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25 years of experience in technology leadership, product management, operations leadership, business architecture and consulting. In my last role as a product manager I served clients across various industries, such as Walgreens and Andersen Windows. I have managed bespoke and SaaS products in B2C and B2B contexts, and I have owned full lifecycle (inception to deployment) as well as growth strategies on existing products. At TrueCredit, I was on the leadership team that grew our product from a few dozen transactions per month to over $80 million in annual revenue. At High Country News, my team grew our online subscriptions 5-7% every year and advertising revenue 65%.At Caesars Entertainment, I owned the customization and maintenance backlog for our ServiceNow platform, serving about 30,000 end users.Wherever I work, I leverage my skills in communication, research, enterprise architecture, project facilitation, service management, analytical skills, customer service, and sales and marketing to deliver solutions that meet the needs and expectations of the stakeholders.As a certified Salesforce Administrator, Scrum Developer, and SAFe Product Owner/Product Manager, I have a strong track record of managing and implementing complex and innovative products and platforms, such as ServiceNow, LeanIX, Atlassian Suite, and various analytics platforms. I have also contributed to the development and improvement of IT governance and reliability systems, application portfolio management, and business process optimization. I am passionate about solving problems, building teams, and creating value for customers and organizations.
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Chief Product OfficerDigon SystemsLas Vegas, Nv, Us -
Owner - ConsultantGrown By People, Inc. Jun 2023 - PresentLas Vegas, Nevada, United StatesProviding clients with product development, process and technical infrastructure consulting services. Examples:Delivered comprehensive documentation and training regimen for Customer Service team. Resolved multiple process challenges and developed strategic vision for the future.Developed mobile application product requirements for stealth startup including a 3-year product roadmap and wireframes, allowing entrepreneur to pursue technical scoping estimates and investment capital.Delivered product concepts for a custom application to coordinate 1,000+ contract workers with multiple events and venues. Developed operational framework based on vague early concepts. Led design sessions and documented all user stories for the application. Completed market analysis and devised rollout strategy. -
Senior ConsultantDaugherty Business Solutions Oct 2021 - Jun 2023St Louis, Missouri, United StatesProvided multiple areas of expertise including product ownership and business architecture. Obtained SAFe 5 PO/PM certification (agile methodology) and certified in Daugherty Rapid Process Mapping methodology.ROLE: Product Manager (Walgreens Pharmacy) – Managed multiple features of Walgreens’ prescription fulfillment application in a major platform modernization initiative.- Owned 4 major features, represented business stakeholders in negotiations on scope, timeline and capabilities in a cross-functional, agile environment. - Maintained product feature specification documentation (user stories, functional and nonfunctional requirements) in Confluence and Figma. Frequently interfaced with developers, architects and product owners to clarify requirements as needed.- Owned product validation for each release, collaborated with key business stakeholders on test cases. Wrote and performed all acceptance test cases. Trained business stakeholders on new functionality.- Researched business rules, regulatory compliance and cross-feature dependencies.In this role I used: Confluence, Jira, Figma, AppManager, Postman, Azure Virtual DesktopROLE: Product Owner (Andersen Windows) – Delivered a proof-of-concept deployment of a new analytics platform at Andersen. Using Andersen’s Salesforce Sales data, we developed new analytics views in ThoughtSpot.- Prioritized team backlog in coordination with the Sales Operations Manager. - Led meetings to clarify requirements and priorities, supported the Analysts and Developers in design decisionsIn this role I used: ThoughtSpot, dbt, Snowflake, Jira -
Lead Manager Systems Governance And ReliabilityCaesars Entertainment, Inc. Aug 2020 - Oct 2021Las Vegas Metropolitan AreaI supervised a diverse team of IT professionals. Our Level 2 Support team handled priority issues for an array of applications, coordinating the response with product teams, network, database and other groups. This team actively works to modernize and make our alerting and monitoring systems more efficient and effective. As the ServiceNow product owner at Caesars, I led our development team, working closely with the ITSM leaders and other stakeholders to implement customizations and enhancements. I conducted research into ServiceNow capabilities and proposed a wide range of strategies to better utilize our investment in the platform.As the product manager of LeanIX, our Enterprise Architecture reference and strategy tool, I managed all aspects of this internal-facing SaaS product including roadmap, backlog prioritization, and development schedule. My team and I surveyed, documented and assessed applications across the enterprise, entering all data into the system that could be used by Caesars IT to reference various applications and their dependencies. I led the team who owned our QA toolset (ALM, qTest, QuerySurge, etc.) and our Atlassian product relationship.Responsible for departmental budget planning and reporting. -
