Mike Espie Email & Phone Number

Global

Working with a small group of agencies and clients of my own looking after website builds, analytics and SEO.

Brooklyn, New York, United States

San Francisco, California, United States

Wellington, Wellington Region, New Zealand

Valladolid Area, Spain

Auckland, New Zealand

Looking after all things digital for Canon New Zealand:Canon eCommerce website (Magento Platform) - Key project member for launch of Canon eCommerce (shop.canon.co.nz) website encompassing all elements of a project manager. Coordinated multiple teams to shift the business from purely B2B to be able to function to consumers. Canon Brand website (Sitecore Platform) - Managed content changes for http://www.canon.co.nzB2B website - Managing user accounts and performance maintenance.Social Media - http://www.facebook.com/canonnewzealand / http://www.instagram.com/canon.nzeDMs (Eloqua Platform)

London, United Kingdom

(3 month contract extended to 6 months, finished due to my travel plans)Primary responsibility of managing the online launch plan for TalkTalk's expansion into the mobile phone market. Working very closely with the Mobile team to allocate budget and set up schedules for each of our online activities during the launch process as part of the greater go to market plan which including email, TV and print elements.Management of online agency in the daily running and performance of the existing mobile product offering (SIM cards). This involved analysing the performance of search PPC, display advertising and affiliate networks.Implemented DoubleClick and WebTrends tracking to all outgoing email comms to improve ad serving accuracy on external sites.

Auckland, New Zealand

Managed two simultaneous eCommerce websites (avantiplus.com), over a 1 year period the combined results were: Over 1 million visitors, 9000 transactions, 20,000 units sold and $900,000 NZD in revenue.Increased visitor numbers 80,000 year on year and squeezed the conversion rate up by 0.2% resulting in $180,000 NZD increase in sales compared to the previous year. I also focused on decreasing the average bounce & exit rates on the site to improve user experience and increase repeat purchases.

Auckland, New Zealand

Large involvement with developing an ecommerce website from scratch (www.avantiplus.com). Responsible for coordinating the design, functionality, wire frames and product upload.Content management of www.avantibikes.comManaged online advertising to align with national promotions calendar.Coordinated set up and the functionality of micro-sites and competition landing pages (A/B testing), working closely with graphics department, product managers and external web developers.Initiated all social media objectives for multiple brands including facebook pages, twitter accounts, tumblr blogs, youtube & vimeo channels. I was also responsible for the content management and increasing engagement across these platforms.

Auckland, New Zealand

Organised creation of annual product catalogues (6 catalogues) All website content management

Auckland, New Zealand