Mikhail Yakovlev Email & Phone Number

Skills:• Streamline workflow and reporting in Google Analytics (Universal and GA4), Yandex Metric, Heap, Mixpanel, Amplitude;• Setting and fine tuning analytics for mobile apps (AppsFlyer, AppMetrica, Firebase, Facebook Analytics);• Development of technical specifications for the integration of analytical services, CRM systems and third-party tools (K50, OWOX BI, Exponea, User.com, Hubspot etc);• ETL Pipelines (Python, JavaScript);• Thoughtful analysis of advertising campaigns based on multichannel attribution data;• Elegant Data and Report Visualization (Google Data Studio, Power BI, Tableau);• Experienced user of task managers (Jira, Trello, Redmine, YouTrack);• Detailed marketing activity planning, budgeting;• Interaction with subcontractors: advertising and analytical agencies;• Impartial evaluation of the effectiveness of advertising campaigns;• Customization and optimization of contextual and targeted advertising;• Productive work experience in an international company (Time Out Worldwide, editor-in-chief, 2013-2015);• Development of a multi-brand strategy for a group of companies;• Gentle team management (10-20 employees in the department);• Experience with databases (PostgreSQL, Maria DB, MySQL) and data warehouses (Big Query);• Knowledge of CSS, HTML, JavaScript, SQL;• Setting conversions and goals for site analytics (Google Tag Manager, GAnalytics, Facebook Pixel, Segment etc)Learning in progress:• Linear algebra

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  Data Analyst

  Uvoteam

  Kyiv, Ua