Researching and writing writing SEO-based website copy for banks, credit unions, real estate companies, etc.

• Increased web traffic and Google rankings by researching and writing web landing pages and blogs, using SEO keyword strategies.• Collaborated with SEO team on content ideas.• Wrote video scripts for an introduction to insurance project.• Oversaw social media influencer outreach campaign.• Created web pages using Sitecore.

• Digital Communications Consultant – Wrote and edited online content about health insurance for a multi-state healthcare provider, created and uploaded web pages using Adobe (AEM).• Copywriter – Corporate communications, marketing and proofreading. Wrote and edited marketing materials, white papers, web landing pages, newsletters, brochures, email marketing and social media promotions as part of an in-house marketing team at a global insurance brokerage.• Content Specialist – Wrote B2B, email, social media communications, video scripts, advertising and promotional copy for a global marketing and branding agency.• SEO Copywriter – Improved internet content by researching and writing web landing pages, using SEO keyword strategies.• Public relations and marketing – Increased brand awareness for a regional nonprofit: wrote SEO-based press releases, marketing materials and worked on the annual report.

Wrote in-depth consumer-oriented articles about insurance, edited copy, managed content and chose graphics. Also served as acting Managing Editor for eight months.

Specialized in vacant land and distressed property appraisals in economically depressed areas of Chicago.

Adapted to a new field by becoming a licensed real estate appraiser and performed residential appraisals.

Covered economics, the financial markets and the futures industry. Managed news section of the magazine, assigned stories and edited copy of assistant editors and contributing writers.• Interviewed top Wall Street economists, fund managers, analysts and traders. • Analyzed economic data and trends. • Worked in cooperation with art department on graphics. • Represented magazine at industry trade shows.

Covered stock index futures and the world currency markets from the trading floor of the Chicago Mercantile Exchange for this financial newswire.• Promoted rapidly from Livestock Reporter to Stocks and Currencies Reporter within seven months.• Responded to market conditions and worked independently, filing multiple stories per day.• Coordinated coverage with other bureaus during market upheavals.• Interacted with floor traders, economists and market analysts.