Building, scaling, and sustaining the global Polyhedra community.

- Developed strategic marketing directions for two Web3 startups, operationalizing global initiatives in DeFi and infrastructure protocols, while aligning with aggressive growth objectives.- Led the formulation and execution of marketing strategies, guiding in-house and external teams to enhance brand presence and user engagement through focused community-building and social media efforts.- Owned comprehensive rebranding campaigns, advising on the creation of branding guidelines and visual identities that reflected each startup's mission and market position.- Served as a strategic consultant, orchestrating co-marketing collaborations and content creation to ensure consistent messaging and effective go-to-market strategies.- Drove the recruitment of localization agencies, setting up processes for regional brand expansion and tailored market launches.- Facilitated cross-departmental collaboration, ensuring marketing plans supported and were integrated with broader business goals and OKRs.

Responsible for the overall Community and Marketing strategy in building the Chainlink community and brand in Southeast Asia. I oversee and lead the Southeast Asia team/division of the Chainlink brand where we engage with our community through online and social channels, localized/translated content and events (virtual + physical) across the region. I feel incredibly privileged and grateful to be able to spearhead our efforts to drive organic growth, loyalty, retention, and fuel innovation for Chainlink's world-class products by facilitating community-oriented conversational feedback and engagement across the greater blockchain industry.

Our team was focused on building an iconic crypto brand by driving a full spectrum of marketing activities to launch in new markets and sustain existing ones by growing the community.• Organizational leadership by driving organizational discipline via meeting management, drumbeat, budget management, and as a cross-functional single point of contact.• Led creative and community teams to tell the story of our users and the role we play in making crypto simple for their lives, enabling loyalty, retention, and innovation for our brand/product by facilitating feedback and engagement. • Launched a refreshed and rebranded TenX website and style guide for 2020.• Strengthened partnerships with our PR and digital agencies to drive brand awareness across media channels.• Orchestrated Brand/Product marketing efforts to enable a cohesive integration between Product and Marketing teams to push innovation.• Executed a plan to drive top-line growth in delivering signups and active users by defining "where to play" and "how to win" choices.• Implemented App Store Optimization (ASO) branding efforts with external partners and the product team to achieve user growth and brand salience. This resulted in 17% more installs vs the previous month before ever having ASO.• Achieved ratings & reviews of our product from a 3.3 on both app stores to a 4.6 in 1 month by working with the product on technical solutions and leveraging our community to drive results.

Responsible for the Community and Content strategy in building a community to drive loyalty, customer retention and fuel innovation for TenX’s products/services by facilitating feedback and engagement. Leading a multidisciplinary team who specialised in community management, content strategy and video content, to push the boundaries in providing TenX with world-class Community Management and Content Marketing capabilities.By focusing on organic growth and conversational engagement, I was building our community of users from the ground up with a world-class Product team behind me. It is an incredible privilege to be a part of this. Together we are developing a payment system that allows anyone in the world to spend their cryptocurrencies. As a team we are focused on excellence and building a product around our community. We have a working product that is live on Android, iOS, and as a Visa payment card.

Responsibilities include community management of Rocket Chat, Twitter, Facebook, Reddit, YouTube and wherever TenX is represented online. I interface with our Customer Support, Product, and Engineering teams to understand and communicate how the development of the product is progressing to our users. I advocate the voice of the community when looking inward at the product, and alternatively represent the voice of TenX when engaging outward with the community. If we want to get granular on my duties, I also:* Lead the community management team with 1 direct report and several volunteer moderators* Manage and prioritise community and customer feedback on the product and brand* Monitor, measure, and report on the sentiment and health of the community * Enable the Product team to collect feature requests from the community, and help them communicate important feature releases and product improvements* Produce written and video content to communicate to the community how our product is being developed* Create content for social media, blogs, vlogs and videos with the Media team* Reach out and build partnerships with other blockchain communities and projects to enrich the larger crypto community

Helped develop the TenX community before token sale, moderated our Slack community and grew it from 700 to 12,300 at it's peak. Was also a beta tester for the TenX Card.

