Mike Braund Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

San Francisco, California, Us

2023 Marketing Impact Award WinnerMarTech, Marketing data and Analytics, Website, Email, Internal use of Iterable, Paid Media, Lead and Account Management

San Francisco, California, Us

San Francisco, California, Us

2021 Marketing Impact Award WinnerI built strategic Marketing Operations team which was responsible for our Website experience and optimization, data engineering and analytics, the Marketing Technology strategy, and Lead/Account management processes and frameworks.This team's success started from building a strong data foundation. We focused on core capabilities in data management and unification after bringing together many disparate data sources that would help uncover the total addressable market for the company. From the TAM a set of target accounts were established based on the ideal customer profile of our existing customer base to give our go-to-market motion a place to start. The analytics foundation was built in Google Big Query. We leveraged tools like Fivetran to easily extract data from our core systems where our Analytics Engineer and Marketing Analyst would then restructure data to curate data sources ready to serve a variety of sales and marketing dashboards and analysis. We used Tableau to deliver data sources and dashboards to teams to consume data or use it for self serve analysis.The marketing technology strategy was focused on enabling multi-channel customer journey orchestration. We started from scratch implementing the first instance of a marketing automation tool. We were able to get the foundational tools in place and launched an new user onboarding program leveraging in-product actions within the 15 months of starting which was a great accomplishment and evidence of being able to deliver on the vision we built. We had a very clean and performant website. Our goal was to maintain that while building out the capabilities needed for a marketing team to build and manage content on the site without the help of a web engineer. We used WordPress in a headless CMS configuration. We saw some great success almost doubling form conversion rates from simple improvements like adding picklists, and using dynamic form complete from Clearbit.

Seattle, Wa, Us

Leading a team of 18 and overseeing a $8M budget, I was responsible for setting our marketing operations & technology strategy; developing our account / contact scoring & lead attribution models; optimizing our marketing & sales funnel to maximize pipeline and revenue; building out and managing our customer data platform (CDP), data structure, and our approach to integrated digital journeys; managing reporting and insights; setting and executing against our email channel strategy; and driving our onsite and virtual event technologies and infrastructure, including for a 100k+ person Tableau conference.In addition to my direct responsibilities, I was selected by our CMO to be on a taskforce to redesign our marketing organization, including developing the roles, responsibilities, and processes to support the new structure. During the Salesforce company integration project I was the Marketing Systems and Data LeadOur Marketing Operations leadership group participated in a 6 month Leadership training cohort that build a lot of valuable skills in problem solving and organizing to effectively drive change. Some of the projects we managed included: -6sense as a predictive lead and account scoring tool to help our sellers and marketers better understand intent signals, provide new data points for more effective targeting and prioritize. -re-architecting our technology stack to better enable integrated multi-channel marketing campaigns-introducing a later of technology governance in partnership with technology leaders across the department and external technology teams to allows us to better manage a growing technology stack across a large team-modifying existing sales process in partnership with sales leaders, sales operations, and marketing to provide clear SLAs and how to prioritize inbound leads-partnered closely with our website team to implement an improved digital attribution model to track what offers our visitors engaged with and how they got there

Seattle, Wa, Us

Seattle, Wa, Us

The past four and half years in the marketing operations space has offered a great opportunity to be a part of a growing field. Most of that time has been spent at Tableau Software where I landed in a cutting edge marketing department. That’s all you can ask for as a marketing technologist. With the way we have been growing as a company we continually get to evaluate and create new processes to make our marketing department as effective as possible.Right now I’m leading a team of marketing operations enthusiasts with things like custom lead handling, database health, responsive email design, predictive modeling for both leads and accounts to name a few. We pride ourselves on the basics that make the marketing machine turn but love to be creative in our solution building taking advantage of the great marketing engineers on our team. This allows us to build come cool integrated processes and opens the door for automation otherwise not possible. With all of the data being created in marketing today we help back our department with sound analytics, marketing/sales tools and monitoring of the data using Tableau products at the core.

