Following redundancy as a result of the COVID pandemic, I started as a freelance designer, working with my own network of clients as well as regularly collaborating with design studio BradleyDyerRaw. This has seen me focused in the property sector for clients including Hill Group, City & Country and The Berkeley Group.• All encompassing design requirements for new-build property developments: phase brochures and advertising designs (print and digital), hoardings, social media assets and carousels, emails, newsletters, Rightmove graphics, large format graphics and overseas investor packs / exhibition graphics.• Design and creation of high quality magazine ‘Discover Watford’ for The Eight Gardens development by Berkeley. Designed to highlight Watford, it’s key location to London and associated work, lifestyle and education benefits. A key requirement was that this would form part of an overseas investors pack in both digital and printed form. The magazine was well received and future editions have been created following it’s success.

Full service integrated agency with a wide range of local, national and international clients across numerous sectors including financial, property and construction, travel, publishing, leisure and the public sector.Work and skills: marketing strategy, brand identity, advertising, internal and external brand communications and campaigns, brochures, product and service literature, website design and planning, e-commerce websites, digital media, direct mail marketing, exhibition graphics and events.• Key member of the design team working with our client Gatwick Airport. • Branding of International Flight Connections for connecting flight passengers at Gatwick. A passenger journey was developed with signage split into two key routes through the airport using chevron graphics. The rollout required signage and lightbox application throughout the entire South Terminal. This was a success in improving customer and passenger flow and we were asked to expand the rollout to include the North Terminal.• Developed an HR brand to focus on careers at the airport to two distinct audience groups - careers with Gatwick itself and careers on the Gatwick campus (in shops, bars, restaurants etc). The campaign used bold headlines formed with a mix of illustration and typography, together with colour coding to engage the audience groups. The campaign resulted in a marked increase in applications for careers across the airport.• Design and development of client websites, creating concepts and collaborating with our web developers to build and populate them using the Storm12 bespoke CMS system.

TDG had undergone a management change and restructure since I had previously worked here. I was invited to return as part of the new service offering. Clients included Brighton & Hove City Council, Hunt & Palmer, Hyster and Man Investments.

Clients in the property, automotive, financial and healthcare sectors.• Brand styling for new-build property developments for clients including Berkeley Homes, Rydon Homes, George Wimpey, Charles Church, Nicholas King Homes - and many more.• Exciting mix of design and marketing for small village developments, large multi-property schemes, (Gunwharf Quays, Portsmouth for Berkeley Homes), right through to individual and unique new-build mansions! • Coming up with scheme names and developing an identity, designing brochure packs including sitemaps and floorplans, direct mail campaigns, marketing suite design and branding, on-site signage and hoardings, press advertising, billboard adverts, online promotion and websites. • Key clients in the automotive sector included Toyota, Lexus and MG Rover.• For Toyota - designing all the point of sale promotion and branding for the dealership network of showrooms. This included bespoke design and manufacture of exhibition racks, stands and display systems.

Fully integrated agency. Clients across a wide range of sectors.• Key clients included the manufacturer of laminate wood flooring range to all B&Q superstores. Designed logos and identities across their product range, brochures, supporting literature, packaging design and in-store promotions. • Planned, sourced props and art directed studio photoshoots where we constructed room mock-ups to feature the laminate floor product.• For five editions, I project managed the design and production of a 100 page+ annual catalogue for a CCTV and Security product supplier.• Brand styling for Canada Maritime / CP Ships. Design work included an ongoing suite of creative adverts for a three year campaign. Also designed the concept for their annual calendar and art directed the photoshoot for this.• Identity and brand styling for Allied Air Cargo, including the complete livery and tail-fin graphics for their Boeing 727 cargo planes. One of my biggest design jobs undertaken in terms of sheer physical scale!

In-house studio for one of Europe’s largest trade-only computer distributors. Producing promotional material, direct-mail and magazine/press advertising in conjunction with major computer and software manufacturers. Daily contact with clients and product managers for IBM, Hewlett-Packard, Epson and Panasonic.• Responsible for the design, production and project management of the annual product catalogue, (128 page+), as well as approving and press passing the final print.