Responsible for driving growth in the use of educational technology resources through paid media, SEO and YouTube. In my time here, I have...> Collaborated with product teams to support an estimated audience growth of approximately 50% and resource usage growth of approximately +100% over 3 years.> Worked closely with cross-functional teams to drive marketing strategy and product decisions.Built and executed paid media strategies to scale students for an online learning platform resulting in approximately 100,000 new student sign ups.> Driven a half a billion video ad Impressions through major paid social platforms to drive top-of-funnel awareness and build audiences for deeper engagement.> Built and executed lead generation campaigns for deeper opportunities to engage with resources like reading plans, email newsletters, etc.> Provided SEO research, strategy and recommendations to content and product teams resulting in +35% growth in Organic Search traffic to the website over 3 years.> Supported a +18% growth (+20,000,000) in video views through executing a YouTube channel and video experimentation/optimization program.