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Mikela Lyons is listed as Manager of Marketing Automation at Kroenke Sports & Entertainment, a company with 830 employees, based in Denver, Colorado, United States. AeroLeads shows a matched LinkedIn profile for Mikela Lyons.
Mikela Lyons previously worked as Marketing Automation Analyst at Kroenke Sports & Entertainment and Marketing Automation Specialist at Kroenke Sports & Entertainment. Mikela Lyons holds Master Of Business Administration - Mba, Marketing Data Analytics from Colorado State University.
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Crafting captivating and personalized customer experiences through strategic automation is my forte. My approach begins with in-depth market research to truly understand our customers, enabling me to tailor their interactions with our teams. My unwavering focus is on the customer, believing that by prioritizing their needs, everything else falls into place. My mission is to build a thriving community and deliver exceptional experiences and touchpoints, ensuring every fan feels like the most valued supporter. By delving into customer insights, I curate automated customer journeys designed to cater to their unique preferences and aspirations. My ultimate goal is to make each fan's journey memorable. I strive to personalize content and devise strategies that resonate with them on a personal level, fostering a deep sense of connection. Utilizing cutting-edge tools like Google Analytics, Adobe Marketo Engage, and Microsoft Dynamics, I meticulously track and follow the customer's journey. To close the loop, I conduct a comprehensive analysis to gauge their level of engagement, attribute revenue, and showcase tangible results. I share these results with stakeholders using detailed Tableau dashboards, providing them with access to real-time results and insights. Collaboration lies at the heart of my process. I actively engage in cross-functional collaboration with data analysts, CRM managers, marketing, and sales, recognizing that together, we can synergize our efforts to achieve shared objectives and drive success. Through this collective approach, we create a holistic and detailed understanding of the customer journey, enabling us to continually enhance and optimize our strategies for unparalleled customer satisfaction and business growth.
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A career timeline built from the work history available for this profile.
United States
I lead weekly team meetings, leading our collective efforts to streamline projects, set clear goals, and foster cross-functional collaboration. A significant part of my responsibility is supporting the integration of Marketo and Microsoft Dynamics, optimizing our marketing automation processes for heightened efficiency. Marketing automation administrative.
Denver, Colorado, United States
I accomplished significant feats that elevated our email marketing efforts. A notable achievement was driving an impressive 18% growth in our subscriber database, amassing an engaged community of 1.3 million subscribers. Harnessing the power of Tableau, I revolutionized our reporting capabilities, providing comprehensive insights into email performance.
Denver, Colorado, United States
I managed email campaigns for four professional sports teams and two venues. The task involved not just building and testing emails, but also scheduling them to ensure optimal reach and impact. Beyond my immediate responsibilities, I also dedicated time to supporting fellow Marketo users within the organization, fostering a collaborative work environment.
Albuquerque, New Mexico, United States
Sourced content and updated weekly newsletter. Created digital collateral for social media, newsletter, website and print material. Designed marketing strategy for Awards Gala. Wrote weekly blog posts that contained relevant information for the industry.
Handle difficult customers and situations, interact with Spanish speaking customers, create creative displays of apparel and shoes, adapt to different stores with different target markets, read and understand sales information, and handle large quantities of cash and other forms of payment.
Transcribing focus groups, extracting relevant information from transcripts of focus groups, analyzing and quantifying over 100 surveys, creating accurate and organized excel spreadsheets.
Other employees you can reach at pepsicenter.com. View company contacts for 830 employees →
Peter Aragon
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Allison Thomas
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Dave Jolette
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Todd Perlman
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Emily Bro
Colleague at Kroenke Sports & EntertainmentCastle Rock, Colorado, United States, United States
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Nick Marietti
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Eli Madden
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Joey Feerer
Colleague at Kroenke Sports & EntertainmentUnited States, United States
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Heather Aites
Colleague at Kroenke Sports & EntertainmentDenver Metropolitan Area, United States
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Josh Araiza
Colleague at Kroenke Sports & EntertainmentDenver, Colorado, United States, United States
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Activities and Societies: Anderson Ambassador Program
Quick answers generated from the profile data available on this page.
Mikela Lyons works for Kroenke Sports & Entertainment.
Mikela Lyons is listed as Manager of Marketing Automation at Kroenke Sports & Entertainment.
Mikela Lyons is based in Denver, Colorado, United States while working with Kroenke Sports & Entertainment.
Mikela Lyons has worked for Kroenke Sports & Entertainment, New Mexico Hospitality Association, Foot Locker, and The University Of New Mexico.
Mikela Lyons's colleagues at Kroenke Sports & Entertainment include Peter Aragon, Allison Thomas, Dave Jolette, Todd Perlman, and Emily Bro.
You can use AeroLeads to view verified contact signals for Mikela Lyons at Kroenke Sports & Entertainment, including work email, phone, and LinkedIn data when available.
Mikela Lyons holds Master Of Business Administration - Mba, Marketing Data Analytics from Colorado State University.
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