I was part of the Singapore team handling the R&D and mobile products of ayondo. I led the community and marketing efforts of one of the top FinTech companies from Europe in its expansion to Asia Pacific. The team builds and maintains TradeHero, a popular gamified and social stock trading product.Responsible for community management, product marketing and digital marketing that connected us with our growing user base through virtual trading competitions and owned the core product with respect to maximising engagement and user retention. Led a team (three engineers, one marketer, one designer) to launch and execute three trading competitions, two websites and regional marketing activities across Asia Pacific.I was always experimenting and finding new ways to engage with our users and shaping our products to be more community-centric.

Playware Studios is an EdTech company with a core product called 3DHive which allows people to create their own 3D games for learning from scratch without any coding.• Crafted and implemented our first marketing and community strategy improving SEO and visibility by 50%• Achieved 80% increase in community interaction, for online (social media, forum engagement) and offline activities (community technical training workshop frequency and attendance numbers)• Coordinated with engineering and design teams (five engineers, four designers) to ensure 3DHive product growth by providing great customer service and support to our community• Led a team (two engineers, one designer) to launch and maintain four websites, 3DHive.net, 3DHive.mobi, 3DHive portal and a revamped Playware website• Owned and launched the Academy of Play event, a community outreach product in early 2014 with 50 attendees, then at the end of that year organised another event with 116 attendees, by Nov 2015 our third iteration we had 299 attendees, a 258% growth in 12 months• With the engineering lead, drove our 3DHive product vision and strategy with community and customer feedback in mind • Guided the 3DHive product to be more community focused by being an advocate of the community within the company• Increased content and product marketing activities for the company’s social media, blogs and websites by 60%• Working with the learning design team (one creative director and two senior learning designers) to prepare high quality user training programmes and workshop materials for our users• Building and managing relationships with our users and stakeholders, understanding their requirements to make our product better every day• Working closely with the engineering and design teams to ensure our product 3DHive is within customer specifications and functional requirements are met

Clarion Events is a multinational commercial conference company covering many industries such as utilities, defence, gaming, and other tradeshow fairs. • Project management in the research and development of military, defence industry conference programmes by conducting in depth industry research both on the phone and face to face, speaking with senior level military officers and industry executives• Liaising with leading defence industry professionals and military officers, inviting and convincing them to speak at my conferences. • Ensuring the profitability of events by managing event budgets and keeping overall costs in control• Working closely with the marketing department to ensure effective marketing of events by monitoring marketing campaigns and contribute by writing creative and original copy with attention to detail for the conference agenda, sales letters/emails and the website • Crafting a strategy for the sponsorship sales and delegate sales teams to ensure a strong value proposition business development plan for each conference• Managing and running the event onsite, dealing with sponsors, speakers and delegates. I lead the onsite team to ensure smooth running of the event. • Developing content driven and commercially viable defence sector large scale conferences. Key conferences: Future Land Forces, Military Training & Simulation Asia and Undersea Defence Technology Asia• Successfully launching large scale conferences for Clarion Events in Asia for the defence team, consistently delivering senior level conference speakers and producing solid content driven conference agendas

IQPC Worldwide is a US owned multinational commercial conference company covering many industries such as utilities, defence, gaming, and other large scale events.• Researching and developing of military, defence industry and government conference programmes• Speaker acquisition, inviting and convincing senior military and government personnel to speak at my conferences• Cross functional project management of conference products with delegate sales, sponsorship sales and marketing teams• Key conferences: Future Naval Plans Asia Pacific 2009, Air Power Asia 2009, Armoured Vehicles Asia 2009, Military Flight Training Asia 2009, Airport Security Asia 2010, Military Helicopter Asia 2010, Artillery Systems Asia 2010• Consistently producing content driven conferences with solid senior level speaker faculty. Conference products I produced were received well and sponsored well due to my market research being conducted through primary source interviews with senior level personnel