Mike Driehorst

Mike Driehorst Email and Phone Number

Proven writer/editor, social media & PR pro @ SmartBrief
washington, district of columbia, united states
Mike Driehorst's Location
Temperance, Michigan, United States, United States
Mike Driehorst's Contact Details
About Mike Driehorst

As a proven communications professional, I mesh a company's business-focused objectives with the company’s marketplace, media and social media community expectations to drive results. After an early career in journalism, I have spent most of my career in marketing communications, public relations and social media marketing. In working with or hiring me, you will get:● A strategic approach; not a template, and not "one size fits all." Each campaign is unique, and your strategy should be, too.● A relationship-builder: No one and no organization succeeds in a vacuum. Qualities like empathy, outward thinking and integrity build trusted relationships with audiences.● Perspective: While I’ve focused in PR and social media, I have touched all facets of marketing communications activities and have worked with a lot of smart people. I know what works.● A do-er: I've written. I've edited. I've project-managed. I've tweeted and posted. I've researched, analyzed and reported. I'm not afraid to dig in, get work done and achieve results.Market experience includes:● architecture● automotive OEM and aftermarket● book marketing● building products: glass and window manufacturing, roofing, insulation, and more ● business consultants / trainers / speakers● confectionery● consumer electronics and home products● electric utilities● emergency / safety kits● green / sustainability / benefit corporation law● health care / HMO / hospital● homebrewing● lactose-free beverages● medical device● minor league hockey● online / virtual meetings and events● plastics and floriculture trade associations● plastics and metalworking machinery● publishing / newspaper

