Michael Alvarez Email & Phone Number
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Michael Alvarez is listed as Vice President at Winning Touch International Marketing Inc. at Winning Touch International Marketing Inc., based in Metro Manila, National Capital Region, Philippines. AeroLeads shows a matched LinkedIn profile for Michael Alvarez.
Michael Alvarez previously worked as Vice President at Winning Touch International Marketing Inc. and General Manager at 365 Wholesale. Michael Alvarez holds Postgraduate Degree, General Mangement from Asian Institute Of Management.
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About Michael Alvarez
Experienced Sales & Trade Marketing Professional | 25+ Years in FMCG | Expertise in Retail & DistributionWith over 25 years of experience in the retail and distribution industry, I excel in boosting sales performance and refining trade marketing strategies across various channels. My career has been marked by a strong focus on building client relationships, driving business growth, and staying ahead of industry trends to create sustainable success for brands. I bring in-depth knowledge of the market, leveraging it to deliver value and foster long-term partnerships.Core Competencies & Accomplishments:FMCG Sales & Marketing Expertise: Comprehensive experience in managing the distribution of Food, Non-Food, Chilled, and Beverage products across the Philippines, expertly navigating diverse trade channels to achieve optimal market coverage.Business Development & Strategic Partnerships: Proficient in collaborating with C-Level executives and business owners across Asia, Europe, and America to spearhead business development efforts that drive market expansion and revenue growth.Account Management & Channel Development: Demonstrated success in establishing and retaining high-volume, high-value accounts, with a focus on building lasting relationships that deliver strong returns and client loyalty.Cross-Cultural Consulting: Skilled in working across multicultural environments, facilitating productive negotiations, and aligning diverse business approaches to achieve global success.Innovative and Goal-Oriented: Recognized for a proactive, entrepreneurial approach, consistently delivering creative solutions that align with business objectives and contribute to long-term success in competitive industries.
Listed skills include Sales Management, Retail, Sales, Merchandising, and 32 others.
Michael Alvarez's current company
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Michael Alvarez work experience
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General Manager
Project Director Erp
• Headed the full project implementation of Enterprise Resource Planning (ERP) through SAP software modules, the scope of which include- Finance and Control (FICO), Materials Management (MM), Sales and Distribution (SD), and Warehouse Management (WM) for the full automation of FDI business processes, addressing gaps, pain points, and desired optimization in the existing system.• Led the whole project with a 50+ man team comprised of FDI Managers (Sales, Finance, Warehouse, MIS), Accountants, and SAP Project Managers (Technical Programmers, Hardware Platform Engineers).• Developed a deep understanding of the business objectives of internal and external stakeholders; evangelized the corporate vision and built trust by maintaining an accurate and achievable roadmap.
National Sales Head -Modern Trade Operations
• Managed the Modern Trade Operations in growing sales revenue by 15 folds in 10 years.• Conceptualized business strategies for Multi-National principals including Shanghai Maling (China), Hormel Foods (USA), Mondelez International (Singapore), Danone (France), Unicharm (Japan), Heartland (USA), Pioneer Foods (South Africa), Barilla (Italy), McCallum (New Zealand), Tulip (Denmark), Otsuka (Japan), Conagra Foods (USA) Barilla (Italy), and Kraft Foods (USA). • Led in conjunction with the General Manager & Managing Director in developing the company’s short & long term tactical direction and oversees its productive implementation. Generates Business Plans and ensures attainment of sales goals and overall corporate profitability. • Held full P&L responsibility for Modern Trade Sales Operations with a total manpower of 100+ employees, through direct training, leadership and supervision of 4 District Sales Managers, 12 account managers, 85 Sales Representatives and Coordinators nationwide.
