Mike Biddle Email & Phone Number

· Digital marketing and social media strategy· HubSpot digital campaigns and Salesforce integration· InRiver and Digizuite database content management· EpiServer content management· Google Analytics tracking in conjunction with digital marketing efforts· Creative direction and branding strategy· Data Storyteller

Chattanooga, Tennessee Area

Chattanooga, Tennessee Area

Collaborate, plan, and execute art direction, social media, and brand development for national clients: Chattem (a Sun Pharma company), Concierge Medicine of Chattanooga, X2 Performance, IRONMAN, Theo’s Pizza New Orleans, Scott Sports, Quintana Roo Bicycles

Chattanooga, Tennessee Area

Manage company marketing strategy, sales cycle, lead generation, and KPIs based on historical sales/profitability targets while demonstrating a proactive approach to quickly adjust marketing direction in order to compensate for fluctuating product demand/sales — 2019 YTD efforts reflect a 30% increase in sales from previous yearLead/direct all digital advertising, strategy, and analytics; including Google Ads, Amazon Advertising, Facebook, Instagram, Youtube, Twitter, industry website promotions, and editorial review of new productsManage Hubspot email marketing campaigns, content marketing, lead nurture work flows, Salesforce CRM database, dealer/distributor communication, industry blogger engagement, customer experience, and global brand positioningResponsible for E-commerce digital content management system and creative/product specifications across all digital platformsArt direct all aspects of E-commerce website, landing page design, email campaigns, product photography/video, product packaging design, and manage internal staff/external contractor adherence to company brand design standardsResponsible for company representation, B2B partnership engagement, and lead generation at industry trade-shows/events

Chattanooga, Tennessee Area

Planned/designed all company digital marketing campaigns; including Linkedin advertising, Facebook sponsored posts, Google Ads,Hubspot lead nurture email marketing/customer funnels, influencer blogs, and landing page design — First year efforts resulted in a 25% increase in customer base from previous yearLed B2B social media content and follower engagement growth strategyProduced video, digital creative, presentations, and trade-show exhibits for go-to-market software releasesConceptualized and designed visual content for prospect webinars and software demonstrations

Knoxville, Tennessee Area

Managed TVA’s corporate brand via art/design direction and by ensuring compliance with corporate brand identity guidelines in print, website, mobile apps, trade-show exhibits, and corporate advertisingServed as creative team leader on all economic development marketing initiatives with a focus on the technology and automotive sectors — Team efforts resulted in the successful recruitment of Volkswagen and Amazon to the Tennessee ValleyProvided strategic counsel to TVA executives via corporate design direction and interpretation of TVA’s brand promise in order to achieve the most cost effective approach to marketing goalsDirected marketing communications through the creation of strategic brand collateral; including annual reports, visitor center interactive exhibits, corporate video, television commercials, social media campaigns, magazine advertisements, and outdoor mediaManaged, trained, evaluated, and mentored staff of internal/external designers/videographers/; ensuring adherence to corporate brand guidelines, quality, schedule, and budgetServed as Design Director for TVA’s core branding team and corporate brand redesign

Graphic design printWeb design