Mike Moran Email & Phone Number

Chicago, Illinois, US

Work with marketing leadership to identify and execute lead generation activities for the technology service area to fuel pipeline and drive growth. Responsible for the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement, and account-based marketing.

Bolingbrook, IL, US

• Led the implementation for the innovative Iterable email marketing platform. Created dozens of workflows and used advanced segmentation to target the right buyers at the right time.
• Managed the Oracle Responsys email marketing platform for 5 years. Email campaign revenue increased by 51% in first year at company.
• Champion continuous advancement of email features and capabilities including targeting, personalization and template development in collaboration with multiple stakeholders.
• Create and execute new welcome, abandon cart, browse abandon, content abandon, price drop alert, reactivation and win-back campaigns.
• Develop and implement a triggered email strategy for multiple audiences. Create dynamic content campaigns to display relevant content for each individual buyer.
• Design advanced filters using profile attributes, email recency and interaction attributes. Recommend strategies that will help grow and improve existing email programs.

Oak Brook, IL, US

• Utilize Salesfusion’s marketing automation platform to increase lead generation and shorten sales cycles. Execute strategies such as A/B testing, segmenting, lead scoring and retargeting.
• Create and execute strategy to increase luncheon and webinar attendance for over 70 events per year. Attendance increased over 300% in a three year period.
• Oversee hiring and directly manage year-round marketing intern program.
• Manage Microsoft CRM database to ensure data accuracy. Train new employees on CRM.
• Responsible for all aspects of marketing from strategic planning to campaign development and tactical execution.
• Manage existing vendor relationships and initiate new relationships that are a strategic fit.

Minneapolis, MN, US

• Lead all local marketing, advertising, and promotion activities to produce new leads and generate sales.
• Continually develop marketing plan and implement new ideas.
• Maintain Pivotal CRM database and coordinate marketing communications.
• Set appointments with prospective customers and sell additional products to customers over the phone.
• Assist in design and concept of advertisements/promotions.
• Coordinated seminars and special events.

• Recruit students and professionals for employment with clients.
• Responsible for interviewing, negotiating, and hiring job seekers.
• Initiate meetings with potential and current clients.

Mba, Marketing Concentration

Bachelor Of Science, Marketing