Mike Driehorst Email & Phone Number

Responsible for the editorial content of 12 newsletters with more than 179,000 subscribers and 1,700 issues every year, covering marketing and advertising, including DEI and multicultural marketing, as well as automotive, aerospace and commercial/off-highway industries.As lead editor, I also help serve as a liaison between SmartBrief and partner.

Freelance reporter for the Monroe (MI) News daily newspaper. Assignments include features and high school sports.

Toledo, Ohio

Served as a holiday USPS employee, working Tour I (nights) in Post Cut (434 and 435 ZIP codes) and Flat Mail Handler areas.

Lambertville, Michigan

Planned and led the public relations activities for upwards of 10 clients at any given time. Focused on traditional, digital and broadcast media for nonfiction authors, keynote speakers, clients in management, sales and HR consulting/training, as well as K-8 education, sustainability, current affairs, corporate law, and nonprofit clients.Supervised client.

Auburn Hills, Michigan, U.S.A.

Directed FCA US LLC corporate social media platforms, leading and mentoring a team of four in content creation. Also served as community manager and led influencer outreach.Served as liaison between customer service and vehicle owners who voiced problems via social media.Helped lead internal company social media education through presentations and.

Social Media Breakfast-Toledo was established in early 2009, and has been conducting regular educational and networking events around social media marketing since April. The breakfasts are designed to enable marketers, PR professionals, entrepreneurs and business owners, bloggers, new media fanatics, social media practitioners and others interested in.

Toledo, Ohio, U.S.A.

• Primary responsibility for all social media platforms where the Toledo Free Press is represented, with initial focus on Facebook and Twitter, serving as a contractor.Duties include publicizing/promoting Toledo Free.
• Increasing traffic to ToledoFreePress.com (Within first three months: Website traffic increased 48%)
• Growing the TFP online community (Within first three months: Facebook "likes" increased 112% and Twitter followers increased 36%)
• Obtaining feedback from the online community on areas where TFP can better serve them

Temperance, Michigan, U.S.A.

• Responsible for business development and client service. Clients included small business to global Fortune 500 corporations, offering public relations, internal communications, social media monitoring, email marketing.
• Developed, directed and promoted 5-week Facebook-based sweepstakes for art museum: Facebook Pageviews increased 37% and rate of growth for new Fans increased 15% during sweepstakes.
• Successful mommy- and foodbloggers outreach for gourmet chocolate maker: Result: 75% of bloggers contacted wrote blogposts (100% positive) and multiple mentions on Twitter.
• Social media community manager for national energy drink: Facebook, MySpace, national & four market-specific Twitter accounts. Within 3 months: Facebook Fans & Page Views increased 300%.

Maumee, Ohio, U.S.A.

• Served as primary B2C and B2C website writer, while leading social media marketing activities, including developing agency’s social media services: Creation of client blogs on WordPress, social media monitoring and.
• Responsible for monthly report for Fortune 500 client, with focus on website metrics, social media mentions, competitor intelligence and key digital media news. Programs used included WebTrends, Alterian SM2, and Check.
• Worked with agency’s director of strategy to establish company philosophy and processes, social media recommendations, reviewed and selected vendors for monitoring.
• Served as primary writer for website development, and assisted with foundational search engine optimization (SEO) and website traffic statistical analysis.(Note: Laid off/position eliminated)

Maumee, Ohio, U.S.A.

• Directed public relations activities, including developing, directing & implementing short-term and year-long strategic programs; sole responsibility for social media activities; feature, news and crisis communications.
• Directed media relations activities (press kit, media contact, event planning, etc.) for North American launch of the first self-cleaning glass. Results: more than 400 print media articles, and 330 cable and broadcast.
• Developed successful story pitches to consumer and trade media that positively impacted clients’ corporate and product brands. Media coverage included Toronto Star, Chicago Tribune, USA Today Weekend, Toledo (OH).
• Played integral role in developing marketing plan that increased home attendance for a minor league hockey team by 30% from the first through the conference final playoff rounds. Contributions included development of.
• Experienced writer for newsletters, B2C and B2B Websites, internal communications, brochures and product sell sheets, speeches, advertising and direct mail.

Maumee, Ohio, U.S.A.

Primiary responsibility for public relations activities, including developing, directing & implementing short-term and year-long strategic programs; feature, news and crisis communications news releases (written to AP Style); monitored and analyzed editorial coverage; organized events at trade shows and client facilities.

Ba, English-Journalism, Economics

Diploma