Michael Romeo Email & Phone Number

Roseland, New Jersey, Us

As Vice President of Digital Client Marketing I am working to establish and grow the Digital Center or Excellence(COE) team focused on developing and implementing robust journey marketing strategies to ensure we are targeting our current small business payroll clients, at the right time, with the right messaging, through In-Product Marketing, personalization, nudge and nurture Emails and omni-channel marketing programs. In this role I manage a team focused on creating in product marketing experiences and multi-touch, multi-channel campaigns responsible for driving additional business from our 800,000 small business clients leveraging marketing technology (Salesforce Interaction Studio, Salesforce Marketing Cloud) by delivering leads to sales and by direct digital purchases, working closely with cross functional teams including Product and Technology, Business Unit Marketing, Sales, and Sales Operations.- Built best in class agile marketing and development team executing complex client journeys to up and cross sell additional lines of business- Deliver 30% YOY sales growth for the business- Implement Omnichallel Personalized journeys across domains- Execute marketing campaigns targeting highly scored audiences to deliver sales opportunities for high value solutions- Developing robust decision engine to optimize Advertising across platforms

Roseland, New Jersey, Us

Lead data-driven cross-channel digital marketing, personalization and account based marketing strategy for US markets. Drive global redesign and centralized maintenance of ADP international digital marketing destinations. • Manage overall digital customer segmentation and personalization strategies ensuring our multi channel experiences are helping to accelerate funnel velocity and improving lead quality. • Lead the strategy, development, implementation and on-going management and measurement of the organization's data driven, omni-channel digital marketing efforts.• Create customer journey frameworks and programs to attract and retain customers across the entire buyer journey.• Partner with cross functional teams to design and deliver an integrated Account Based Marketing program collaborating with sales and marketing teams to identify best fit accounts in target markets and leveraging 1st and 3rd party data to deliver personalized advertising and marketing messages across digital experiences. • Lead global website redesign initiative managing multiple internal international product and marketing teams, agency partners to completely redesign, re-platform and develop 20 websites in 3 years including 12 local language sites. • Helped to create scalable architecture platform, strategic creative process, design component library and style guide to maintain consistent global digital presence on single technical infrastructure.

Roseland, New Jersey, Us

Roseland, New Jersey, Us

In this centralized digital marketing role I led digital marketing strategy, user experience design, website content strategy, development, maintenance and operations of ADP U.S. and Canadian digital marketing B2B destinations. • Managed team of 5 frontend developers and partnered with technology, backend development and QA teams to develop new digital experiences and manage and maintain existing digital destinations and environments.• Managed multiple digital strategic, creative and development agency partnerships to help drive business growth.• Collaborated with agency partners and internal constituents to align business and user goals to design and develop destinations and campaigns that drive engagement and lead generation for paid and organic traffic. • Led redesign and development of adp.com 4 times in 8 years improving overall organic traffic and lead volume and quality.• Identified need and partnered with technology team to implement agile scrum methodology to improve operational efficiency, optimize resource allocation and ensure consistent and reliable release schedules. • Developed behavioral marketing and exit intent practice including campaign strategy, measurement and implementation driving significant revenue impact for US small and middle market segments. • Helped to establish Conversion Rate Optimization (CRO) practice to improve overall user experience and increase lead conversion volume and quality.

Led all aspects of client-agency relationships for consumer products, financial services and healthcare accounts for full service digital marketing agency for a range of clients including, Jackson Hewitt Tax Service, Henkel Consumer Products, PNC Bank, Freixenet USA, Moody’s Analytics, 1-800-DOCTORS, RealEstate.com, GlaxoSmithKline/Stiefel Laboratories • Directed agency team activity to ensure agency deliverables align to strategic vision, budget and timeline established at project onset for a wide range of products and services including digital marketing strategy, user experience design, website and application development, search engine marketing (SEO and PPC), social media strategy and marketing, experiential and event marketing, mobile design and development, and branding and identity design• Support strategic planning and new business development efforts including conducting research, developing tactical plans, preparing proposals and leading presentations to grow agency business and strengthen client relationships• Oversaw cross-functional teams to define marketing and communication strategies, tactics and measurement criteria to align with client business goals and objectives. • Managed all financial aspects of client relationships including detailed proposal and contract development, and negotiation of budget increases including incremental project billings resulting in maximum profitability• Helped to define, design, develop and market Jackson Hewitt Tax Online tax preparation product for consumers and franchise tax preparation employees. Conducted user research, developed user flows and functional specifications and lead product development. Managed all aspects of digital marketing including SEM, affiliate marketing and Walmart partnership including on platform advertising, Walmart consumer and employee marketing experiences.

Effectively led and managed over $3 million in annual revenue for multiple healthcare and pharmaceutical clients including, Anesiva, Cephalon, Centocor, Eurand, Juvenile Diabetes Research Foundation, Merck Publishing, Novartis Oncology, Ortho-McNeil Neurologics and Tibotec Pharmaceuticals• Strategized and architected marketing solutions with internal creative and development teams in both interactive and print mediums that include journal advertising, collateral materials, website development, traffic driving/conversion strategies, campaign metrics, Web 2.0 and social media• Managed multiple pieces of business with a range of client reporting relationships and responsibilities including business development, strategy, contract development, financial reporting, account management and partner agency integration• Coordinated the development of new prospect presentations to support new business efforts

Defined and developed successful integrated digital marketing strategies and solutions driving measurable results for healthcare and pharmaceutical clients and their brands. • Led strategic development of accounts identifying additional business and revenue opportunities, participated in new business presentations, strategic planning, and development of proposals, contracts and statements of work. • Managed client requests for new work through development of digital marketing strategy documents, proposals and contracts.

New York, Ny, Us

Managed the graphics department for one of the industries leading healthcare advertising agencies, producing work for top tier pharmaceutical clients including Genentech, Merck, Abbott and Novartis.• Revised agency workflow to maximize efficiencies and improve internal communication increasing profitability.• Launched 2 global brands for Merck including the development of first tablet PC only launch for the U.S. sales force utilizing Proscape Technologies.• Partnered in developing CommonHealth’s first collaborative multi-agency workflow to support multiple products for Genentech.

New York, New York, Us

Managed the traditional, print and multimedia graphics needs of a rapidly growing healthcare agency.• Increased internal graphic service offerings to include multimedia, web site design and maintenance, video editing, retouching and pre-press services.• Established Layout, Mechanical, Retouching, Prepress and Multimedia groups to support agency work. • Successfully serviced demanding and diverse graphics needs of Healthcare and Consumer agencies. • Defined Agency workflow, established process and procedures manual, and instituted estimating and billing best practices.• Created and managed design group servicing three network Medical Education Companies.

Launched graphics company/studio as a division of Nelson Communications Worldwide purchased by Publicis Groupe S.A. • Forecasted, monitored P&L and reported financial performance of $2 million graphics company.• Managed design, computer graphics, multimedia and traditional paste-up studio supporting Advertising, Medical Education, Public Relations companies.• Supervised operations teams consisting of traffic, editorial, production and studio groups.• Recommended, implemented and managed job tracking and cost reporting system.

Bachelor Of Science, Graphic Design, Corporate Communications

Education record