Mike Oliver

Mike Oliver Email and Phone Number

Head of strategy at RY @ Radley Yeldar
london, greater london, united kingdom
Mike Oliver's Location
London, England, United Kingdom, United Kingdom
Mike Oliver's Contact Details

Mike Oliver work email

Mike Oliver personal email

About Mike Oliver

I help brands and organisations of all shapes and sizes capitalise on what makes them truly special. My teams perform across a range of strategic and creative fronts. Our work invariably delivers cut-through solutions in identity, communications, culture and performance. All of which helps our clients become easier to understand, easier to do business with, easier to recommend, and easier to trust.For my part, I am equally comfortable mining for insights, analysing data, interviewing CEOs and running workshop programmes as I am helping nail the big idea, crafting its articulation or exploring how to bring it to life across the mix. I work with the boards and senior management teams of some of the world's most interesting organisations. It's incredibly rewarding work.I started my career learning the brand and marketing ropes at a leading FMCG company. I then jumped agency-side and worked for a selection of top UK through-the-line concerns before setting up my own outfit which I ran for 8 years.I now sit on the board of one of the UK's top independent consultancies with perhaps one of the most enviable client lists in Europe.

Mike Oliver's Current Company Details
Radley Yeldar

Radley Yeldar

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Head of strategy at RY
london, greater london, united kingdom
Website:
ry.com
Employees:
200
Mike Oliver Work Experience Details
  • Radley Yeldar
    Head Of Strategy
    Radley Yeldar Jan 2017 - Present
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  • Radley Yeldar
    Brand Engagement Director
    Radley Yeldar Oct 2015 - Present
    London, United Kingdom
    I head up all things Brand Engagement here at Radley Yeldar. That means branding, employee engagement, advertising (in all its varied forms), moving image and sustainability strategy. The kind of work that helps our clients build strong, inspiring and meaningful reputations that generate trust with their most valuable audiences.Our work encompasses working with No. 10 to sell the UK to the rest of the world; helping large oganisations effect lasting culture change across all their markets; turning directionless businesses into purposeful champions; facilitiating successful M&A's (from a cultural perspective); undertaking complete re-brands and much, much more.With a client list that's second to none and a business case which continues to grow year on year, it's still one of the most exciting agencies to work for.
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  • Radley Yeldar
    Client Services Director
    Radley Yeldar Apr 2014 - Oct 2015
    London, United Kingdom
    I lead a team of 60 or so brilliant project managers, client managers, programme managers and client directors here in Shoreditch. We answer a vast array of customer, investor and employee engagement briefs with solutions that are all designed to build trust. We also help boards address their most pressing issues in the worlds of brand, digital and sustainability. Between us, we service most of the FTSE100 (88% were clients in 2013), many of the FTSE250, a growing number of big names across Northern Europe and various private and public concerns. It's one of the most exciting jobs in one of the most exciting companies in the UK.
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  • Radley Yeldar
    Director
    Radley Yeldar Jul 2010 - Apr 2014
    London, United Kingdom
    I'm a director at RadleyYeldar, one of the UK's leading corporate consultancies. We deliver strategic and creative solutions to help our clients engage totally with all their audiences to help make them more trustworthy.We come up with the right answers across identity, communications, culture and performance briefs. We work for some of the brightest, bravest and best organisations in Europe.My day job is to help lead the consulting offer, with particular reference to branding and marketing communications. We've seen fantastic growth in both these areas since 2010 and find ourselves increasingly winning major projects off some of the world's most recognised agencies.Our clients tell us that our advantage is that we keep things clear and simple; we're easy to work with; we have an unmatched range of specialist skills under one roof, and - most importantly - our work really delivers.
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  • Mpo
    Owner
    Mpo Apr 2002 - Jul 2010
    London, United Kingdom
    My own brand consultancy which I ran for eight years.In that time, I helped clients in FMCG, B2B, Public Sector, Education, Media, Travel, IT and Retail find their optimum brand position and then deliver it to all their audiences, by whatever means worked best.I also had the good fortune to work with some of London's best agencies in an associate capacity to play with some amazing briefs.
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  • The Brand Works
    Director
    The Brand Works 2000 - 2002
    London, United Kingdom
    I was both the planning and new business director for this design agency. In my time there, I developed the company's first strategic offering and won business in sectors new to the agency, notably retail and IT.After a year in the role, the two owners went their separate ways and I learnt what it took to start an agency up from (almost) scratch... in possibly one of the harshest economic years of recent memory.
  • Cbh
    Director
    Cbh Jan 1998 - Aug 2000
    I was a director at CbH, helping them migrate from a customer base that was entirely FMCG, to one that included airline, retail finance and leisure brands.I also helped build the service offering from just promotional marketing to one that incorporated positioning, advertising, experiential and international DM services.
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  • Holmes And Marchant
    Account Director
    Holmes And Marchant Sep 1995 - Jan 1998
    I ran the Danone, Eurotunnel, Peugeot and London Rubber Company accounts.During my time, I helped my clients launch innovative new yogurt products for toddlers; encourage the Great British public to drive to their ski holidays, and increase test drives out of SW dealerships by 15%.I also, to my knowledge, led Durex to run the UK's first ever DM campaign in contraception, achieving record results. And this was when DM was all about what came through your letterbox...
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  • Triangle
    Senior Account Manager
    Triangle Jul 1994 - Jun 1995
    I worked on the St Ivel account, launching Utterly Butterly into the UK, building penetration of St Ivel Gold and helping create the first ever 'singing yogurt pot' promotion for Shape. Fun times.
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  • Dairy Crest Foods Ltd
    Product Manager
    Dairy Crest Foods Ltd Oct 1988 - Jul 1994
    I managed the cheese portfolio for the catering and foodservice sector.
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  • Dairy Crest Ltd
    Promotions Manager
    Dairy Crest Ltd 1988 - 1994
    I managed the below the line spend for all Dairy Crest brands and products. My work included helping launch Frijj; growing penetration of Clover to record levels and building the traditional cheese business.

Mike Oliver Skills

Strategy Marketing Communications Brand Architecture Corporate Branding Brand Development Marketing Strategy Advertising Integrated Marketing Marketing Customer Insight Creative Strategy New Business Development Brand Management Corporate Communications Crm Copywriting Direct Marketing B2b Online Advertising Concept Development Internal Communications Fmcg Strategic Thinking Brochures Strategic Communications Positioning Online Marketing Relationship Marketing Business To Business

Mike Oliver Education Details

Frequently Asked Questions about Mike Oliver

What company does Mike Oliver work for?

Mike Oliver works for Radley Yeldar

What is Mike Oliver's role at the current company?

Mike Oliver's current role is Head of strategy at RY.

What is Mike Oliver's email address?

Mike Oliver's email address is mi****@****ail.com

What schools did Mike Oliver attend?

Mike Oliver attended University Of Cambridge, University Of East Anglia, Eastbourne College.

What are some of Mike Oliver's interests?

Mike Oliver has interest in Research, Brand Positioning, Design And Advertising.

What skills is Mike Oliver known for?

Mike Oliver has skills like Strategy, Marketing Communications, Brand Architecture, Corporate Branding, Brand Development, Marketing Strategy, Advertising, Integrated Marketing, Marketing, Customer Insight, Creative Strategy, New Business Development.

Who are Mike Oliver's colleagues?

Mike Oliver's colleagues are Nick Papadopoullos, Federica Della Gaspera, Emily Clements, Tom Smith, Helen O'hara, Charles Leggett, Karina Van Ginkel (She/her).

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