Mike Craig Email & Phone Number

Eagan, Mn

Develop and manage pricing strategy and oversee the pricing development for product launches and product life cycle management.

Minnetonka, Mn

Driving profitable growth through Pricing during the transition to Cintas.

Eden Prairie, Mn

Collaborate with business leaders at all levels; including the President, CFO, Commercial Finance, Pricing Leaders, and Sales & Marketing to identify and provide innovative pricing solutions and programs to drive incremental revenue growth & improved profitability for the business.Develop scorecards to track $5M worth of value based pricing initiatives and implement changes where needed for custom air handlers.Create profitable & competitive pricing for newly developed products in the Data Center market.

*Lead the development and refinement of pricing strategies, tactics and analysis in an effort to drive profitable revenue growth.*Assist in the creation of $70M in net price over 4 years ,*Advanced the Customer Analytics Intelligence capability and process with launch of business analytics software (Cognos).*Developed models which identified the anticipated benefits. Recommended & implemented energy & material cost recovery programs generating over $35M.*Key member on cross-functional team that increased contribution margin by 15-20 points on FR product line through evaluation of current state & best practices, building financial models, making and implementing recommendations.

Provided competitive & profitable price quotes to Field Sales Leadership

-Drive pricing policy for G&K Services branded identity programs and facilities services

*Manage a team of technically oriented Price Analysts providing customers (both OEM and distributors) with price analysis on quotations and maintenance of price in operating systems*Balance sales growth with company profit margin targets to produce price recommendations to win business*Designed and implemented energy & material cost recovery programs generating over $65 Million in recovery

*Determined and implemented market wide strategic pricing logic for two international markets (Italy & Sweden) with values of $18M/year and $5M/year market while reporting quarterly to executive management on trends and opportunities.*Key contact and resource for Product Management, Segment Marketing, Procurement, Regional Vice Presidents, Sales and Operations on new product introductions, price improvement plans, life cycle management of existing products, promotional needs and customer negotiations