I am the Campaign Director at Nexusb2b. I'm an expert in inbound marketing, B2B sales and telemarketing, target account profiling and GDPR-compliant marketing. I've consulted on these subjects for leading global organisations. I am a Fellow of the Institute of Sales and Marketing Management, a certified inbound marketer and have over two decades of experience as a professional, major accounts business developer, sales director and consultant, researching, developing and managing the implementation of effective, process-led demand generation campaigns for clients on a global scale.Experience includes successful demand generation campaigns for leading organisations and technologies such as:• SAP• IBM• Johnson Controls• IQGeo• CenturyLink• Tata Consultancy Services• Misys• Viavi Solutions• SAP BusinessObjects• IBM Cognos• Sugar CRM• Sage• Oceanus • CitiXsys• ArtisanSpecialities: Lead generation, early-stage sales cycle, B2B telemarketing, inbound marketing, HubSpot, business development strategy, sales consultancy, sales campaign development, sales campaign project management, sales coaching and mentoring.