• Developed and executed targeted financial strategies, processes, and KPIs to align team, division, and company goals, resulting in a 19% growth in profitability.• Created revenue budgets, forecasts, and expense plans, achieving a 100% increase in crucial revenue targets compared to the prior year.• Authored comprehensive business plans, strategy, and operational planning including pre/post sales tactics and sales programs, accelerating revenue growth, building the brand, expanding product offerings and • Successfully recruited and restructured teams, aligning company operational strategies with profitability goals.• Collaborated with cross-functional teams and divisions to innovate and streamline product offerings.• Successful history in effecting new revenue development, achieving aggressive sales team goals, building and developing a winning culture, earning key clients, and devising and implementing profitable practices.

• Identified opportunities and corrected inefficiencies that drove revenue and increased team effectiveness. Conducted end-to-end analysis of sales protocols and processes to increase sales velocity. AE efficiencies drove +20% increases in sales velocity, increasing sales +12%.• Sales Playbook modification and modernization led to a +30% increase in sales activities and a +20% increase in product upselling. • Developed inside sales scripts and introduced new sales techniques that increased sales opportunities. Team achieved an 11% increase in sales in a single quarter by following a business-focused program cadence. • Aligned sales behaviors to company strategies through programs for front-line management and account executives resulting in increased productivity and product proficiency. Client company increased sales activity +25% in the first quarter.

• Recruited to drive revenue and lead customer marketing initiatives focused on innovation and product development.• Developed a GTM strategy that increased revenue and resource effectiveness resulting in a record year of margin growth.• Oversaw digital, technology, and data solution products, growing revenue +33% YOY from new sales channel strategies.• Used revenue data and sales activity information to create growth plans targeting categories, partnerships, and key accounts. Analysis drove tactics that increased sales velocity, closing rates, and speed to market by +40%.

• Recruited to lead a financial turnaround of a multi-site regional business operation. Led acquisition plan while driving sales through resource redeployment leveraging existing assets. • Improved financial stability by using end-to-end analysis to identify operations, production, technology, and distribution efficiencies. Savings cut operating expenses by 17% in the first year.• Generated a 100% revenue increase from key accounts by successfully implementing leading-edge training, packaging, and sales focus. All company sales departments adopted this innovative sales strategy driving $14M in new revenue in the first year.• Achieved $1M annual presale contracts in the first 100 days by leading improved product enterprise sales solutions, incorporating the latest sales initiatives, reporting protocols, and training curriculum.

•Led new business asset acquisition as President while also retaining the parent company's senior sales and strategy leadership role.•Recruited to lead a financial turnaround of a multi-site regional business operation. Led acquisition plan while driving sales through resource redeployment, leveraging existing assets, and providing new digital capabilities.•Led cross-functional team to integrate resources and processes between all company assets. Exceed integration plan cost savings by 19% by accelerating processes and working with teams to identify savings gaps between business units.

• Promoted and retained to lead management team post business acquisition.• Authored and implemented annual and multi-year strategic and operational plans to transform and modernize offerings. Drove a 25% increase from key accounts in the first year by adding sponsorship opportunities, cross-selling products, and clearly defining expectations. • Strengthened core products by creating profitable offerings in new markets, generating +15% in new revenue.• Reorganized all sales departments to provide better service and saturate essential business categories. Net Promotor Scores increased +22% YOY.• Grew local business segment 50% through enhanced product offerings, market analytics, reactivating churned accounts, comprehensive sales training, and direct field coaching. • Worked with private equity firms on planning, trends, and financial sales results.

• Recruited to serve as the company's first corporate sales executive leader.• Built and supported strategic relationships with national marketing partners• Created companywide KPIs to measure sales standards and effectiveness. New account growth was 25% in the first year. • Set corporate strategy, managed sales and sales leadership curriculum development and training. • Launched new media products to drive revenue and implemented effective selling strategies

Promoted to the corporate office after two years in the field, leading a successful turnaround. Created scorecard for 30 markets based on critical performance areas, financial information, talent, strategic plan review and updates, solutions, and expectations.

Oversaw successful sales and operations teams.