Seattle, Wa, Us

Seattle, Wa, Us

Very broadly my role at Tableau is focused on managing the flow of data from marketing to sales using Eloqua. I am our team's admin for the tool and have a deep understanding of all facets of Eloqua. I have been able to apply past experience as an SFDC admin in working with our SFDC admins to create a sophisticated integration instance at Tableau that is ever evolving. I use our own product everyday to monitor data flow and assist the team with our department's analytics projects and dashboards. I honestly don't know how I would do my job the way I do today without Tableau. Marketing operations is a great mix of marketing innovation, analytics and systemic skills that I have enjoyed since day one, and has only been enhanced by working where I do now.

Our marketing operations department is awesome as we cover a great breadth of marketing activities keeping it a fast paced and action packed work day. There is way too much to go over but here is a quick break down of some things we own. We take care of customizing HTML for individual event invites and linking those to registration landing pages we create and track through Eloqua. Eloqua is integrated through Salesforce so all campaign attribution and contact records are synced that way. We do our list uploads and scoring through Eloqua as well which again all push to Salesforce (SFDC). In SFDC we take care of all reporting needs and our campaign attribution to provide visibility into our team's marketing efforts and successes. We customized our reporting process by exporting our reports into Excel which I have automated through VBA to alleviate the pain of having to manually manipulate everything every time we want to paint our picture. We have a great customized instance of SFDC to help us track what we need. This is the tip of the ice berg let me know if you want to get into the weeds of what a Field Marketing Operations team does and how we do it!

Seattle, Wa, Us

I reported directly to the VP of Finance, but was heavily involved with the VP of Client Relationships and VP of Sales. I was the liaison between our Finance and Sales departments. Systems I worked with on a daily basis included heavy Excel usage with emphasis on pivot tables and pulling data form OLAP cubes, Salesforce.com CRM system as an administrator, as well as the other MSFT Office applications on a lesser basis.Administered and tracking sales revenue and using this information to create monthly forecasts for management.Tracked and maintained control of signed contracts.CRM system administrator, Salesforce.com. I worked mainly with the reporting side from revenue, while the Marketing Manger took control of the lead integration portion of the system.Responsible for organizing and verifying commissions for Account Executives, and preparing PAFs to accompany them.Built tools (in Excel) for pricing, and daily revenue tracking for improvement and efficiency of day-to-day work, helped develop our cost per acquisition model, involving sales costs and marketing costs.Responsible for incentive tracking and payouts, including monthly and quarterly contests for AMs and AEs.

Bellevue, Washington, Us

Piraeus Data as vendor for Microsoft; Responsible for providing support and guidance for MSFT partners in their marketing efforts pertaining to Ready-to-Go Marketing campaigns, Services, promotions and partner events.Interactions via phone, email, teleconferences/live meeting presentations and consultations.Outbound awareness and informational calls on a daily basis.All interactions are accurately recorded on a custom Excel template, including pivot tables held on a SharePoint server.Weekly reporting is prepared and converted into a PowerPoint deck.Introductory exposure to SQL reporting and pulling of data from in house resources.

Bellevue, Washington, Us

Piraeus Data as vendor for Microsoft; Responsible for providing support and guidance for MSFT partners in their marketing efforts pertaining to Ready-to-Go Marketing campaigns, Services, promotions and partner events.Interactions via phone, email, teleconferences/live meeting presentations and consultations.All interactions are accurately recorded on a custom Excel template, including pivot tables held on a SharePoint server.Introductory exposure to SQL reporting and pulling of data from in house resources.

Seattle, Wa, Us

Customer service, sales, reception and utilizing multiple data software systems such as Excel, SMS, HotSos to create daily reports. Entering of daily receipts, compile and check customer accounts, daily records and vouchers. Daily reconciliation and accounting data entry.

Seattle, Wa, Us

Customer service, sales, reception and utilizing multiple data software systems such as Excel, SMS, HotSos to create daily reports. Entering of daily receipts, compile and check customer accounts, daily records and vouchers. Daily reconciliation and accounting data entry.

Irvine, Ca, Us

In charge of overall management of a small branch; This included hiring, marketing/sales, estimates, purchasing, payroll, budgeting, customer service and quality control. This was a great experience offering many lessons.

Ba, Finance

Finance

Education record