Mike Davidson Email & Phone Number

Seattle, Wa

Mt Baker Mercantile is an online seller of Home & Garden, Kitchen, Beauty, and specialty garden tools. Featured brands include ZOKU, YouCopia, Wilton Armetale, Peggy Karr Glass, and Redecker; along with a selection of international innovative products.• Developed business concept, directed test marketing, and launched online store with sales channels through Amazon and MtBakerMercantile.com website• Company self-funded and profitable after first quarter in operation• Leveraged knowledge and experience gained at Amazon to successfully navigate 3rd Party sales channel at Amazon• Developed and negotiated supply agreements with international manufacturers to build out selection and brand• Developed www.mtbakermercantile.com website concept and coordinated development and implementation with offshore web developer• Built and managed a virtual team to develop business processes around accounting, legal, marketing, and inventory management to scale the business

Built sales funnel at a firm focused on Customer Relationship Management (CRM) software and Business Intelligence (BI) applications in partnership with Microsoft. Identified and met with key decision-makers; demonstrated platform as a sell-through for day-to-day relationship management.• Designed and grew strategic CRM sales channel with a long sales cycle for F1000 companies.• Owned partner relationship with the fastest growing Business Intelligence company worldwide.• Negotiated to win sale of CRM application to B-Line LLC and BI application to Allrecipes.com.

Developed and executed strategic sales plan for Israeli medical software company managing North American relationships and establishing new sales channels for cognitive health product. Created market segmentation with branding and website utilizing focus groups to determine price point and encapsulate concept for sale into package for health organizations.• Developed and signed Channel Sales agreements with five (5) new distribution partners.• Increased new-driver software program sales by 25% and managed execution of a validation study by Ontario transportation authority.

DIRECTOR, BUSINESS DEVELOPMENTCollaborated to establish strategies and build relationships; supporting targeted business growth and new solution contracts. Led business development for highly-valued third-party merchants, engaging a suite of products for selling on Amazon, product fulfillment, Cost-per-click advertising and instituted face-to-face quarterly meeting with key vendors. • Negotiated and ensured key merchant renewals representing $400M in annual sales volume.• Built broad relationships with key clients and signed contracts with Apple, Men’s Warehouse, Benefit Cosmetics, Sixth Avenue Electronics, Abt Electronics, Bang & Olufsen, and FAO Schwarz.• Planned a three-day consumer electronics summit for large third party merchants, strengthening customer understanding and reducing the number of inbound service calls.• Negotiated and closed buyback program with forecasted $2M in annual gift certificate revenue.SMALL BUSINESS SALES MANAGERLed hiring, training, and managed sales efforts for inside transactional team focused on small to medium merchants. Doubled the size of the sales reps from 9 to 18 people.• Exceeded quarterly sales goals and achieved over 150% of annual business plan.• Led sales efforts for launch of Fulfillment by Amazon and reintroduction of WebStore by Amazon.

CHANNEL MARKETING MANAGERManaged a marketing program for wireless voice and data products for the Global Markets Group selling to companies in the US with sales of $750M and more. • Spearheaded comprehensive high speed data sales solution with marketing campaigns, sales training and process development, vendor sales engagements, and collateral development. • Designed and launched events, product seeding campaigns, and sales team engagements to drive sales and support cross-channel marketing efforts for the BlackBerry 8700c. NATIONAL ACCOUNT MANAGEROversaw growth, profitability and management of indirect distribution including national retail, national agent, and Direct Marketing/Direct Response (DMDR) accounts. • Created promotional handset campaign to drive sales, led training sessions for inbound calls, and offered feedback, growing gross sales from 18,000 to 35,000 units per month.• Negotiated and deployed GoPhone prepaid wireless program to 1,100 doors at Wal-Mart with projected equipment sales of $2.5 M and ongoing service revenue of $8M annually.

SENIOR DIRECTOR OF SALESManaged North American team of five, negotiated strategic opportunities, and implemented go-to-market strategies for a simplified WebEx-like presentation product for enterprise customers. • Led product from early proof of concept through deployment, and identified potential customers.• Refined sales process and presentation to grow sales 10% year-over-year with $4.5M in 2002.

DIRECTOR OF SALES—ENTERPRISE GROUPLed a field organization focused on a targeted list of Enterprise accounts, working with partners to perform joint sales meetings for enterprise digital media networking solutions and applications. Planned on-site training to develop teams capable of realizing sell-through opportunities on a compressed sales cycle.• Managed $8M of enterprise sales during 2000 and $7M during 2001.• Directed co-selling strategies with OEM partners including Cisco and Network Appliance resulting in a $1.3M in financial services transactions.GROUP SALES MANAGER, NORTH AMERICAN SALESExecuted a complex reporting process and managed sales team of nine enterprise account executives and one sales engineer to deliver digital media software and related services in a call center like environment.• Delivered over $11 M in 1999 and exceeded quota consistently for 11 consecutive quarters.• Negotiated and managed channel strategy for delivering digital media news updates with the Associated Press (AP) generating $1M in revenue.

Managed national retail distribution for marketing of wireless products and applications to AT&T Phone Centers, The Good Guys, and Circuit City. • Attained 217% of quota; ranked as top salesperson in territory in 1992. • Developed and launched “grab and go” wireless phone named GoPhone.• Awarded Circle of Excellence in 1993 and 1996 to top 10% of employees.