Mike Kleinick Email & Phone Number

Greater Chicago Area

Naperville, Illinois

Naperville, Illinois

♣ Lead Category Leadership planning with strategic distributor customers. Collaborate with cross-functional partners internally and externally ensuring alignment and ownership of category plans and execution strategy.♣ Responsible for developing annual category business plans and collaborating with sales on actionable tactics to execute against the plan.♣ Gather and translate insights (Marco, Category, Consumer, Operator) from multiple data sources that serve as the basis for strategic business plans.♣ Identifies opportunities and provides recommendations by conducting a market analysis of the category.♣ Supports the overall growth of the category through category reviews, segmentation and assortment analysis.♣ Supports sales with the development and training of customer specific category scorecards that assist in sales execution.♣ Create and manage corporate scorecards that measure the success of category business plans, new item launches, and customer targeted strategies.♣ Build customer specific sales presentations that align to key internal and external goals while utilizing a full category perspective.♣ Works cross-functionally with marketing and K&I on presenting category insights, results, and recommendations during the internal monthly business review.♣ Participates in additional internal projects such as the Internal Advisory Board and Consumer Focus Group studies.

Hoffman Estates, Il

♣ Oversaw the growth in revenue and profitability for general health categories in approximately 975 stores with total annual sales around $275M ♣ Conducted the annual review, analysis and update of each category to ensure that the planogram is positioned to maximize sales and profit. ♣ Category update responsibilities include; analyzing item/segment performance, develop space optimization for correct footage and item assortment in the stores, review inventory to remove aged items and identify any stock issues, research competitive pricing and collaborate with vendors on new items and product launches.♣ Utilize Nielsen, IRI, and internal shopper and consumer insight data to identify areas of opportunity and growth.♣ Research industry trends and products within different demographics to present the Category Manager with details on assortment, placement, pricing and promotion for category growth opportunities.♣ Design marketing campaigns that are appealing to both new and established customers; develop all the printed ads and proof each offer for all POS material.♣ Negotiate new and enhanced vendor programs, working with strategic vendors to increase their participation as well as provide direction on current market trends and inventory management. ♣ Oversaw the financial forecasting for each quarter on key metrics such as sales, margin, allowances, PMDs, CMDs, & shrink. Responsible for measuring and reporting results.

Hoffman Estates, Il

♣ Served as liaison between the Marketing Department and Drug Store Category management; developed and maintained plans for products, pricing and promotions for increasing productivity and profits.♣ Assisted in the coordination and implementation of all marketing projects for the drug store team.♣ Built working relationships with vendors and negotiated on appropriate purchases, pricing and support for corporate programs to ensure increased sales and profitability.

Hoffman Estates, Il

♣ Analyzed product and consumer reports regularly to identify opportunities for improved customer service and continually reviewed sales data to ensure profitability and revenue growth. ♣ Generated product utilization report that showed an increase in analysis-converted customers to branded wound care products and vendor specific ostomy products, which elevated the division margin and delivered excellent service with the additional savings for the customer.♣ Collaborated with inventory management on monitoring product trends, reviewed routine ordering patterns and sales reports to estimate potential stock requirements that matched customer usage across the country.♣ Evaluated products based off past and future customer sales and re-activated certain items that showed strong customer interest along with established creative solutions for handling surplus issues.♣ Assisted the Regional Sales Manager in pricing products; conducted price analysis to determine the customers’ budget, sales, and overall profit margin and continually compiled data for future projections.♣ Built and sustained positive relationships with customers, checked orders for accuracy and identified any inconsistencies and answered questions regarding status of orders, pricing and availability of products.♣ Negotiated pricing with Medline Product Managers depending on customer needs and situations; provided proactive and extraordinary service, which promoted growth in sales and retention of existing customers.