Mike De Boer Email and Phone Number
Experienced Commercial head with a vast experience in the hospitality industry. Skilled in Search Engine Optimization (SEO), FMS, Customer Relationship Management (CRM), Pricing Strategy, and Yield Management. Strong commercial professional with a Bachelor's degree focused in Hospitality Administration/Management from Stenden Hogeschool Leeuwarden.
Renaissance Amsterdam Hotel
View- Website:
- renaissanceamsterdam.com
- Employees:
- 72
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Commercial DirectorRenaissance Amsterdam Hotel May 2024 - PresentAmsterdam, Noord-Holland, Nederland -
Commercial DirectorDoubletree By Hilton Amsterdam Centraal Station May 2021 - May 2024Amsterdam, North Holland, Netherlands -
Commercial Manager Germany SouthHilton May 2018 - May 2021Munich Area, Germany- Hilton Munich Park (484 rooms)- Hilton Munich City (483 Rooms)(Highest EBITDA contributing hotels within EMEA)- Hilton Nuremberg (152 Rooms – deflagged July 2019)As the Commercial Manager in this large cluster operation I am working seamlessly with the Commercial Director on leading all efforts of setting & executing strategies for all revenue streams. The focus of the Commercial Director & Commercial Manager are to co-ordinate senior team leaders in Sales, Marketing, Revenue (RMCC) and Group, Conference and Events and to continuously train, coach, and develop the Commercial Team of a total size of approx. 30 team members.For 3 very diverse properties with individually different business mix models and different life stages of large projects, key priorities were:1. Hilton Munich City – repositioning the property during the 45 Million Euro refurbishment to successfully lift the hotel ADR with 60 euro at the completion of the project2. Hilton Munich Park – brand positioning exercise alongside the Hilton Munich City refurb to ensure each hotel has a clearly defined positioning message supporting Sales and Marketing teams to avoid a cannibalisation of business3. Hilton Nuremberg – supporting the sale and exit from the Hilton network after 20+ years with Hilton WorldwidePersonal key focus areas were:- Relationship management with German Regional Sales teams and the Regional Director of Sales on supporting the local Sales team during team restructuring phases- Managing the close collaboration with the RMCC Cluster Revenue Manager for optimal business mix strategies, review and validate forecasts, develop strategies for different demand periods, and review and approve retail and group pricing strategies- Develop and maintain strong relationships with all General Managers and operational hotel teams, corporate with support teams for maximum benefits to each hotel- Present commercial strategies to Regional Team and key stakeholders -
Cluster Director Of Revenue ManagementHilton Sep 2016 - May 2018Ras Al-Khaimah Emirate, United Arab EmiratesRevenue lead in charge of the following properties:Hilton Ras Al Khaimah Resort & Spa - 475 RoomsHilton Al Hamra Beach & Golf Resort - 265 RoomsHilton Garden Inn – Opening Team May 2017 - 240 roomsAl Hamra Residence and Village - 366 Rooms -
Director Of Revenue ManagementHilton Worldwide Feb 2014 - Sep 2016Istanbul, TurkeyThe Hilton Istanbul Bomonti Hotel & Conference Center is Istanbul's largest hotel with 840 rooms and 12.000 sq meter meeting space.Accomplishments:- Selected for the “Top Talent Program” of Europe and Arabian Peninsula.- Recruited and trained the Reservations Department consisting of 7 team members.- Assisted and facilitated for Down Syndrome program within the reservations department.- In charge of GCE Sales department with 7 team members for the period of 3 months during management transition.- Top Revenue Producer Award 2014 within Istanbul from Expedia out of approximately 1400 hotels.- Accomplished a complete Green Balanced Scorecard for 2014.- HWW The Best Performing Hotel Award EMEA Region for 2014.Main tasks:- Managing and maintaining group and transient inventory controls. Conducting weekly group pickup meetings.- Develop, monitor and adjust sales and pricing strategies.- Provide critical analysis of strategies, room statistics and demand factors during weekly BFM meetings.- Conduct forecasting for all revenue streams comprising approximately USD53Mio.- Competitive and Demand Analysis- Assisting Operational Departments with accurate forecasting, to ensure profitability.- Monitoring group and transient business thresholds within the five-year forecast to ensure measurable improvements for demand and availability.- Supply critical analysis on the effect of short range decisions effecting occupancy, average rate and rooms profit goals within the current 53-week period.- Analysis of city events and activities and to project the effect of opportunities they create.- Monitor competitive analysis. -
Director Of Revenue ManagementHilton Worldwide Sep 2011 - Jan 2014Netherlands AntillesReporting directly to the General Manager and is an Executive Committee Member. The primary purpose of this position is to monitor group and transient business thresholds within the five-year forecast to ensure measurable improvements for demand and availability. Supply critical analysis on the effect of short range decisions effecting occupancy, average rate and rooms profit goals within the current 53-week period. Analysis of city events and activities and to project the effect of opportunities they create. Monitor competitive analysis.Main tasks:- Managing and maintaining group and transient inventory controls- Develop, monitor and adjust sales and pricing strategies- Provide critical analysis of strategies, room statistics and demand factors- Forecasting- Competitive and Demand Analysis -
Revenue AnalystHilton Curacao Jan 2009 - Aug 2011Netherlands AntillesThe primary purpose of this position was data entry and analysis to gain experience in the hotel Revenue Management discipline. -
Yield And Marketing CoordinatorHilton Curacao Aug 2007 - May 2008Netherlands AntillesBachelor Intership within the Reservations/Revenue Department. Problem statement of thesis: Lowering room rates during need periods will possitively impact the KPI’s (i.e. RevPar, Guest Satisfaction) of the balanced scorecard of a Caribbean Resort.
Mike De Boer Skills
Mike De Boer Education Details
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Hospitality Administration/Management -
Simon Vestdijk HarlingenHavo
Frequently Asked Questions about Mike De Boer
What company does Mike De Boer work for?
Mike De Boer works for Renaissance Amsterdam Hotel
What is Mike De Boer's role at the current company?
Mike De Boer's current role is Commercial Director at Renaissance Amsterdam.
What schools did Mike De Boer attend?
Mike De Boer attended Stenden Hogeschool Leeuwarden, Simon Vestdijk Harlingen.
What skills is Mike De Boer known for?
Mike De Boer has skills like Pricing Strategy, Managing Distribution Channels, Revenue Forecasting, Crm, Analytical Reasoning, Persuasive Presentations, Profitability Enhancement, Financial Reporting, Seo, Gds Systems, Team Oriented, Result Oriented.
Who are Mike De Boer's colleagues?
Mike De Boer's colleagues are Ismail Selek, Shadi Enteshari Najafabadi, Andrea Inostroza, Rajabul Haque, Tarık Şahin, Alba Correa Pavlaki, Maria Baes.
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Mike de Boer
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