Business ArchitectCaesars Entertainment Corporation Jan 2017 - Oct 2021Las Vegas, Nevada AreaAs a member of the Business Architecture team, I served as a technical consultant to the hospitality, marketing, gaming and other departments at Caesars. Generally we provided tactical context and techncology guidance for proposed projects, and we worked with Business Relationship Management team to evaluate projects for feasibility and compliance with our technology roadmap. We assisted with continuous process improvement efforts, such as estimation and ideation, and we served as mentors to team members who gather and document high level requirements. -
Owner, ConsultantGrown By People Inc Oct 2014 - Dec 2016UsaAs a consultant I contributed to my client's progress. My contributions ranged from minor tweaks to sales funnel clickthrough rates to fundamental leaps forward in an organization's technological capabilities. In all things I seek the realization of potential in organizations and the people who run them.Client Examples:------------------------------Established a documentation protocol for a technology startup just entering a large federal contract. Wrote initial documents, gathered requirements, provided advice.Led discovery project to evaluate the feasibility of migrating 30-year-old subscription database to Salesforce. Supervised development of detailed business and technical requirements documentation and selection of potential implementation vendor.Designed and facilitated the move for one organization's loose collection of email marketing tools to a consolidated and powerful tool that allows for elaborate audience segmentation and state-of-the-art engagement metrics.OTHER SPECIALTIES-------------------------------● General technology, operations and change-management consulting.● Website development and search engine optimization.● Online advertising, blog marketing, social network marketing and campaign management.
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Account Executive And Audio/Video TechIntrinsic Event Technologies Dec 2014 - Jun 2015Las Vegas, NvAt Intrinsic I supported our relationship with the Cleveland Clinic and the Keep Memory Alive Event Center. My role was to manage all audio/visual needs in the event center, providing excellent service to the Center's clients and staff. I supervised audio, lighting and other technical crew during events, and served as the direct liaison with our clients.● Generated proposals and negotiated budgets.● Hired and managed technician teams.● Coordinated equipment and personnel logistics.● Purchased and maintained AV hardware, serviced house systems.
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Associate PublisherHigh Country News Jan 2014 - Oct 2014Paonia, CoAs the Associate Publisher of High Country News, I managed all business operations including Advertising Sales, Marketing, Circulation, IT and the Business Office. I was responsible for our online product vision, prioritization and backlog.Along with the day-to-day operations, I focused my energy on developing tools, systems and people to increase HCN's visibility and viability. Year to year, my team and I steadily grew our subscriber base 5-7% through expansions in social media, email marketing, website visitation, educator programs and direct mail. We also implemented numerous infrastructural elements to grow and serve our subscriber base.In 2014 I led the team responsible for an overhaul of HCN's website. After a careful and thorough process we delivered an award-winning design that brought more visibility to HCN's content, increased visitor engagement, and improved subscription rates generated from the site.As the Director of Operations for High Country News (and later as the Associate Publisher) I led the charge to grow our audience in both digital and analog realms. Through improvements to efficiency and a series of expansions in outreach (email audience +300%, Facebook +450%) we delivered a 5-7% uptick in magazine subscription and renewal revenue each year, every year. -
Director Of OperationsHigh Country News Sep 2011 - Dec 2013Paonia, CoIn this position I was responsible for managing the business operations of High Country News including Circulation, Marketing, Sales and IT. During this time I:● Established the roadmap and led the effort to grow email newsletter from 20,000 to 65,000, increase website traffic 150% in 3 years, and grow Facebook audience from 7,000 to over 32,000.● Reorganized HCN's Operations team, enhancing inter-departmental collaboration, driving 5-7% annual increase in subscription revenue, 65% increase in sales revenue, and 40% uptick in direct mail performance. ● Conceived, implemented and configured HCN's email marketing platform. Set a successful strategy for increasing subscriber engagement and improved conversion rates for subscription and renewal offers, leading to greater sales and reduced reliance on more expensive direct mail offers. -
