Mike Blix Email & Phone Number

Greater Minneapolis-St. Paul Area

Experian’s Clarity Services specializes in alternative financial services data and solutions. We focus on bringing the "source of truth" regarding alternative data and helping our clients leverage this information all throughout the consumer lifecycle. We focus on inclusion for today's consumer to make obtaining the America Dream a reality.Clarity’s suite of FCRA-regulated reports and scores give lenders visibility into critical subprime consumer information, including the thin-file and no-file consumer segments. Clarity is dedicated to making alternative financing services more accessible, trusted and effective for the clients and consumers it serves. For more information about Experian’s Clarity Services, visit http://www.clarityservices.com/business.

Greater Minneapolis-St. Paul Area

Executive level sales leader to Experian's Strategic Financial Services clients to provide decisioning software, data, analytics, risk and credit management, marketing, fraud & identity solutions through a value-driven sales engagement model.

Responsible for leading a national sales force in the Financial Services and Automotive verticals to deliver value driven solutions focused on risk management, employment and income verification, authentication, CRM, marketing segmentation, fraud and ID management, and collections. Prospects and clients include top 100 indirect/direct auto finance lenders, captives & OEM’s, and Tier 1 & Tier 2 Financial Service companies. .Responsible for leading and mentoring 8 Solution Directors to establish credibility and trust with key executives and decision makers. Responsible for defining business objectives, developing solution approach, scope, writing SOW's, experimental design, scope, roles, pricing, completing ROI value propositions, and deliverables.

Developed and managed key relationships with Fortune 500 Financial Services clients to drive revenue and income growth for various business units across Equifax and led consulting sales practice for all Financial Services, Automotive, and Telco clients for our Workforce Solutions product suite.Responsibilities included cross-organizational collaboration with product development, data management, analytics, pricing, marketing, regulatory compliance, legal, sales, relationship managers, consulting, technology and operations to successfully build and roll-out differentiated solutions/products based on customer need.Through consultative solution sales approach, drove software and solution sales for customer acquisition, originations, account management, and collections recovery across all lines of business for JP Morgan Chase, Citigroup, Capital One, Wells Fargo, Bank of America, US Bank, American Express, AT&T, Verizon, Alliance Data Systems and for many other Fortune 500 clients.

Led all Digital Marketing data collection efforts and analytic processes to optimize how advertisers and publishers are connected through the affiliate marketing platform. Led the application of innovative concepts, statistical techniques and algorithms to answer key questions and solve key problems in the day-to-day functioning of the organization. Our services deliver customers to advertisers and revenue to publishers, while helping clients achieve their goals across marketing channels, including search, email, web, mobile, and social media.

Led 9-month consulting engagement to develop an analytic platform to qualify online automotive leads on their likelihood of a vehicle purchase. Brought in necessary analytic software (SAS), relevant external data sources and appropriate technologies. Developed predictive scoring sotware solution and analytic platform to qualify online leads for automotive dealer groups, and OEM’s (manufacturers). Created go-to-market strategies and sales materials, and led sales efforts to OEM’s and dealer groups.

Led analytic consulting and technical sales efforts for products and services involving CRM, risk management, collections, fraud prevention, online lead scoring, authentication and screening, customer management and acquisition.

Directed Analytics division, reporting directly to President. Responsible for re-establishing the Decision Sciences and consulting function from ground floor. Identified, led, and executed all strategic and product development initiatives for our clients from a quantitative, results-oriented perspective.

Established and led business intelligence team to support marketing analytics and data alliances for entire organization. Directly responsible for product development, consulting, sales, and expansion of database marketing products and services into new industries.Spearheaded product development and management of Fair Isaac’s Expansion™ and Qualify™ Scores, products aimed at helping financial services lenders expand growth of products and services profitably to the underserved market.

Provided statistical modeling, analyst mentoring and management, and consulting efforts to Fingerhut and its subsidiaries to drive both Marketing and Risk strategies through data and analytics. Developed predictive models and other quantitative analytics to improve prospect and customer response rates, reduce credit losses and return rates, and increase revenues across all Fingerhut business units.Leveraged statistical techniques including regression, logistic regression, CHAID, Neural Networks, Principal Component Analysis (clustering) using SAS and SPSS. Also, created CRM and lifetime value systems, developed and managed prospect and customer databases, led data partner alliances, wrote proposals, prepared reports, and presented results to all levels of executive management.