Michael Lynch Email & Phone Number

San Diego, CA, US

San Diego, CA, US

San Diego, CA, US

San Diego, CA, US

San Diego, CA, US

• Responsible for US marketing and product management of all diabetes care and alcohol testing products
• Developed, revised and implemented strategic marketing plans to optimally position ACON blood glucose monitoring products to benefit from rapidly decreasing reimbursement
• Provided marketing support to the sales team for ACON-branded and private label products
• Supported the creation and launch of a private label blood glucose monitoring system for the #1 health insurance company
• Negotiated agreements for distribution, private labeling, licensing and co-development
• Directed the creation, revision and customization of packaging, labeling and sales support materials

San Diego, CA, US

• Established relationships with industry-leading medical distributors and retail pharmacies
• Supported the creation and launch of a private label urine analyzer and urinalysis strips for the #1 medical distributor
• Developed innovative product concepts, marketing strategies and pricing models to enter various distribution channels of the personal and professional US blood glucose monitoring market
• Established partnerships with data management and telehealth companies able to add value to ACON blood glucose meters and create new sales opportunities
• Championed the integration of ACON blood glucose monitoring technology with a disease management company's CDMA-based M2M remote monitoring platform to enable real time clinical intervention and coaching
• Partnered with an established medical device company to integrate ACON blood glucose monitoring technology with their non-invasive monitoring platform for the hospital market

Created a map-based, socially networked website to connect job seekers with biotech careers at more than 2,500 companies

• Conducted market research to help prepare a company for entry into the US blood glucose monitoring market, with an emphasis on competitor pricing, insurance/PBM formularies, copays, reimbursement and the cash market
• Prepared electronic marketing and survey materials for a company launching a new product in the cell biology and high content screening consumables market
• Performed a competitive landscape analysis of the Type 1 Diabetes field, which was used to direct the strategic investment of a $40M donation

US

• Coordinated engineering, production, applications development, service, marketing and sales activities for all BioForce productsSales:
• P&L responsibility for all instruments and consumable products, generating $2.3M in revenue
• Expanded sales prospect database by 320%
• Trained, managed and supported global network of distributors and representatives in 25 counties
• Assumed a direct sales role as needed to supplement distributor activitiesMarketing:
• Authored strategic Sales & Marketing plans for increasing penetration in the cell biology and pharma markets

US

• Manager of the Nano eNabler™ business unit; providing tools for cell based assays, stem cell research, tissue engineering and biosensing
• Successfully managed a new product launch and the creation/differentiation of an entirely new market
• Coordinated engineering, production, applications development, service, marketing and sales activities
• Collected and evaluated customer requirements and feedback to guide the product development process
• Conducted market analysis and prepared short-term and long-term product sales forecasts
• Responsible for the development and execution of marketing campaigns for product launch

US

• Conducted research on novel methods of nanolithography, genome mapping, proteomics, nanoscale DNA and protein arrays and the development of ultra-miniaturized biomedical diagnostic devices
• Project leader for a $500,000 NIH/NIDDK SBIR grant to develop a nanoscale, multiplexed cytokine Presented our products and technologies through speaking engagements at numerous biotechnology and nanotechnology.
• Provided sales, technical support and customer service for BioForce Nanosciences’ biologically and chemically modified atomic force microscopy (AFM) probes

Graduate Studies, Molecular, Cellular & Developmental Biology

Bs, Biology