Responsible for US marketing and product management of all diabetes care and alcohol testing products• Developed, revised and implemented strategic marketing plans to optimally position ACON blood glucose monitoring products to benefit from rapidly decreasing reimbursement• Provided marketing support to the sales team for ACON-branded and private label products• Supported the creation and launch of a private label blood glucose monitoring system for the #1 health insurance company• Negotiated agreements for distribution, private labeling, licensing and co-development• Directed the creation, revision and customization of packaging, labeling and sales support materials• Authored a market-driven 10 year product development plan for diabetes care products• Collected input from healthcare professionals, distributors and end users to support new product development proposals and product requirements• Worked closely with R&D and Regulatory Affairs to drive new product development through phase reviews to obtain FDA 510(k) clearance and launch• Prepared applications for HCPCS coding verification and maintained reimbursement pricing through First Databank and MediSpan• Coordinated exhibitions at numerous industry tradeshows (ADA, AADE, Medtrade, NACDS)• Led the creation of a new US-specific ACON Diabetes Care website• Trained the customer support call center

• Established relationships with industry-leading medical distributors and retail pharmacies• Supported the creation and launch of a private label urine analyzer and urinalysis strips for the #1 medical distributor• Developed innovative product concepts, marketing strategies and pricing models to enter various distribution channels of the personal and professional US blood glucose monitoring market• Established partnerships with data management and telehealth companies able to add value to ACON blood glucose meters and create new sales opportunities• Championed the integration of ACON blood glucose monitoring technology with a disease management company's CDMA-based M2M remote monitoring platform to enable real time clinical intervention and coaching• Partnered with an established medical device company to integrate ACON blood glucose monitoring technology with their non-invasive monitoring platform for the hospital market• Eliminated a sales barrier by pursuing a urine analyzer connectivity development strategy with EMR/LIS/middleware companies

Created a map-based, socially networked website to connect job seekers with biotech careers at more than 2,500 companies

• Conducted market research to help prepare a company for entry into the US blood glucose monitoring market, with an emphasis on competitor pricing, insurance/PBM formularies, copays, reimbursement and the cash market• Prepared electronic marketing and survey materials for a company launching a new product in the cell biology and high content screening consumables market• Performed a competitive landscape analysis of the Type 1 Diabetes field, which was used to direct the strategic investment of a $40M donation

Coordinated engineering, production, applications development, service, marketing and sales activities for all BioForce productsSales:• P&L responsibility for all instruments and consumable products, generating $2.3M in revenue• Expanded sales prospect database by 320%• Trained, managed and supported global network of distributors and representatives in 25 counties• Assumed a direct sales role as needed to supplement distributor activitiesMarketing:• Authored strategic Sales & Marketing plans for increasing penetration in the cell biology and pharma markets• Product positioning and re-positioning relative to competition in a dynamic market• Coordinated exhibitions, presentations and product demonstrations at numerous industry tradeshows (ASCB, ACS, SfN, NSTI, TERMIS, ISSCR, DDT, AACR, BIO, µTAS, etc)• Orchestrated print ad campaigns and conducted electronic marketing efforts via email and web• Organized and promoted webinar series featuring customer presentations• Online content generation and website management using the TYPO3 content management system• Received a 2007 “Micro/Nano 25 Award” from R&D Magazine for the Nano eNabler™ systemProduct and Applications Development:• Mapped and forecasted core technology and market life cycle, including strategic future transitions• Created strategic roadmap for product development, including a new instrument and a derivative line of consumable cell-based assay products for the pharmaceutical industry• Analyzed and prioritized potential new applications and markets for the product line• Surveyed customer base for product feedback leading to several key improvements and new product specifications• Utilized MS Project to track product improvements and engineering resources• Responsible for writing and tracking all Engineering Change Orders• Remotely managed Field Application Scientists and Field Service Engineers• Supported CEO and CFO by making technical presentations to investors in NY, SF, LA

• Manager of the Nano eNabler™ business unit; providing tools for cell based assays, stem cell research, tissue engineering and biosensing• Successfully managed a new product launch and the creation/differentiation of an entirely new market• Coordinated engineering, production, applications development, service, marketing and sales activities • Collected and evaluated customer requirements and feedback to guide the product development process• Conducted market analysis and prepared short-term and long-term product sales forecasts• Responsible for the development and execution of marketing campaigns for product launch• Actively pursued business development and direct sales opportunities with new customer leads• Evaluated strategic alliances, collaborations, and co-marketing opportunities• Developed product line Sales Manual for internal sales staff and external international distributors• Created and implemented customized ACT! database for improved customer relationship management• Responsible for creating and implementing new customer lead generation strategies (+520% between Sept. 2004 and Dec. 2006)• Frequently attended trade shows and customer sites for direct contact with users, traveled overseas to build relationships with international distributors

• Conducted research on novel methods of nanolithography, genome mapping, proteomics, nanoscale DNA and protein arrays and the development of ultra-miniaturized biomedical diagnostic devices• Project leader for a $500,000 NIH/NIDDK SBIR grant to develop a nanoscale, multiplexed cytokine Presented our products and technologies through speaking engagements at numerous biotechnology and nanotechnology conferences• Provided sales, technical support and customer service for BioForce Nanosciences’ biologically and chemically modified atomic force microscopy (AFM) probes