Mike Cortiula Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Responsibilities:- Shape and lead client strategy and serve as primary senior client contact- Build and maintain client relationships at multiple levels- Acts as the client's liaison with the Content Solutions team to ensure comprehensive delivery against clients’ business and marketing objectives—on strategy, on time and on budget- Strong understanding of clients’ customers, competitors, brand guidelines and market USP- Serve as content lead, ensuring all creative work (written and visual) is on-brand, on-strategy and consistent in terms of style, quality and tone, and optimized for all channels- Collaborate with cross-functional resources, including sales, production, marketing, brand and finance- Oversee program research to provide clients with measurable ROI and engagement results- Responsible for financial management of any/all accounts within the group, including overseeing P&L and client billing- Deliver on group revenue and margin targets- Manage account teams, including editors, writers, art directors, designers, client service managers, program managers, administrative staff and key freelancers (including photographers and illustrators)

Toronto, Ontario, Canada

-Sales and content marketing leader for Chatelaine, Today’s Parent, Live Better and CityLine-Effectively led the brand experience women and parenting group with inbound sales ideas and outbound brand ideas -Implement a One Rogers philosophy with media sales partnerships and key stakeholders-Support RMI advertising revenue plan and client solutions with new, innovative media ideas and content opportunities-Create new opportunities for multi-platform sales teams specific to Chatelaine, Today’s Parent, Wal-Mart Live Better and City Line-Ambassador for sales and editorial for women and parenting brands-Member of the women and parenting group management team responsible for communication between sales and editorial-Key editorial contact for the VP, Publishing Sales, VP TV Sales, VP Digital Sales and VP Client Solutions sales-Key sales contact for Group Publisher, Women and Parenting; Supervising Producer, CityLine; Editor and Chief, Chatelaine, Today’s Parent, Wal-Mart Live Better

Toronto, Canada Area

PepsiCo Foods Canada, Activision/Blizzard (Call of Duty, Destiny, Skylanders), Go Daddy, PetSmartCurrently oversee media team of five+ as well as cross functional reports from various agency disciplines including digital, broadcast, print and outdoor.-Responsible for brand media strategy, portfolio management, revenue forecasting, scope of work development and implementation; overall brand stewardship with internal and external partners.-Most recent notable and award winning integrated programs include the Quaker Healthy Family Challenge with Today’s Parent (Silver MIA 2013); Lay’s Do us a Flavour (Silver MIA 2013); Destiny video game launch ’14 (most successful game launch in history for NA); Tostitos Recipe Challenge/Chatelaine – Cityline integration 2014; #TwistosTwist – Twistos/Big Brother

Media Strategy Lead for Rogers Wireless, Fido Solutions, ChatrLed a media team of 8+ responsible for all communication planning for Rogers, Fido and Chatr brands.Notable Achievements: Fido Casting Call, Rogers roaming campaign with airport innovation, launched the Chatr brand in Canada.

McDonald’s Restaurants of CanadaNational media strategy leader; Atlantic regional lead.Responsibilities include national media strategy and execution ($80Million+).Creating and presenting plans to 100+ owner/operatorsInnovative media executions leading to over 10+ MIA awards