Mike Driehorst's Current Company Details
SmartBrief

Smartbrief

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Proven writer/editor, social media & PR pro
washington, district of columbia, united states
Website:
smartbrief.com
Employees:
197
Mike Driehorst Work Experience Details
  • Smartbrief
    Senior Editor, Mrtt
    Smartbrief Jun 2021 - Present
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  • Smartbrief
    Digital Media Editor
    Smartbrief Jan 2019 - Jun 2021
    Responsible for the editorial content of 12 newsletters with more than 179,000 subscribers and 1,700 issues every year, covering marketing and advertising, including DEI and multicultural marketing, as well as automotive, aerospace and commercial/off-highway industries.As lead editor, I also help serve as a liaison between SmartBrief and partner associations and clients.In addition, I manage the SmartBrief on Social Media / @SBonSocialMedia Twitter handle, and submissions for original articles for SmartBrief on Marketing, as well as being responsible for writing original posts and stories.
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  • Gatehouse Media
    Freelance Reporter/Stringer
    Gatehouse Media Oct 2018 - Present
    Freelance reporter for the Monroe (MI) News daily newspaper. Assignments include features and high school sports.
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  • United States Postal Service
    Casual (Cep)
    United States Postal Service Dec 2018 - Jan 2019
    Toledo, Ohio
    Served as a holiday USPS employee, working Tour I (nights) in Post Cut (434 and 435 ZIP codes) and Flat Mail Handler areas.
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  • Weaving Influence
    Public Relations Strategist & Project Manager
    Weaving Influence Jan 2017 - Sep 2018
    Lambertville, Michigan
    Planned and led the public relations activities for upwards of 10 clients at any given time. Focused on traditional, digital and broadcast media for nonfiction authors, keynote speakers, clients in management, sales and HR consulting/training, as well as K-8 education, sustainability, current affairs, corporate law, and nonprofit clients.Supervised client accounts, responsible for clients’ success in content marketing, PR, social media, organic search engine optimization (SEO) and direct marketing. > PR: Earned client coverage in Entrepreneur, Fast Company, Forbes, Inc, SUCCESS and Wall Street Journal, plus numerous podcasts, and opportunities as guest columnists in targeted media.> Social media example: Increased client’s LinkedIn Reach/Post 2X-3X over previous six months.> Relationships: Accolades from a key digital influencer: “The basic rule of this game is relationships. You are extraordinary at it.”(Note: Laid off/position eliminated)
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  • Advantage Technical Resourcing, Working For Fca Us Llc
    Editorial Director, Online Media
    Advantage Technical Resourcing, Working For Fca Us Llc Oct 2010 - Jan 2017
    Auburn Hills, Michigan, U.S.A.
    Directed FCA US LLC corporate social media platforms, leading and mentoring a team of four in content creation. Also served as community manager and led influencer outreach.Served as liaison between customer service and vehicle owners who voiced problems via social media.Helped lead internal company social media education through presentations and classes.> Guided FCA US corporate social media marketing, including corporate blog, Facebook, Twitter, Instagram, Flickr, YouTube. Praise from a Facebook fan: “Bringing generations of Mopar fans together while building a new brand loyal fan base. You’re doing a great job with this page.”> Spearheaded the framework for regular social media waves as part of new vehicle test drive programs. Addition of social media waves resulted in expanded company coverage, and reaching new markets with vehicle reviews.> Developed biweekly social media reports, with a focus on engagement rates, use of corporate blog posts and other third-party “coverage.” Results example: Facebook Engagement Rate consistently 6-12 percent, compared to Automotive Industry average of 0.96 percent.
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  • Social Media Breakfast-Toledo
    Founding Member
    Social Media Breakfast-Toledo Feb 2009 - Sep 2014
    Social Media Breakfast-Toledo was established in early 2009, and has been conducting regular educational and networking events around social media marketing since April. The breakfasts are designed to enable marketers, PR professionals, entrepreneurs and business owners, bloggers, new media fanatics, social media practitioners and others interested in communication to meet, eat, share and learn about social media.As one of a handful of SMB-Toledo founding members, I have been involved in organizing and developing event programs, promoting events, and other activities.The Social Media Breakfast series was established by Bryan Person in Boston in August 2007, and has spread to more than a dozen cities throughout the United States, as well as in Canada and Singapore.
  • Toledo Free Press
    Social Networking Manager
    Toledo Free Press Mar 2010 - Oct 2010
    Toledo, Ohio, U.S.A.
    Primary responsibility for all social media platforms where the Toledo Free Press is represented, with initial focus on Facebook and Twitter, serving as a contractor.Duties include publicizing/promoting Toledo Free Press articles, growing and engaging its online community, responding to questions, assisting in moderating TFP Website comments, and providing monthly activity reports.The main objectives include● Increasing traffic to ToledoFreePress.com (Within first three months: Website traffic increased 48%)● Growing the TFP online community (Within first three months: Facebook "likes" increased 112% and Twitter followers increased 36%) ● Obtaining feedback from the online community on areas where TFP can better serve them
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  • Diamond Communications
    President / Senior Consultant
    Diamond Communications Aug 2008 - Oct 2010
    Temperance, Michigan, U.S.A.
    Responsible for business development and client service. Clients included small business to global Fortune 500 corporations, offering public relations, internal communications, social media monitoring, email marketing using Constant Contact, website content development, blogger outreach, and online community management services.Experienced with non-profit, publishing, beverage and consumer electronic retail, consumer packaging, live-streaming startup, public transportation, regional health care systems and local physicians. ● Developed, directed and promoted 5-week Facebook-based sweepstakes for art museum: Facebook Pageviews increased 37% and rate of growth for new Fans increased 15% during sweepstakes.● Successful mommy- and foodbloggers outreach for gourmet chocolate maker: Result: 75% of bloggers contacted wrote blogposts (100% positive) and multiple mentions on Twitter. ● Social media community manager for national energy drink: Facebook, MySpace, national & four market-specific Twitter accounts. Within 3 months: Facebook Fans & Page Views increased 300%.
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  • Hanson Inc.
    Messaging Strategist
    Hanson Inc. Feb 2007 - Aug 2008
    Maumee, Ohio, U.S.A.
    Served as primary B2C and B2C website writer, while leading social media marketing activities, including developing agency’s social media services: Creation of client blogs on WordPress, social media monitoring and analysis, influencer outreach. Also involved with search engine optimization (SEO), development of clients’ web navigation and user experience, and website traffic statistical analysis.Experienced with clients in interior and exterior building products, residential cabinetry, faucets, tinnitus solutions, and retail, among others.● Responsible for monthly report for Fortune 500 client, with focus on website metrics, social media mentions, competitor intelligence and key digital media news. Programs used included WebTrends, Alterian SM2, and Check and Get.● Worked with agency’s director of strategy to establish company philosophy and processes, social media recommendations, reviewed and selected vendors for monitoring.● Served as primary writer for website development, and assisted with foundational search engine optimization (SEO) and website traffic statistical analysis.(Note: Laid off/position eliminated)
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  • Lauerer Markin Group Inc
    Media Relations Manager
    Lauerer Markin Group Inc Dec 2000 - Feb 2007
    Maumee, Ohio, U.S.A.
    Directed public relations activities, including developing, directing & implementing short-term and year-long strategic programs; sole responsibility for social media activities; feature, news and crisis communications news releases (written to AP Style); monitored and analyzed editorial coverage; conducted market and primary research; organized events at trade shows and client facilities.● Directed media relations activities (press kit, media contact, event planning, etc.) for North American launch of the first self-cleaning glass. Results: more than 400 print media articles, and 330 cable and broadcast TV, and radio stories. ● Developed successful story pitches to consumer and trade media that positively impacted clients’ corporate and product brands. Media coverage included Toronto Star, Chicago Tribune, USA Today Weekend, Toledo (OH) Blade, Midwest Living, Inc. Magazine, Robb Report Collection, Automotive News, Building Design & Construction, Electric Light & Power, Environmental Design+Construction, Information Week, Plastics News, This Old House.● Played integral role in developing marketing plan that increased home attendance for a minor league hockey team by 30% from the first through the conference final playoff rounds. Contributions included development of campaign theme, directing PR and event activities.● Experienced writer for newsletters, B2C and B2B Websites, internal communications, brochures and product sell sheets, speeches, advertising and direct mail.
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  • Lauerer Markin Group
    Media Relations Specialist
    Lauerer Markin Group Jul 1994 - Dec 2000
    Maumee, Ohio, U.S.A.
    Primiary responsibility for public relations activities, including developing, directing & implementing short-term and year-long strategic programs; feature, news and crisis communications news releases (written to AP Style); monitored and analyzed editorial coverage; organized events at trade shows and client facilities.
  • Toledo (Oh) Herald Newspapers
    Editor
    Toledo (Oh) Herald Newspapers Nov 1993 - Jul 1994
  • Fostoria (Oh) Review-Times Newspaper
    Staff Writer
    Fostoria (Oh) Review-Times Newspaper Mar 1992 - Nov 1993
  • Napoleon (Oh) Northwest Signal
    City Reporter
    Napoleon (Oh) Northwest Signal Jun 1990 - Mar 1992