Web/It ManagerHigh Country News Aug 2009 - Oct 2011Paonia, CoIn this role I was primarily responsible for the HCN.org website, supporting High Country News readers as well as our internal editors, writers and production staff. I was tasked with managing all aspects of the website including the roadmap, maintenance & upgrades, marketing, usability analysis, vendor management, DNS, etc..My responsibilities included supporting the IT needs of a staff of approximately 20 non-technical people in a mixed network of Macs and PCs. This entailed everything from hardware and software updates to email management and troubleshooting our cantankerous internet connection. I also maintained and supported our First Edition circulation database (Windows Server 2003). In my spare time I assisted with project coordination and general operations facilitation. -
Director Of Product DevelopmentTruecredit/Transunion Interactive Jun 2004 - Oct 2006San Luis Obispo, California AreaAs Director of Product Development, I was responsible for product vision and delivery. Primarily I managed the roadmaps for TrueCredit's personal credit products (B2C). I conducted extensive market research and competitive analysis. My team and I documented all product requirements including user stories, use case scenarios, product mock-ups, and other business requirements. We then conducted acceptance testing and coordinated with Marketing and Sales for new releases. I reported to the company President, and worked closely with every department head at TrueCredit.● As a key member of the product management team, I helped shape product and marketing direction, contributing to a 9,000% increase in Website transaction rate over 5 years.● Served as primary liaison with our parent company while defining requirements for, and later building, a custom web-based application (B2B).● Supervised large inter-company special projects including company's implementation of compliance with federal "Free Annual Credit Report" legislation in 2004.
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Gui Development Team Manager And Marketing ManagerTruecredit / Transunion Interactive Jan 2000 - Jan 2002San Luis Obispo, California AreaGUI Development Team Manager 2000-2002Hired and managed group of HTML developers for company Website development during period of explosive growth. Worked side by side with marketing and management departments to develop online products.Marketing Manager 2002 - 2003Managed group of marketing professionals and their functional specialties, including advertising, brand development, creative, and business metrics. Initiated company process for documenting business requirements by soliciting needs from technology and business executives to determine documentation procedures and design.
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Technical SupportTruecredit Jul 1999 - Jul 2000San Luis Obispo, California AreaAssisted consumers with their online purchases of credit reports, handling sensitive information with integrity. Developed company's first system for tracking Website customer problems so technology could improve product quality. Lobbied for customers' needs during product design phases.
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Owner, DeveloperSpellbound, Ink Jan 1996 - Jan 1999Greater Denver AreaOperated Website development and marketing company serving primarily University of Denver departments, as well as small businesses and non-profits.Designed, published and marketed textbook for sociology seminar that was later used at universities around the country.
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Associate Audio ProducerCareertrack 1994 - 1996Boulder, CoAs an Associate Audio Producer, I was deeply involved in CareerTrack's audio publication business. My responsibilities included assisting with curriculum design, engineering live and studio audio presentations, providing audio engineering for CareerTrack's video productions, editing and mixing audio products, and quality control over our duplication vendors.
Mike Maxwell Skills
Mike Maxwell Education Details
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University Of Colorado At DenverBa
Frequently Asked Questions about Mike Maxwell
What company does Mike Maxwell work for?
Mike Maxwell works for Digon Systems
What is Mike Maxwell's role at the current company?
Mike Maxwell's current role is Chief Product Officer.
What is Mike Maxwell's email address?
Mike Maxwell's email address is mi****@****rty.com
What schools did Mike Maxwell attend?
Mike Maxwell attended University Of Colorado At Denver.
What are some of Mike Maxwell's interests?
Mike Maxwell has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Mike Maxwell known for?
Mike Maxwell has skills like Online Advertising, Editing, Social Media, Seo, Publishing, Project Management, Marketing, Advertising, Social Media Marketing, Email Marketing, Product Development, E Commerce.
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