Nhat Phan Minh Email & Phone Number

Ho Chi Minh City, Vietnam

Brand: Taisun Group (UniDry & SunMate), Sagen Group (Etiaxil), Nutifood Group (VARNA)Scope of work:- Mainly plan, track and optimize all Campaign KPIs including Commercial (NMV, CR, AOV,...) and Media (Traffic, CPC, GMV, ROI,...)- Directly be in charge of Visual Merchandise with all Onsite & Offsite asset- Responsibly work with Internal & External Team to follow up on all activities on the E-Com platform- Track & Deep-dive campaigns, weekly, monthly,... to get critical learnings and new actions to strategy.- Monitor E-Commerce trends, interesting initiatives, and market best practices.📌Achievement:KPI: Get over 100% main KPI (Traffic) through 11 months with 85 - 125% Target NMVCampaign: UNIDRY - Top 10 Best Brand Sellers on Tet Campaign, LZD Birthday Campaign, MYC Campaign

Ho Chi Minh City, Vietnam

Brand: Unicharm Group (Moony, Caryn), AAC Group (Hey Tiger, Little Dragon)Scope of work:- Performance Marketing: Onsite (Sponsored Search, Affiliate Marketing) & Offsite (CPAS)- Visual Merchandise: Onsite (KV, SIS, Affiliate + Extra Banner, Thumbnail,...) & Offsite (Subcate banner, Social post,...)- Planning: CARS Plan, Budget Plan, Traffic Plan, Campaign Plan, and Other Plans (Feed, CEM, Search,...)- Data Analysis: Weekly, monthly, quarterly report; Campaign report,...- Other: Offsite Marketing, Design, Content,...📌Achievement:Media: Ads GMV achieved 70-85% Total GMV monthly with CIR 7-10%GMV: Brand got ~30% uplift GMV on each platform, reached 85~100% target KPICampaign: MOONY - Top 5 Best Brand Sellers on 9.9, 10.10, 11.11, 12.12

Bachelor'S Degree, E-Commerce/Electronic Commerce, 8.40

Activities and Societies: Scholarship for Encouraging Study (2020, 2021, 2022) Student of 5 meritѕ (2020, 2021)Awards & Honors.

Digital Marketing Foundation, Rank: Good

- Learn the fundamentals of Digital Marketing channels: Display Advertising, Social Media, SEO-SEM, Performance Content Marketing.