Michael Romeo Email & Phone Number

Roseland, New Jersey, US

As Vice President of Digital Client Marketing I am working to establish and grow the Digital Center or Excellence(COE) team focused on developing and implementing robust journey marketing strategies to ensure we are targeting our current small business payroll clients, at the right time, with the right messaging, through In-Product Marketing.

Roseland, New Jersey, US

• Lead data-driven cross-channel digital marketing, personalization and account based marketing strategy for US markets. Drive global redesign and centralized maintenance of ADP international digital marketing.
• Manage overall digital customer segmentation and personalization strategies ensuring our multi channel experiences are helping to accelerate funnel velocity and improving lead quality.
• Lead the strategy, development, implementation and on-going management and measurement of the organization's data driven, omni-channel digital marketing efforts.
• Create customer journey frameworks and programs to attract and retain customers across the entire buyer journey.
• Partner with cross functional teams to design and deliver an integrated Account Based Marketing program collaborating with sales and marketing teams to identify best fit accounts in target markets and leveraging 1st.
• Lead global website redesign initiative managing multiple internal international product and marketing teams, agency partners to completely redesign, re-platform and develop 20 websites in 3 years including 12 local.

Roseland, New Jersey, US

Roseland, New Jersey, US

• In this centralized digital marketing role I led digital marketing strategy, user experience design, website content strategy, development, maintenance and operations of ADP U.S. and Canadian digital marketing B2B.
• Managed team of 5 frontend developers and partnered with technology, backend development and QA teams to develop new digital experiences and manage and maintain existing digital destinations and environments.
• Managed multiple digital strategic, creative and development agency partnerships to help drive business growth.
• Collaborated with agency partners and internal constituents to align business and user goals to design and develop destinations and campaigns that drive engagement and lead generation for paid and organic traffic.
• Led redesign and development of adp.com 4 times in 8 years improving overall organic traffic and lead volume and quality.
• Identified need and partnered with technology team to implement agile scrum methodology to improve operational efficiency, optimize resource allocation and ensure consistent and reliable release schedules.

• Led all aspects of client-agency relationships for consumer products, financial services and healthcare accounts for full service digital marketing agency for a range of clients including, Jackson Hewitt Tax Service.
• Directed agency team activity to ensure agency deliverables align to strategic vision, budget and timeline established at project onset for a wide range of products and services including digital marketing strategy.
• Support strategic planning and new business development efforts including conducting research, developing tactical plans, preparing proposals and leading presentations to grow agency business and strengthen client.
• Oversaw cross-functional teams to define marketing and communication strategies, tactics and measurement criteria to align with client business goals and objectives.
• Managed all financial aspects of client relationships including detailed proposal and contract development, and negotiation of budget increases including incremental project billings resulting in maximum profitability
• Helped to define, design, develop and market Jackson Hewitt Tax Online tax preparation product for consumers and franchise tax preparation employees. Conducted user research, developed user flows and functional.

• Effectively led and managed over $3 million in annual revenue for multiple healthcare and pharmaceutical clients including, Anesiva, Cephalon, Centocor, Eurand, Juvenile Diabetes Research Foundation, Merck Publishing.
• Strategized and architected marketing solutions with internal creative and development teams in both interactive and print mediums that include journal advertising, collateral materials, website development, traffic.
• Managed multiple pieces of business with a range of client reporting relationships and responsibilities including business development, strategy, contract development, financial reporting, account management and.
• Coordinated the development of new prospect presentations to support new business efforts

• Defined and developed successful integrated digital marketing strategies and solutions driving measurable results for healthcare and pharmaceutical clients and their brands.
• Led strategic development of accounts identifying additional business and revenue opportunities, participated in new business presentations, strategic planning, and development of proposals, contracts and statements of.
• Managed client requests for new work through development of digital marketing strategy documents, proposals and contracts.

New York, NY, US

• Managed the graphics department for one of the industries leading healthcare advertising agencies, producing work for top tier pharmaceutical clients including Genentech, Merck, Abbott and Novartis.
• Revised agency workflow to maximize efficiencies and improve internal communication increasing profitability.
• Launched 2 global brands for Merck including the development of first tablet PC only launch for the U.S. sales force utilizing Proscape Technologies.
• Partnered in developing CommonHealth’s first collaborative multi-agency workflow to support multiple products for Genentech.

New York, New York, US

• Managed the traditional, print and multimedia graphics needs of a rapidly growing healthcare agency.
• Increased internal graphic service offerings to include multimedia, web site design and maintenance, video editing, retouching and pre-press services.
• Established Layout, Mechanical, Retouching, Prepress and Multimedia groups to support agency work.
• Successfully serviced demanding and diverse graphics needs of Healthcare and Consumer agencies.
• Defined Agency workflow, established process and procedures manual, and instituted estimating and billing best practices.
• Created and managed design group servicing three network Medical Education Companies.

• Launched graphics company/studio as a division of Nelson Communications Worldwide purchased by Publicis Groupe S.A.
• Forecasted, monitored P&L and reported financial performance of $2 million graphics company.
• Managed design, computer graphics, multimedia and traditional paste-up studio supporting Advertising, Medical Education, Public Relations companies.
• Supervised operations teams consisting of traffic, editorial, production and studio groups.
• Recommended, implemented and managed job tracking and cost reporting system.

Bachelor Of Science, Graphic Design, Corporate Communications

Education record