experience in the retail and distribution industry, I excel in boosting sales performance and refining trade marketing strategies across various channels. My career has been marked by a strong focus on building client relationships, driving business growth, and staying ahead of industry trends to create sustainable success for brands. I bring in-depth knowledge of the market, leveraging it to deliver value and foster long-term partnerships.Core Competencies & Accomplishments:FMCG Sales & Marketing Expertise: Comprehensive experience in managing the distribution of Food, Non-Food, Chilled, and Beverage products across the Philippines, expertly navigating diverse trade channels to achieve optimal market coverage.Business Development & Strategic Partnerships: Proficient in collaborating with C-Level executives and business owners across Asia, Europe, and America to spearhead business development efforts that drive market expansion and revenue growth.Account Management & Channel Development: Demonstrated success in establishing and retaining high-volume, high-value accounts, with a focus on building lasting relationships that deliver strong returns and client loyalty.Cross-Cultural Consulting: Skilled in working across multicultural environments, facilitating productive negotiations, and aligning diverse business approaches to achieve global success.Innovative and Goal-Oriented: Recognized for a proactive, entrepreneurial approach, consistently delivering creative solutions that align with business objectives and contribute to long-term success in competitive industries.
Winning Touch International Marketing Inc.
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Vice PresidentWinning Touch International Marketing Inc. Jul 2019 - PresentParañaque, National Capital Region, Philippines
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General Manager365 Wholesale Jun 2018 - Jun 2019Region Iii - Central Luzon, Philippines
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Project Director ErpFederated Distributors, Inc. Jan 2017 - May 2018Ncr - National Capital Region, Philippines• Headed the full project implementation of Enterprise Resource Planning (ERP) through SAP software modules, the scope of which include- Finance and Control (FICO), Materials Management (MM), Sales and Distribution (SD), and Warehouse Management (WM) for the full automation of FDI business processes, addressing gaps, pain points, and desired optimization in the existing system.• Led the whole project with a 50+ man team comprised of FDI Managers (Sales, Finance, Warehouse, MIS), Accountants, and SAP Project Managers (Technical Programmers, Hardware Platform Engineers).• Developed a deep understanding of the business objectives of internal and external stakeholders; evangelized the corporate vision and built trust by maintaining an accurate and achievable roadmap.
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National Sales Head -Modern Trade OperationsFederated Distributors, Inc. Feb 2007 - Dec 2016Parañaque City, Philippines• Managed the Modern Trade Operations in growing sales revenue by 15 folds in 10 years.• Conceptualized business strategies for Multi-National principals including Shanghai Maling (China), Hormel Foods (USA), Mondelez International (Singapore), Danone (France), Unicharm (Japan), Heartland (USA), Pioneer Foods (South Africa), Barilla (Italy), McCallum (New Zealand), Tulip (Denmark), Otsuka (Japan), Conagra Foods (USA) Barilla (Italy), and Kraft Foods (USA). • Led in conjunction with the General Manager & Managing Director in developing the company’s short & long term tactical direction and oversees its productive implementation. Generates Business Plans and ensures attainment of sales goals and overall corporate profitability. • Held full P&L responsibility for Modern Trade Sales Operations with a total manpower of 100+ employees, through direct training, leadership and supervision of 4 District Sales Managers, 12 account managers, 85 Sales Representatives and Coordinators nationwide.
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Trade Marketing ManagerFederated Distributors, Inc. Jan 2014 - Nov 2016Ncr - National Capital Region, Philippines• Planned and coordinates all aspects of Philippine Major Tradeshows from vendor relations, booth conceptualization, design, and set-up, brand selection, shipment schedule, inventory forecast and management, and event collateral production.• Collaborated with Principals in the conceptualization of new products and packaging for successful exclusive launches in the Philippine market.• Established and Held full P&L responsibility for the Trade Marketing Department with a total manpower of 500+ employees, through direct training, leadership and supervision of 3 Brand Managers, 2 TM Division Managers, 6 TM Specialists and 500+ store merchandisers nationwide. • Served as a primary point of contact for all concerned in relation to inventory replenishments, product deletions, new product shipments, pricing, planogram implementations and brand promotions to ensure expedited problem resolutions and customer retention levels.
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National Sales ManagerUnicharm Philippines Corporation Jan 2004 - Jan 2007Ncr - National Capital Region, Philippines• Belonged to the Start-Up group that developed the Corporate Sales Strategy, Sales Report Templates, Pipeline Timeline, Promo calendar & Interfaced costs.• Headed the National Key Account Channel. ¬ 100% achievement of targeted distribution of account and territory in 3 months.¬ Negotiated and closed Direct Container Delivery Program for SM supermarket and successfully launched Sofy Sanitary Napkins in the Philippine market resulting in 10% increase in sales revenue generation.¬ Scouted and screened potential Distributor candidates for Cagayan Valley, Ilo-Ilo, and Bacolod, including orientation of Distributor’s sales force resulting in 5% increase in distribution reach.¬ Developed and executed the Key Accounts channel plan, ensuring linkage with overall trade marketing cycle plans.¬ Managed annual sales and promotions budget to ensure correct allocation among trade partners, achieving 10% budget savings through negotiations of trade activation costs and rental fees.¬ Led and managed national distributor operations (Diethelm Philippines) with a total of 12 Distributor’s Sales people decreasing Unicharm Philippines’ manpower cost by 70% and increasing trade collections by 80%.
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Senior Key Account ManagerUnicharm Philippines Corporation Aug 2002 - Dec 2003Ncr - National Capital Region, Philippines
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Key Account ManagerFonterra Jul 1999 - Jul 2002Ncr - National Capital Region, Philippines• Grew coverage for Key Accounts through development of new leads and untapped Supermarket, Grocery, and drugstore accounts as Key Account Manager and General Trade Specialist.• Received the company’s highest awards, five times in seven years:o Salesman of the Year (Key Accounts) 2001 & 2002o Salesman of the Year (Van Sales) 1997, 1998 & 1999 o Consistent Monthly & Quarterly Brand Target Achiever 1996, 1997, 1998, 1999, 2000, 2001 & 2002• Contributed to the successful launch of Anlene Low Fat Milk Brand through development of Direct market selling (house to house selling project) in wet market channel, Merchandising Contests in the Grocery Channel, national sales promotion and in-store trade activations in the Supermarket Channel which resulted in the Brand’s acquisition of market leadership in just a period of 11 months. -
General Trade SpecialistFonterra Jan 1998 - Jun 1999Ncr - National Capital Region, Philippines
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Senior Van SalesmanFonterra Jan 1997 - Dec 1997Ncr - National Capital Region, Philippines
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Junior Van SalesmanFonterra Apr 1996 - Dec 1996Ncr - National Capital Region, Philippines
Michael Alvarez Skills
Michael Alvarez Education Details
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General Mangement -
Entrepreneurship/Entrepreneurial Studies -
Automotive Engineering Technology/Technician
Frequently Asked Questions about Michael Alvarez
What company does Michael Alvarez work for?
Michael Alvarez works for Winning Touch International Marketing Inc.
What is Michael Alvarez's role at the current company?
Michael Alvarez's current role is Vice President at Winning Touch International Marketing Inc..
What schools did Michael Alvarez attend?
Michael Alvarez attended Asian Institute Of Management, San Beda College, Don Bosco Technical Institute, Makati.
What skills is Michael Alvarez known for?
Michael Alvarez has skills like Sales Management, Retail, Sales, Merchandising, Customer Service, Negotiation, Inventory Management, Key Account Management, Management, New Business Development, Fmcg, Forecasting.
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Michael Alvarez
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