Mike Ferguson work email
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Mike Ferguson personal email
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With 20+ years of commercial and leadership experience in the tech, travel and tourism, social media, and digital media sectors, I have a proven track record of driving revenue growth, developing strategic partnerships, and building high-performing teams. I have co-founded and directed Seasonworkers.com, a multi-award-winning niche website for seasonal work, student jobs, adventure sports, and hospitality. Most recently, I was the Director of Destinations and Brand Advertising at Skyscanner, where I built a new team to diversify the advertising revenue stream. I generated 15% incremental revenue, developed and executed the strategy, and built relationships with C-level executives and government ministers globally. I was also a company spokesperson for media and keynote conference speaker. Previously, I was the Commercial Director of Data Products, Accommodation, and Car Rental at Skyscanner, where I was responsible for £30m+ ARR across three distinct business streams. I led negotiations with strategic supply partners, maintained morale and built psychological safety during COVID, and was the commercial voice for the Accommodation and Car Rental leadership team. I am passionate about creating value for customers, partners, and stakeholders, and leveraging data and insights to drive innovation and performance. I have extensive international experience and a deep understanding of the travel and tourism industry and its challenges and opportunities. I am always eager to learn new skills, explore new markets, and collaborate with diverse and talented people.
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Head Of Indirect Sales And PartnershipsOagGlasgow, Gb -
Director Of PartnershipsProtect Group Jun 2024 - PresentGlasgow, Scotland, United Kingdom -
Director, Destinations And Brand AdvertisingSkyscanner May 2021 - Jan 2024Glasgow, Scotland, United Kingdom• Built a new team to drive the diversification of advertising revenue.• Generated C15% incremental revenue.• Built relationships with C level Execs and Govt Ministers globally. • Company spokesperson – Media & Keynote conference speaker. -
Commercial Director - Data Products, Accommodation & Car RentalSkyscanner Jan 2020 - Dec 2021Glasgow, Scotland, United Kingdom• Responsible for £30m + ARR across 3 distinct business streams.• Maintaining moral and building psychological safety during COVID.• Led negotiations with strategic supply partners.• Owner of the commercial strategy.• Commercial voice for Accommodation & Car Rental leadership team -
Commercial Director - ApacSkyscanner Jul 2018 - Apr 2020Singapore• Overachieved on 8 figure (GBP) annual revenue target in both years. Advertising - 36% YoY growth Partnerships - 59 % YoY growth• Leadership of the APAC Commercial function (45 people)• Building, mentoring, and coaching a high performing commercial team.• Fostered a culture of collaboration to achieve a shared vision. -
Principal Commercial Manager - Growth Strategic PartnershipsSkyscanner Sep 2015 - Jul 2018• Global lead for B2B / Strategic partnerships business (API & white label).• Achieved 60% + YoY growth in 3 consecutive years.• Led strategic partnerships with Microsoft, Omio, Yahoo!. TripAdvisor & Facebook.• Led the pivot in strategy from being a revenue line to a marketing channel. -
DirectorSeasonworkers.Com Operated By Houdini Media Ltd 2001 - Dec 2022Co-Founder and Director of Houdini Media publish a range of niche websites covering seasonal work, student jobs, adventure sports and hospitality including multi award winning Seasonworkers.com -
Client Relationship DirectorSocial Media Search Jul 2013 - Sep 2015Glasgow, United KingdomSocial media search is a social media marketing company focused on B2B business development, recruitment and strategic networking. Everything they do is based on the same concept of relationship building and achieving influence. - Recruitment & Talent AcquisitionSocial Media Search has significant expertise in advanced on-line search techniques and works with businesses across the globe to help identify talent for immediate vacancies and help build talent pools for future hiring - Business Development & Strategic networkingWinning work for professional services firms, financial services companies, marketing services businesses and other B2B enterprises through state-of-the-art business development, communication, marketing and social media management.I was responsible for taking these services to market via content marketing, events, direct sales and strategic partnerships.www.socialmediasearch.co.uk