Trade Marketing Manager
• Planned and coordinates all aspects of Philippine Major Tradeshows from vendor relations, booth conceptualization, design, and set-up, brand selection, shipment schedule, inventory forecast and management, and event collateral production.• Collaborated with Principals in the conceptualization of new products and packaging for successful exclusive launches in the Philippine market.• Established and Held full P&L responsibility for the Trade Marketing Department with a total manpower of 500+ employees, through direct training, leadership and supervision of 3 Brand Managers, 2 TM Division Managers, 6 TM Specialists and 500+ store merchandisers nationwide. • Served as a primary point of contact for all concerned in relation to inventory replenishments, product deletions, new product shipments, pricing, planogram implementations and brand promotions to ensure expedited problem resolutions and customer retention levels.
National Sales Manager
• Belonged to the Start-Up group that developed the Corporate Sales Strategy, Sales Report Templates, Pipeline Timeline, Promo calendar & Interfaced costs.• Headed the National Key Account Channel. ¬ 100% achievement of targeted distribution of account and territory in 3 months.¬ Negotiated and closed Direct Container Delivery Program for SM supermarket and successfully launched Sofy Sanitary Napkins in the Philippine market resulting in 10% increase in sales revenue generation.¬ Scouted and screened potential Distributor candidates for Cagayan Valley, Ilo-Ilo, and Bacolod, including orientation of Distributor’s sales force resulting in 5% increase in distribution reach.¬ Developed and executed the Key Accounts channel plan, ensuring linkage with overall trade marketing cycle plans.¬ Managed annual sales and promotions budget to ensure correct allocation among trade partners, achieving 10% budget savings through negotiations of trade activation costs and rental fees.¬ Led and managed national distributor operations (Diethelm Philippines) with a total of 12 Distributor’s Sales people decreasing Unicharm Philippines’ manpower cost by 70% and increasing trade collections by 80%.
Senior Key Account Manager
Key Account Manager
• Grew coverage for Key Accounts through development of new leads and untapped Supermarket, Grocery, and drugstore accounts as Key Account Manager and General Trade Specialist.• Received the company’s highest awards, five times in seven years:o Salesman of the Year (Key Accounts) 2001 & 2002o Salesman of the Year (Van Sales) 1997, 1998 & 1999 o Consistent Monthly & Quarterly Brand Target Achiever 1996, 1997, 1998, 1999, 2000, 2001 & 2002• Contributed to the successful launch of Anlene Low Fat Milk Brand through development of Direct market selling (house to house selling project) in wet market channel, Merchandising Contests in the Grocery Channel, national sales promotion and in-store trade activations in the Supermarket Channel which resulted in the Brand’s acquisition of market leadership in just a period of 11 months.
General Trade Specialist
Senior Van Salesman
Junior Van Salesman
Michael Alvarez education
Postgraduate Degree, General Mangement
Bachelor Of Science (B.S.) Management, Entrepreneurship/Entrepreneurial Studies
Automotive Technology, Automotive Engineering Technology/Technician
Frequently asked questions about Michael Alvarez
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What company does Michael Alvarez work for?
Michael Alvarez works for Winning Touch International Marketing Inc..
What is Michael Alvarez's role at Winning Touch International Marketing Inc.?
Michael Alvarez is listed as Vice President at Winning Touch International Marketing Inc. at Winning Touch International Marketing Inc..
Where is Michael Alvarez based?
Michael Alvarez is based in Metro Manila, National Capital Region, Philippines while working with Winning Touch International Marketing Inc..
What companies has Michael Alvarez worked for?
Michael Alvarez has worked for Winning Touch International Marketing Inc., 365 Wholesale, Federated Distributors, Inc., Unicharm Philippines Corporation, and Fonterra.
How can I contact Michael Alvarez?
You can use AeroLeads to view verified contact signals for Michael Alvarez at Winning Touch International Marketing Inc., including work email, phone, and LinkedIn data when available.
What schools did Michael Alvarez attend?
Michael Alvarez holds Postgraduate Degree, General Mangement from Asian Institute Of Management.
What skills is Michael Alvarez known for?
Michael Alvarez is listed with skills including Sales Management, Retail, Sales, Merchandising, Customer Service, Negotiation, Inventory Management, and Key Account Management.
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