Mike Rizzo Email & Phone Number

Nashville, Tn, Us

Chicago, Il, Us

Oversee audience selection, campaign creation, development & reporting, budget management, programmatic optimizations and private marketplace optimizations for the following categories: Cross Category, Back to School, Holiday CTV & Power Week + Cyber Monday, Smart Home, Lively, Major Appliances, Home Computing, TV & Video, Home Theater & Audio, Headphones, Digital Imaging, Digital First, Home & Car / Connected Car, Agency Funded, Printing & Ink and Gaming.Lead error-mitigation initiative reducing missed fee and makegood errors by 95%.Revamp CTV go to market approach to tailor private marketplace and PG inventory to each campaign aligning uniquely to each campaign's briefing strategy. Development of go to market system for Scale, Premium I&D, Spanish Language, Sports, Holiday, Gaming, Back to School, and OEM inventory. Quote from one household-name OEM partner, "Can you teach the rest of Starcom how to purchase CTV programmatically?" 50+ Partner meetings to develop refreshed CTV approach with ongoing communication with all partners as direct owners of all deal IDs.Oversee 7+ direct reports, teaching/mentoring in executional and strategic methods. Reports are based in-office or remote in Colombia or India.Develop QA tools in tandem with analytics to proactively uncover budget overages covered by Starcom finance. Reduced "fee errors" resulting in unexpected invoices from partners after campaign completion turning the behemoth Best Buy account into the lowest makegood offender of all of Starcom.

Chicago, Il, Us

- Oversee digital campaign performance for 20-30+ rotating programmatic retargeting campaigns across Smart Home, Major Appliances, Headphones, Home Theater & Audio, Gaming, Content & Subscriptions, and Movies categories. - Develop management tool for tracking planned & live campaigns, budget cuts & extensions, and creative swap tracking.- Optimize towards client directed KPIs and monthly spend.- Direct Sr. Associates & Associates tracking daily performance for campaigns in DV360. - Lead weekly client status calls. Communicate agenda items between offsite, onsite, and social teams, then organize email and discussion materials to send to clients prior to hosting weekly meetings.- QA internal docs across the team and streamline communication between ourselves and the clients.- Create a workbook for team members to use to quickly analyze spend capacity by audience when campaign planning.- Research, draft, and select top performers to compete against fierce market competition in company-wide fantasy football drafts and march madness tournaments.

Chicago, Il, Us

- Implement Planet Fitness Q2-4 media plans for roughly 25 markets, and twice as many MSAs.- Automate processes using VLOOKUPS and other excel coding language to turn weeks of routine work across multiple departments into daily reports that update in minutes.- Provide expertise on the Novartis account to develop a purchased vs planned comparison tool linking Media Tools & MBOX reports.- Directly manage two associate media planners.

Nyc , La, Us

Responsibilities Provide Nissan North America with tailored go to market approaches based on vehicle model and DMA by DMA funding.Developed an excel weighting system formulaically factoring in BDI/CDI, SOM/SOV, model performance by market, Hispanic/General Market Neilsen populations, to generate tiered priority lists of market support based on varying product launches and rollouts.Support over $500M in Tier 2 funding across regional accounts on the National Team as the sole National Media Manager reporting directly to the VP Media.

Nyc , La, Us

• Serve as the lead point of contact for Brand & Truck Tier 2 Media plans.• Report weekly on KPIs, model spend, and tempo reports.• Create market list recommendations for National Spot Plan messaging.• Research competitive spending, flighting, and sales information.• Develop advanced excel files to streamline workloads across agency teams. Source files from Nielsen, Polk, Urban Science, and OMNI.• Train new Jr Media Planners and Media Planners on Kantar, ComScore, SOV/SOM, and BDI/CDI.• Supervise the work of the Junior Media Planner.

Nyc , La, Us

Working with the model/market strategy team, we analyze monthly sales and media spending trends to provide insight to both Nissan North America HQ and Zadv regional teams.Recurring personal responsibilities include:-Tracking monthly TRPs by creative execution.-Tracking monthly retail sales by market.-Updating quarterly spending reports.-Updating brand/competitor development index reports.Every month, our goal was always the same: Provide NNA with custom up-to-date media strategies tailored to each model and provide Zadv Regional teams with up-to-date media strategies tailored to each market.

Fort Lauderdale, Fl, Us

Working with the model/market strategy team, we analyze monthly sales and media spending trends to provide insight to both Nissan North America HQ and Zadv regional teams.Recurring personal responsibilities include:-Tracking monthly TRPs by creative execution.-Tracking monthly retail sales by market.-Updating quarterly spending reports.-Updating brand/competitor development index reports.Every month, our goal was always the same: Provide NNA with custom up-to-date media strategies tailored to each model and provide Zadv Regional teams with up-to-date media strategies tailored to each market.

Nashville, Tn, Us

• Work with creative team developing pitches for a Slack : 30 TV awareness campaign.• Rotate departments to brainstorm with design, UX, strategy, and copy teams.

The Western Kentucky University (WKU) Speech and Debate team is a nationally recognized program that has been consistently ranked among the top speech and debate teams in the country. The team competes in a wide variety of events, including parliamentary debate, individual events, and public speaking.The WKU Speech and Debate team has a long and successful history, with multiple national championships to its name. The team has won the American Forensic Association (AFA) National Speech Tournament in both individual events and parliamentary debate, and has also won the National Debate Tournament (NDT) championship.In addition to its competitive success, the WKU Speech and Debate team also provides opportunities for students to develop strong communication, critical thinking, and research skills. Students on the team often go on to successful careers in law, politics, and other fields that require strong communication and analytical abilities.Overall, the WKU Speech and Debate team is a highly respected program that has a strong track record of success, both in competition and in developing students' skills and abilities.

Fort Lauderdale, Fl, Us

Creative copy intern rotating departments while main focus is a pitch to Office Depot execs creating a sub-business and developing a 3-month launch campaign for Q1 2018.• Write Strategic & Creative Briefs• Rotate Departments• Write Social Copy• Present Research Findings.