Mike Beirne Email & Phone Number

Park Ridge, Illinois, United States

Developing content for various media and managing bimonthly magazine "Round the Table" for global, independent association with 90,000 of the world's leading insurance and financial services professionals.

Arlington Heights, Il

Senior Editor, Professional BuilderWrote feature stories targeting production home builders, crafted surveys for data analysis articles, and lined up interview subjects for regular question and answer pieces. Also served as discussion panel moderator at industry events. My work won Folio Award finalist recognitions for 2019 and 2018 and consecutive Neal finalist nods from 2014 through 2018.• Wrote compelling profiles and case studies. “Risk Diverse” story about partners who create an opportunity seizing company culture after almost losing everything won the 2019 National Gold AZBEE for Best Profile from the American Society of Business Publication Editors and was a 2019 Folio Awards finalist.• “Active Culture” story about a home builder who finds marketing magic by connecting the benefits of wonky building science with consumers was 2018 Jesse Neal Finalist and Folio’s Eddie Finalist for Best Profile. https://www.probuilder.com/announcing-2017-builder-year-thrive-home-builders• Story about the transformation of master plan communities was the lead story in a feature package that won the 2017 Jesse Neal for Best Subject-Related Integrated Package ( https://www.probuilder.com/reinvention-master-planned-community) and another profile about a builder who survived the recession and transformed company culture with open book management was the 2016 Neal winner for Best Profile (https://www.probuilder.com/2014-builder-year-goodall-homes).Senior Editor, Custom BuilderRecruited content contributors, edited copy, and wrote stories for publication targeting builders of one-of-a-kind custom homes. Also managed web postings, SEO, and social media.• Took a magazine supplement and launched it into a standalone publication with 40,000 circulation. • Introduced pictorial spread featuring a design theme in every issue that became a gateway for recruiting architects, designers, and builders to contribute content and promote the brand on their social media and websites.

Market Research• Wrote reports for the British Council, analyzing economic and cultural factors that influence college students from Hong Kong, Taiwan, and Mexico to study abroad. • Gathered marketing intelligence and analysis for a candy manufacturer regarding how candy packaging changes grow from an idea to execution on the shelf. • Completed heavy lifting on a prescreening RFP project for a motor oil manufacturer about advertising in the consumer oil category. Duties included store checks and recommending and interviewing ad agencies. Also analyzed current below-the-line marketing activity.• Delivered information nuggets for appliance manufacturing clients such as retailer’s margins on brown and white goods, the role of retail buying groups in the supply chain and compiled list of authorized distributors with manufacturers.

Executed client’s marketing and communications strategy by creating story pitches to the media and wrote press releases, speeches, and ghost wrote columns and blogs for Atlanta ad agency, NGK Spark Plugs, Michigan State University College of Law, YMCA of Greater Grand Rapids and numerous banks and law firms.

Broke exclusive stories about marketing campaigns, brand positioning, and advertising in the beer, travel, confection, and tobacco categories. • Jesse Neal Award Finalist for Best Single Theme Issue of a Magazine 2008, 2005, 2002.• Represented the brand by providing expert on-air commentary about marketing and consumer packaged goods for CNBC, Fox Business News, BBC, NPR, American Originals by Bill Kurtis and interviews for the Associated Press, Orlando Sentinel, and Colorado Business Report among others.

M.S., Journalism

B.A., American Studies

Activities and Societies: Radio WJMU, Newspaper, American Marketing Association, NCAA Football