Mike Mountain Email & Phone Number

Los Angeles, California

Worked with an incredible design and engineering team to bring 12 new Spinner bike models to market in just under 1 year. This line combined high quality features found in studios with light weight compact designs for the home.Streamlined a complex custom wood pilates equipment line to increase production capacity. This included improved product quality and functionality with insights from the industry's leading trainers and coaches.Created detailed product catalogs, line plans and price lists for sales and customer service teams to effectively communicate and execute orders in the system.

Van Nuys, Ca

Oversee several categories representing 75% of company sales. Reporting directly to the President and working closely with sales, product and marketing teams to create consumer engaging product launches through in-store, digital, pro athlete and grass roots strategies. Highlighted AchievementsContent Producer - Storyboarded and produced new look product marketing videos leading to an increase in viewership by 5 times across all social media outletsBrand Equity - Designed minimalistic rebranding on key product launch to create unprecedented buzz and excitement around the brand leading to the most successful product launch in a 5 year spanDigital Strategies - Created an app for droid and apple platforms which integrated sports training and product knowledge allowing players to analyze their technique through self recordings, advice from experts and comparisons to pro athletesStrategic Partnerships - Developed relationships with key experts and ambassadors which gave substantial credibility to the brand with our core demographicMarket Data Analysis - Initialized use of internal report systems and retailer data to analyze KPI’s, discover trends and find narratives around consumer behavior helping executives in making decisions on product directionAdditional SkillsTeam Leadership - Manage a team of 11 including Mechanical Engineers, Technicians and Marketing through the development process from conceptualization to in-store presentationBusiness Plans - Create annual business plans for category growth driving sales and brand recognitionMarketing Presentations - Conceptualize, create and deliver engaging product, brand and marketing presentations to both internal and external customers to share vision and directionBudget Management - Set up, monitor, and record all spending activity through the year in order to maximize exposure and excitement while adhering to a tight budget

Van Nuys, Ca

Led development and marketing of revolutionary product line resulting in sales exceeding 200M to dateCo-developed nationwide consumer brand and product experience to connect with thousands of consumers and retailers several months prior to launchRecruited to the product leadership team to develop and implement PLM software to be used across all divisions in the EBS familyCreated and delivered effective sales meeting presentations through a webinar while still providing necessary sales tools saving several hundred thousand dollars

Van Nuys, Ca

Responsible for the P&L of over 1500 sku’s in key categories hitting or exceeded sales and profit targets each year Won the MSH Stick of the Year for 2006 and 2007Designed team uniforms and casual lifestyle apparel line to win the exclusive contract with the University of Minnesota hockey programOversaw and managed Easton Trade Show presence at annual consumer show increasing footprint by 70% over three year period

Van Nuys, Ca

Introduced new formula for product design increasing TV exposure during sporting eventsImplemented new decal process on products providing new possibilities for graphic applicationsCreated tech pack process for factory graphic application to ensure first sample accuracy