HP Customer Relationship Management (CRM) Digital Marketing Lead (via KForce) for Print Division, driving global marketing campaigns in support of print categories that include the HP+ brand, SMB (Small and Midsize Business), Enterprise Customers, Photo, Scan and AI-driven technology and solutions.Experience: - Campaign lifecycle CRM lead on HP OmniBook Ultra AI PC global release, and new AI-driven plugin releases- Inter-organizational engagement and project management in support of global digital communication programs for existing and new product releases- Producer of customer journey across email, app and web touch points- Project management lead communicating with diverse stakeholders including architects, engineers, designers, marketing, business, product and more- Strategy, management and execution of end-to-end campaigns- Collaboration with global marketing on content and design strategy and production- Data Product Owner, moving fields across diverse products; producing dashboards in PowerBI; using analytics and A/B testing best practices to track and report key metrics ensuring HP’s customers are engaged and satisfied, while meeting HP’s business objectivesAccomplishments:- CRM Campaign Lifecycle Lead on global AI PC product release- CRM lead on beta project for HP-All-In-One service- CRM lead on beta acquisition project that generated 500k new customers within a year and a half- Led email rebranding initiative for HP+, SMB and ECP product categories

Marketing Manager for Continuing Education at PCC; led strategic communication initiatives and developed marketing plans for programs including the Institute for Health Professionals, Small Business Development Center, Global Trade Center, Professional Development, Customized Training and Workforce Development and Community Education. Experience:- Led the strategy and implementation of an automated inbound digital marketing initiative driving traffic and converting future students into marketing contacts, resulting in combined landing page and blog traffic increase of 163% (750k views) and +34% lead conversion rate in 2020- Implemented the division's first rebranding effort in more than a decade- Managed and planned an advertising budget of more than $400,000- Created and implemented advertising strategy on Google, Facebook, Nextdoor and outside partners in support of hundreds of different classes each quarter- Managed, produced and implemented more than twenty HubSpot and Mailchimp marketing email campaigns per quarter to drive engagement and enrollment- Created internal mental health campaign during restructure- Emotional intelligence centered management style encouraged communication, personal growth and professional development- Worked with central marketing department to produce quarterly Communities catalog (380k mailed per term). Role included editorial planning, writing and photography- Managed and implemented strategy for 12 Facebook, Twitter and Instagram accounts- Produced yearly marketing plan for Workforce and Continuing Education Division- Coordinated with outside marketing consultants to produce content for search engine optimization marketing campaign leading to 650,000 organic views in 2020- Managed content, design, user experience and strategic implementation of websites and landing pages using Wordpress and HubSpot- Wrote messaging for articles, blogs, catalog, email, print, social media, website

Specialized in strategic communication planning and implementation, corporate communication and issues management, media relations, crisis communication, and branding and marketing for consumer packaged goods, business organizations and political campaigns. Experience:- Produced research-informed marketing plans- Managed integrated marketing and communication programs that interleaved content marketing, digital marketing, media relations and social media strategy - Provided strategic and crisis communication counsel to business leaders and political organizations - Media Contact for businesses and political operations (Oregon's Measure 92, 97)- Produced reports featuring analytics, measurement (Google Analytics, Nuvi, etc)- New business developmentAwards:PRSA award-winning campaigns for a "One Direction" pop-up storePRSA award-winning campaign for digital community building and content marketing project for a housing development. Other award-caliber communication projects have involved the following clients: Oregon Tech, The International Cannabis Business Conferences, Vigor Industrial, several statewide Oregon ballot measure campaigns, and crisis communication projects for agricultural interests and individuals.

I created this side hustle (passion project!) to assist publishers, authors and artists - offering marketing best practices combined with traditional public relations and social media technology. Services include branding, marketing, publicity, public relations, email marketing, advertising and communication strategy. I also train others to use social media platforms effectively. • Examples of earned media includes hits from around North America, including the following publications: The Oregonian, The Willamette Week, The Portland Mercury, Seattle Met Magazine, Seattle Magazine, The Salt Lake City Tribune, The Washington Post, Chicago Sun-Times, Pittsburgh Tribune-Review, Sedona Monthly, UTNE Reader, and Common Ground Magazine (Canada).

I worked as a book marketing consultant/contractor. Beginning in January 2012 I created marketing plans for over 40 authors and provided guidance on publicity and social media efforts for 55+ clients, creating dozens of social media accounts and providing training for best practices.

A small restaurant, wine and artisan food PR firm located in Portland. I worked within the food and beverage industry crafting marketing and branding strategy for consumer packaged goods, writing press releases, compiling media lists and earning media for clients. Projects included restaurants and wineries, including Montinore Estate, a biodynamic winery in Oregon, and national branding efforts for Organic Prairie, the meat-wing of Organic Valley. As part of my new business development work, I helped to bring on Schaffner Press, Organic Prairie, Montinore Estate as clients.

I was tasked with media monitoring and research for accounts including Tillamook Cheese and the Oregon Forest Resource Institute.