Mike Menna Email & Phone Number

Wayne, Pa, Us

MENNA ASSOCIATES INC is a boutique consulting firm focused on Digital Strategy, Digital Transformation, Master Data Management, and Marketing Technology.

Develop Digital Marketing strategy to engage customers and increase demand for our products and services. Manage overall solution delivery process and resources to deliver against prioritized demand. Maintain a robust, integrated set of IT solutions to meet the needs of the global digital marketing strategy. Expertise in Commercial/Marketing & Sales solutions and business processes.Act as trusted advisor to business units and 3rd party partners on all matters of digital marketing, digital content and communications architecture, technology, software development, and project delivery. Lead M&A integration and divestiture activities across MarTech stack. TSA support for divested technical assets.Evaluate and set direction regarding the strategic position of the MarTech stack, including ensuring the company has the required expertise in-house or external, to support it.Responsible for managing the DuPont Product Information Management System (PIM), and ensuring all available content is syndicated to our web platform and partners. Works closely with system integrators to ensure proper flow of information from SAP/AEM and DAM to the PIM, and to then to the distribution partners. SEMrush, Strong knowledge of Adobe AEM, Adobe DAM, Adobe Analytics, Marketing Automation (Eloqua, Marketo), metadata taxonomy, and SEO best practices, strategy principles and concepts for assets and digital content Works closely with client marketing teams to enhance their workflow, with an eye towards simplification and automation.

New York, New York, Us

Thought leader within the Digital Center of Excellence, creating strategic roadmaps which enable Pfizer to connect digitally with customers through advanced cloud-based technology solutions, at a global scale that positively impacts Pfizer’s business performance. Develop multi-year strategies for digital platforms which drive change and implement new conceptsLead Technology strategist for Virtual Customer Communications Initiative (Remote Detailing)Technology Lead, Global Channel Permissions Solution Strategy & RoadmapDigital Technology Champion for 2017 Op Planning

Exton, Pa, Us

Drive and define Bentley’s overall eBusiness strategy and roadmap for Bentley Operations to grow customer engagement with a focus on leading process improvement and integration throughout the organization. Responsible for marketing technology deployment and knowledge which includes Marketing Automation, The web, SEO/SEM, CRM and Social Platforms.Provided strategic vision, goals, direction and leadership to the e-commerce/marketing systems organization to ensure strategic alignment between processes, work activities, corporate goals, and objectives. Had a direct impact on the enterprise’s ability to meet the long-term strategic goal of delivering a user-centered design. Served as a key source of innovation for the enterprise partnering with the executive leadership team and other thought leaders in order to create a portfolio of impactful ideas that create opportunities for differentiation in the marketplace. Managed vendor selection and rollout for key strategic projects to ensure execution of expected results, developed and recommended corrective actions when necessary. Key focus included shared services delivery, business process documentation, and optimization. Initiatives included: Web CMS (SiteCore, CQ5), single sign-on, social media platforms (Radian6, Adobe Marketing Cloud), email program (ExactTarget), mobile apps, segmentation strategy, behavioral merchandising, data migration, SEO, SEM and marketing automation (Salesforce.com, Marketing Cloud).Developed data management concepts, data quality, taxonomy, compliance, and marketing campaign execution best practices.

New York, Ny, Us

Managed global application development team consisting of 50+ developers in the US, Canada, UK and India and all operational integration projects. Delivered web based products and integration services to both B2B enterprises and Business to Consumer markets.Led the efforts to integrate the team and technology assets acquired in the M&A of Generate Inc into a new business unit, Business & Relationship Intelligence, that included Generate, Dow Jones SalesWorks, and Dow Jones Companies & Executives.

New York, Ny, Us

Managed 30+ person IT staff, IT services, and led all aspects of product development: architecture, application development, user experience and testing in support of FIS global businesses.Products:Dow Jones Private Equity AnalystDow Jones VentureSourceDow Jones LP SourceDaily Bankruptcy Review

Provided executive leadership to 80+ person global product development group in support of Factiva’s product line, including award-winning Factiva.com, a global news and business information portal serving millions of registered customers. Additional Products:Factiva Risk and ComplianceFactiva WatchlistFactiva Companies and ExecutivesFactiva SalesWorks for Salesforce.comFactiva Search integrated with the Microsoft OfficeFactiva Web Parts for Microsoft Office SharePoint Portal Server

New York, Ny, Us

Reported to CTO of Factiva, provided leadership and technical direction for development of internet-based products and solutions supporting $250M electronic information business. Directed B2B Integrated Solutions group and 40 IT e-commerce professionals developing customer-facing solutions along with ensuring stable back-office support systems. Managed annual budget of $5M and capital expenditure of $3M-$5M. Partnered technology with business units to set strategic direction and align technology to meet client-focused results by establishing technical objectives, new product launch initiatives and deliverables. Selected, negotiated and partnered with IT vendors, suppliers and consultants, including Microsoft, Oracle, AOL, IBM Plumtree and Verity.

New York, Ny, Us

Directed application development function supporting domestic and international objectives of Dow Jones Interactive Publishing. Directed IT division consisting of 45 IT professionals; responsible for annual budgets of $4M-$5M and capital expenditures of $1M-$2M annually supporting $100M online business.Partnered with Westlaw Group on multimillion dollar partnership to deliver Dow Jones content exclusively to legal market. Designed and implemented product solutions incorporating full-text search engine technologies, including Compaq Alta-Vista and AOL/Personal Library Software as core components. Provided technical oversight for application software team responsible for integrating Verity profiling technology into CLIP, a real-time alerting system for monitoring and delivering targeted news.Designed and launched “The Company and Industry Center”, a strategic information retrieval product for Dow Jones Interactive Publishing.

Master Of Business Administration (Mba)

Bachelor Of Science (B.S.), Computer Management