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Business Development Director (Contract)Kiltr Jan 2013 - Jul 2013Glasgow, United Kingdom- Create and implement the sales plan to accelerate revenues from selected market segments and customers, delivering the revenue plan for the business- Delivered Investor presentations to secure additional funding from existing investors and to acquire new investors- Personally responsible for opening up new sales revenue channels and strategic partnerships/key accounts across multiple sectors- Work with management team colleagues to help define the strategic focus of the company and assist in building the organisational infrastructure to support the rapid growth of the business. -
Business Development (Contract)Havas People Oct 2012 - Dec 2012Glasgow, United Kingdom -
Head Of Sales (Contract)Argyll Holidays Mar 2012 - Aug 2012Lochgoilhead -
Head Of ClassifiedStv Group Plc Mar 2009 - Feb 2012Glasgow, United Kingdom- Develop & implement an effective classified sales strategy for STV across Jobs, Daily Deals & Local- Drive the delivery & development of marketing and promotional activity for STV websites- Lead effectively by communicating the strategic vision, building strong relationships, mentoring and motivating others whilst managing for results.- High level negotiations with key clients & suppliers- Sole responsibility for the planning, delivery and ongoing management of STV Daily Deals & STV Jobs- Identify new markets - writing & presenting business plans to the Leadership Team -
General Sales ManagerS1 Aug 2007 - Mar 2009Glasgow, United Kingdom- Overall responsibility for achieving budget in a fast growing online business- Responsible for selection and development of new sales professionals during phase of considerable growth- Complete operational day-to-day responsibility for the running of the sales operation across the London, Aberdeen & Glasgow offices- Coached, mentored and developed a team of Sales Mangers, Field & Telesales Executives and Sales & Sales Support -
Sales ManagerS1 Jan 2005 - Aug 2007- Responsible for ensuring suitable profile was established and maintained within London advertising and media agencies- Write core Sales presentations for use by the wider sales team- Primary link between marketing and sales departments- Maintained own designated territory and continued to set company sales records -
Sales ExecutiveS1 Apr 2004 - Dec 2004Glasgow, United Kingdom- Win new business from competitive job boards, newspapers and recruitment consultancies- Presenting to clients at Senior Manager & Director level- Retain and grow existing client accounts- Conduct competitor audits -
Sales ExecutiveClear Channel Apr 2003 - Apr 2004 -
Sales & Marketing Executive (Ireland)Canvas Holidays Oct 2000 - Mar 2003Ireland- Over achieved against every sales target set- Solely responsible for generating travel agency sales - Managed trade & consumer Exhibitions across Ireland and UK- Organised and escorted travel agency educational trips to resort- Ensured Canvas Holidays was fully represented within the travel trade in Ireland- Organised & hosted media launches with national press -
Area ManagerCanvas Holidays Apr 1999 - Oct 2000France- Responsible for performance monitoring, appraising and development.- Played an integral role in the training of new staff on residential courses- Liaised and negotiated with local suppliers- Managed a team of 30 direct reports across 10 resorts- Selection and recruitment of new staff- Built & maintained strong relationships with Site owners
Mike Ferguson Education Details
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Hospitality -
Bell Baxter High School
Frequently Asked Questions about Mike Ferguson
What company does Mike Ferguson work for?
Mike Ferguson works for Oag
What is Mike Ferguson's role at the current company?
Mike Ferguson's current role is Head of Indirect Sales and Partnerships.
What is Mike Ferguson's email address?
Mike Ferguson's email address is mi****@****ail.com
What schools did Mike Ferguson attend?
Mike Ferguson attended Edinburgh Napier University, Bell Baxter High School.
Who are Mike Ferguson's colleagues?
Mike Ferguson's colleagues are Jade Bell, Paul Thomas, Sikle Goa, Justin Lenzer, Benjaminas Gruodys, Agnė Kazlauskaitė, Amina Afzal.
Not the Mike Ferguson you were looking for?
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Mike Ferguson
Stockport1intelligentbusiness.biz3 +441625XXXXXX
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2bnymellon.com, bnymellon.com
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Mike Ferguson
Driving Value Through Customer Data And Market-Leading Omnichannel Customer Experience By Building And Empowering People, Process And Technology.London3gmail.com, redpoint.net, redpointglobal.com -
Mike Ferguson
Glasgow
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