Mike Driehorst Skills

Social Media Marketing Social Media Media Relations Press Releases Blogging Marketing Communications Public Relations Social Networking Facebook Marketing Copywriting Seo Content Strategy Advertising Newsletters Digital Marketing Digital Media Leadership New Media Crisis Communications Strategy Internal Communications Online Marketing Event Planning Community Management Digital Strategy Integrated Marketing Social Media Measurement Journalism Web Analytics Brand Development Entrepreneurship Web Marketing Youtube Search Engine Optimization Website Development B2b Analytics Wordpress Business To Business Content Development Editing Writing Strategic Public Relations Planning Content Marketing Photography Strategic Communications Marketing Strategy Email Marketing Social Media Optimization

Mike Driehorst Education Details

Frequently Asked Questions about Mike Driehorst

What company does Mike Driehorst work for?

Mike Driehorst works for Smartbrief

What is Mike Driehorst's role at the current company?

Mike Driehorst's current role is Proven writer/editor, social media & PR pro.

What is Mike Driehorst's email address?

Mike Driehorst's email address is mi****@****ail.com

What is Mike Driehorst's direct phone number?

Mike Driehorst's direct phone number is +177340*****

What schools did Mike Driehorst attend?

Mike Driehorst attended Adrian College, Cardinal Stritch High School, Oregon, Oh.

What are some of Mike Driehorst's interests?

Mike Driehorst has interest in Blogging, Public Relations, Marketing Communications, Social Media, Marketing, Copywriting, Journalism, Media Relations.

What skills is Mike Driehorst known for?

Mike Driehorst has skills like Social Media Marketing, Social Media, Media Relations, Press Releases, Blogging, Marketing Communications, Public Relations, Social Networking, Facebook, Marketing, Copywriting, Seo.

Who are Mike Driehorst's colleagues?

Mike Driehorst's colleagues are Eric Morse, Aaron Canook, Fred Wolke, Carla Bultman, Bradley Martin, Sabrina Richards, Julie Johnson.

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