• A tenacious, analytical Board Level Commercial Executive operating in multiple business sectors and NGB’s. • Strong leadership in operational delivery within complex stakeholder environments, balancing the demands of conflicting priorities of all parties in the private, public and third sectors. • Delivers innovative commercial & marketing projects that deliver exposure, growth & increased revenues.• A ‘storyteller’ applying marketing skills to deliver added value to commercial relationships with national and international organisations.KEY AREAS OF EXPERTISEStrategic PlanningCultivate and deliver commercial and marketing development strategies for a wide range of clients from start-ups, SMEs and major corporates to increase exposure, growth, and revenue generation.Operational delivery of a major business recovery plan for a charity, turning around a £350k loss to breakeven in 12 months. Devised and delivered an EU community trademark policy to support a multi-country brand licencing initiative increasing commercial revenues by 30% in the first two years.Analytical review and engineered a new strategy for expansion of licensing for a major sports event.Updated and implemented a digital communications strategy for a family owned business, creating monthly Blogs and regular updates which has increased order pipeline by £1m. Commercial ManagementStrong financial acumen has supported the implementation of robust commercial agreements with major organisations and government departments for events in both the UK and internationally. Held full P&L responsibility for +£6.5m.Designed and negotiated contracts worth £50m in total, identifying mutually beneficial partnering arrangements.Operational delivery of communication strategies to attract sponsorship, I worked with many high-profile brands who I partnered with to deliver mutual benefit.
Listed skills include Strategic Planning, Marketing Strategy, Strategy, Brand Development, and 46 others.