Mike Gresham Email & Phone Number

Pleasanton, California, US

San Carlos, CA, US

• First PM hire at a scaling AgTech startup combining software, robotics, data science, AI/ML, and plant science to sustainably bring high-quality greenhouse produce to market
• Eliminated considerable food safety audit risk, reduced costs, and unlocked critical business and plant health insights by implementing agile product squads to deliver in-house crop management platform to replace.
• Improved greenhouse worker efficiency by 400% and crop productivity by 10-15% by identifying, aligning, and prioritizing key automation milestones
• Led design and engineering to establish durable empathy artifacts like personas, journey maps, and service blueprints through immersive user and stakeholder research cycles
• Worked closely with execs and leaders to define strategic outcomes and align technical priorities with business objectives

• Successfully navigated co-parenting twin girls from 0 -> 1 (and beyond) in a global pandemic
• Developed and launched a reseller marketing mobile app using React Native, GCP, and Firebase

Palo Alto, California, US

• Led and scaled the team responsible for the enterprise cloud platform's user experience; expanding from a CLI-only experience to a full suite of UIs, CLIs, data visualization tools, and IDE integrations
• Discovered, defined, and owned the enterprise application team persona through deep customer engagement and market analysis; owned the integration of this persona into a key differentiator for Pivotal's day 2 expansion.
• Managed and mentored product management and design interns for 3 years as summer internship leader
• Increased customer conversations by 250% YoY by partnering closely with design, PMM, & customer success to build a multi-national user research practice (incl. synthesis and distribution of findings)
• Implemented Mixpanel analytics on SaaS offering to optimize user experiences and funnels; e.g. implemented an in-page marketplace flow that increased conversion rate for binding marketplace services by ~120%

San Francisco, California, US

• Decreased feature delivery time by up to 30% for several agile teams by spearheading a UI platform effort that enabled teams to plug-in API features to the UI
• Completed a stack change (RoR > React/NodeJS) in half the projected timeline by engaging in deep partnership with engineering peers to scope, prioritize, and track work
• Increased feature adoption by partnering with auxiliary API teams to translate technical features into practical and usable experiences

Atlanta, Georgia, US

• Product Ownership & Leadership
• Proactively advocated, evolved, and validated social features on NCAA.com including site and social login, sport and school bookmarking and personalization, sharing article and video content, and social media.
• Managed cross-functional team to create and sell NCAA Courtside, a March Madness event-based digital photo experience with web, mobile, linear, and in-venue presence which sold to AT&TProduct Assesment and Definition
• Liaised with team of key stakeholders to create and launch a CMS tailored to specific editorial needs, which also served as the adaptive presentation platform for NCAA Digital mobile and desktop websites, NCAA mobile.
• Increased publishing efficiency by streamlining workflows, creating data-driven content modules for common publishing tasks, and adding drag-and-drop layout and on-page editing capabilities
• Subject matter expert on social identity for NCAA.com, NBA.com, PGA Tour, and other Turner properties, closely advised on the development of cross-platform social media applications.

Atlanta, GA, US

• Consulted Fortune-500 companies to create and understand business requirements and make platform customizations to ease workflows and simplify business processes.
• Trained new developers on various platforms, business protocols, and coding practices.
• Co-created and contributed to CRMStage.com, a digital resource for open-source CRM development and implementation advice, as well as an ecommerce market for CRM modules and plugins
• Discovered and filled market needs by creating widely-used SugarCRM modules including integrations with Twitter, MailChimp, and other third-party systems

Atlanta, GA, US

• Designed, maintained, and evaluated websites for Enrollment Services including Student Accounts, Financial Aid, Admissions, and the Registrar's office during RedDot CMS transition
• Created the library’s first interactive online exhibit for the Birth Rhetoric special collection using Adobe Flex and ASP.
• Championed and completed an initiative to build an interface with the ContentDM digital content system, allowing library patrons to view digitized versions of various library artifacts.