Mike Bock Email & Phone Number

Washington, District Of Columbia, United States

Leads the Smithsonian National Zoo and Conservation Biology Institute's day-to-day editorial web updates, supporting animal news, conservation, webcams, membership, and visitation services. Work with the Communications team to create innovative content for online audiences, including articles, blog posts, email newsletters, quizzes, fact sheets, Q&A's and other digital content. Provides strategic direction on the NZCBI website, including the migration of content from Drupal 7 into Drupal 10. Writes and edits stories, and manages production of digital content on the Zoo's website. Selected for the competitive Emerging Leaders Development Program.

Washington Dc-Baltimore Area

As a member of the Office of Communications' Digital Team at NASA's Mary W. Jackson Headquarters, I:+Served as the product lead for NASA Explore, NASA's 7.4 million subscriber flagship digital newsletter. I worked with stakeholders to write, produce, and publish this weekly newsletter, then analyzed metrics and implemented improvements based on data+Coordinated updates to the NASA.gov homepage and other web pages, providing web support during broadcasts of launches, missions, and other live events+Created content in support of NASA's Artemis program by researching, drafting, copyediting, and publishing web articles, social media posts, and other digital content geared towards a general audience+Provided creative and strategic input for other NASA flagship online content, including feature articles, multimedia stories, and social media posts+Assisted in coordination and production efforts in NASA.gov's Drupal 7 content management system by producing and publishing web pages, tags, section pages, and other products.

Bethesda, Maryland

Key responsibilities included content strategy, headline writing, web production, newsletter production, homepage and landing page updates, and social media distribution.+Coordinated daily web rollout of EdWeek editorial content, including articles, special reports, opinion pieces, collections, and multimedia projects, across various channels.+Worked with editors and reporters to successfully produce dozens of editorial projects, including the eight-piece special reporting series ‘Reopening Schools’.+Engaged in ongoing strategy work to broadly improve key metrics, including impact and reach, of editorial newsletters.+Coordinated dozens of short- and long-term operations to prepare for the successful website migration into Brightspot CMS, culminating at launch in December 2020.

Bethesda, Maryland

As a senior member of the web production team of Education Week, I maintained daily operations of EPE web channels, including production of print issues, special reports, and collection pages. I produced articles and multimedia content within Education Week's CMS, edited and posted social media copy, drafted and edited SEO-friendly headlines, and coordinated and managed production of several digital newsletters.

Rockville, Maryland

Edited and posted stories, podcasts, videos and other multimedia elements to Frontline's medical news sites and the Frontline Medical Communications wire service; diagnosed and corrected problems on the sites and within the content management system; reported and wrote breaking news articles about the Center for Disease Control, National Institutes of Health, and other federal health organizations for Frontline and related clients; operated and co-managed Frontline social media pages, including Facebook and Twitter; composed, edited, and published e-newsletters showcasing Frontline's medical news content.

Bethesda, Md.

Wrote print articles about emerging educational technology for both Education Week and Digital Directions. Contributed to the Education Week and Digital Directions websites by blogging about the news and updates in the education marketplace, and other digital education initiatives, through Movable Type. Produced and coordinated content for digital newsletters, and drafted social media content about education news for Twitter, Facebook, Linkedin and other social media platforms.

Annapolis, Md

Focused on education, health and state politics while working in Annapolis for a wire service. Wrote several articles about a controversial bill to stabilize county education funding levels, legislation to legalize medical marijuana in Maryland, and a proposal to shift teacher pension costs from state to county governments.

Reported on local issues as a freelance journalist for both the College Park Patch website and the Chevy Chase Patch website. Covered the Solar Decathlon, an international university competition to build and design an environmentally friendly housing unit, in a two-part report with photos and a mid-length article.

James Madison University

Publicized James Madison University’s student union by writing and editing articles, managing a team of writers and providing creative input on the University Unions website.

Researched chemistry data, edited staff documents, updated web content, and edited a 130-page study guide for the 2011 National You Be the Chemist Challenge, an annual middle-school quiz competition hosted by the foundation.

Master'S Of Journalism, Public Affairs/Multimedia Journalism

Activities and Societies: Merrill Graduate Students Association (MGSA) - Member

Bachelor Of Arts, Writing, Rhetoric & Technical Communication

Activities and Societies: JMU Triathlon Club Study Abroad Fall 2009 - London