Mike Barrett Email & Phone Number

London, United Kingdom

Compound Partners is a B2B content marketing consultancy specialising in the professional services sector.We combine strategy, product development and innovative technology to create high performing content marketing solutions for our clients.Our "Lean Content Marketing" framework helps B2B marketers take control of the content creation process by embedding focussed content marketing strategies into their organisations.Whether the objective is to increase brand recognition or improve lead generation, the framework maximises value by creating high-quality content and tools that align with business goals. Content with a purpose.Unlike other content marketing strategies, it is simple and scalable. The framework can be applied to a single landing page right through to organisations with hundreds of products and services.Our digital product development expertise is in B2B organisations that want to create content-rich online experiences. That could be a complete website rebuild, a custom microsite, new content formats, or bespoke calculators/tools for lead generation.Our open-source technology platform, JUMP Suite, has been developed to simplify the process of content marketing for marketers, content creators and editors.

London, England, United Kingdom

The dCA is a non-profit organisation based in Zurich, Switzerland, responsible for supporting and growing the open-source project, django CMS.We've been a big beneficiary of the community's efforts over the last 15 years. We've literally built our business on it and are proud to be a member of the django CMS Association since its formation.We are now taking our support beyond the financial by joining the dCA leadership team as Product Lead, tasked with defining the long-term roadmap and strategy for django CMS.

London, United Kingdom

Effection is a digital creative agency based in Soho, London. We work with a diverse range of clients from tech start-ups to global hotel groups, creating innovative brands, campaigns and digital applications.As Head of Digital, I was responsible for user experience, project delivery and analytics for our expanding digital client base.We have grown exclusively through the recommendation of pre-existing clients, regularly attracting the attention of larger organisations that recognise our honest, hands-on approach that delivers exceptional work for our clients.

London, United Kingdom

Grist is a specialist B2B content marketing agency. We help financial and professional services firms to connect with clients through integrated communications.Over ten years, as Head of Digital, I helped build on Grist's high-quality print heritage to develop a solid digital portfolio.Along with editorial expertise, Grist now provide clients with a range of digital services including: -· Corporate websites· Thought leadership portals· Email newsletter management· Search engine optimisation· Reporting and analytics consultancyThe team has what we believe to be the "magic triangle" of content marketing expertise - deep editorial knowledge, cross-platform marketing experience and digital delivery capability. As a result, even though we are relatively small, we like to think that we punch well above our weight in the professional services content marketing sector.

London, United Kingdom

I was a member of the London board for the tech industry charity event Byte Night which I supported since 2002. Every year Byte Night recruits up to 1,000 people to sleep out for one night to raise money for Action for Children.

Over the course 7 years I built Compound Media into a respected and trusted consulting partner to a wide range of clients from start-ups and agencies to multi-national corporations.We provided consultancy to a wide range of businesses on all aspects of digital strategy including: -· Content marketing· Digital architecture· Design· Search· Social media· User generated content· Ad-serving· Subscription fulfilmentWe lived through the boom of the dot com publishing bubble and the bust that befell slow moving commercial publishers. More recently we experienced the re-invigoration of the customer publishing sector as “content marketing”. The subsequent resurgence of interest in quality content is proof that our digital publishing skills and experience are as relevant as ever.

Responsible for the development and implementation of CNET’s on-line product strategy. The Operations Group covers the full product lifecycle from concept and design through to operational support. CNET globally has over 300 editors and attracts the largest audience in the technology vertical with over 100 million unique users per month.The UK business includes the leading B2B technology and business news sites with zdnet.co.uk and silicon.com along with consumer technology reviews and price comparisons on cnet.co.uk and Gamespot UK.I was part of the senior management team that transformed the business from being a single, on-line web property to a sophisticated, cross platform publisher with print, digital, events, direct marketing and call centre operations.I was responsible for the creative, development, support and ad operations functions for the European businesses.I led an extensive change management process in the time I was at CNET, completely rebuilding the technology infrastructure and developing one of the first integrated publishing/social media platforms.

Chief Technology Officer responsible for the product development and technology infrastructure at a publishing dot-com startup.I worked with the senior management team to turn the business around at the end of the dot.com bubble and negotiate the successful sale of the business to CNET Networks.