Mike Copans Email & Phone Number

San Diego, California, United States

United States

Greater San Diego Area

San Diego Telecommuter (Greater New York City Area)

• Manage Citi Online channel serving digital marketing & servicing offers to 30+ million cardmembers. End to end channel manager flawlessly executing marketing campaigns through collaboration with Line of Business and.
• Increased revenue by 20% ($130+ MM), CTR% by 60% and Conversions by 25%, YOY.
• Enhanced customer journey experience, optimizing and reducing impressions by 50%.
• Created requirements and launched enterprise Aprimo campaign workflow tool using Agile methodology to improve execution timeline and deliver compliant process, training 50+ managers on tool.
• Flawless weekly/project/daily execution of up to 100 unique campaigns reaching 10+ million unique cardmembers, operating at high Six Sigma level of efficiency.
• Lead multiple audit processes / issue resolution across technical / strategic teams and program / product managers.

Greater New York City Area

• Managed channel responsible for weekly email deployments for leading financial services client. Supervised team of 4 account managers to assign, setup, QA test and invoice email campaigns.
• Executed weekly deployment of 50+ unique email campaigns, 400+ segments, and 5-12 million emails.
• Increased efficiency by 10% with streamlined process to better coordinate campaign support across client team, creative agency vendors and over 100 marketing managers.
• Analyzed performance and provided recommendations that improved email campaign open rate by 15%.

Palm Desert, California

• Oversaw Lead Management Systems for Interval, Fractional and Whole Ownership leads. Managed 3 coordinators responsible for routing 40,000 annual leads across 8 sales teams.
• Developed and implemented brand new compliant process for routing business leads to sales team, generating $16 million in revenue / year.
• Established Tour-No-Buy and Rescission reengagement initiatives to introduce new revenue opportunities, driving incremental $10 million in sales.
• Built reports, analyzed data and provided recommendations to maximize value of leads.

Greater New York City Area

• Implemented solutions on Operational Efficiency team to improve end-to-end ordering and provisioning processes for phone and DSL services.
• Analyzed performance and provided recommendations that reduced order fallout by 50%.
• Initiated collaboration between client and competitors that improved missing data responses by 20%.
• Managed 6 member team responsible for working client adhoc requests; oversaw successful growth of monthly volume from 50 to 75 requests.
• Designed, developed and executed SQL procedures used for tracking platform efficiency.

Greater New York City Area

• Supervised 3 person metrics deck construction team.
• Created 15 training modules and facilitated presentations to support training of service representatives.
• Researched pertinent information for training modules by conducting weekly meetings with subject experts.
• Successfully transitioned module assembly and ScreenCam processes to client upon end of engagement.

Mba, Marketing

Activities and Societies: Graduate Marketing Association, Marshall Sports Business Organization

B.A., Economics

Activities and Societies: Lambda Chi Alpha

Education record